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Stanislas Coignard

S4M Drives Home $12 Million Series B Funding to Further Refine Marketing Attribution Models

S4M to Capitalize New Series B Funding to Close the Offline and Online Advertising Divide S4M, a global AdTech MarTech company specializing in drive-to-store campaigns, has announced that it has raised $12 Million in a Series B round from Sofiouest with participation from existing investors Bpifrance and Entrepreneur Venture. Series B Funding Likely to Bridge Online and Offline Investments by Delivering Real-World Metrics E-commerce remains a critical channel for brands and retailers to generate sales. However, 90% of…

S4M Co-founder Stanislas Coignard Takes Over As US CEO to Focus On US Expansion

Previously Chief Strategy Officer, Stanislas Coignard Co-Founded S4M with Global CEO, Christophe Collet in 2011 S4M, mobile advertising technology experts, specializing in drive-to-store campaigns, announces moves by senior leadership for offices in the US. Stanislas Coignard, previously Chief Strategy Officer at S4M’s headquarters in Paris, France, will now take over the leadership of the company’s expansion in the Americas as US CEO. Coignard co-founded S4M with Global CEO, Christophe Collet in 2011 and has been…