Sprout

"It’s also important not to get to caught up in the hype around AI. Like anything, the wrong use devalues the right use and AI is certainly being overused right now." Tell us about your role and journey into marketing technology. What inspired you to launch JRNI? In 2008, I started working with some of the world’s largest banks, including Bank of America and Merrill Lynch and during my “out of office” time, I enjoyed playing squash. Trying to find a court near my London residence, I found it virtually impossible to find…

Top Picks from Martech Series. Last Week Our staff writers covered Marketing Analytics, Social Media Integrations and user scope for Twitch. Original MarTech Insights from the Week Gone By Seven Things You Should Know About Marketing Analytics Complete Lifecycle of Web Marketing from a Bird’s Eye View. Basic Touchpoints for Marketers to Develop Functional Online Marketing Campaigns. Integrating AI with Social Media Marketing to Persuade Profitable Markets Together, AI and Social Media Could Help Marketing Teams…