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Stackline

Stackline Launches Intelligent Ad Manager

Advertising platform utilizes billions of retail analytics to inform product advertising decisions Stackline, a pioneering retail analytics and advertising provider for the world’s largest brands and manufacturers, announced Ad Manager, an intelligent advertising automation tool that applies real-time bidding, competitive advertising, profitability, conversion, and incrementality data to develop and dynamically optimize high-performing e-commerce advertising. Unlike other advertising tools, Ad Manager utilizes market and…

MarTech Interview with Michael Lagoni, CEO and Founder, Stackline

"Today’s competitive analytics can provide connected data across advertising and sales channels and give brands insight into their competitors’ omnichannel strategy, spend, and performance." Tell us about your role and journey into analytics. Why did you start Stackline? Working for Amazon several years ago, I saw how e-commerce would continue to grow and transform retail and marketing practices across the globe. At the time, the industry was supported by a long-tail of small, singularly-focused software and service…