New Data Illustrates Shifting Social Media Behaviors and Expectations Among Consumers
Sprout Social survey finds consumers are increasingly looking for connection and will reward brands who share their values on social
Amid the COVID-19 pandemic and a watershed social justice movement, it is no surprise that consumers have increasingly turned to social media. New data from Sprout Social, a leading provider of social media analytics, engagement and advocacy solutions for business, delves deeper into how social media behavior has changed as well as the increased expectations consumers have for brands in this…