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STAQ

STAQ Announces Industry’s Most Complete Programmatic Benchmark

Insights Empower Clients to Continuously Improve Advertising Strategy and Operations STAQ, the platform for publishers, announced the industry’s most complete programmatic benchmark reports. The reports aggregate data from a growing publisher co-op encompassing more than $500 million in annual revenue across 48 sell-side platforms and other demand sources including Google AdX, AppNexus, Amazon, Rubicon and OpenX. Publishers are often left in the dark about their relative performance compared to their industry peers. With…

STAQ Gives Publishers Unified Advertiser Transparency Across Demand Channels

STAQ, the automated reporting platform as a service for digital advertising, announced a major feature release that gives publishers normalized advertiser transparency across demand channels. Exchanges and major sell side platforms (SSPs), have been increasingly giving publishers visibility into their advertiser bidding activity, such as pricing and placement preferences. Publishers gain significant advantage when they have advertiser insights across demand partners, giving sellers and operations teams visibility and control…