Browsing Tag

streaming content

How Enterprises and Brands Utilize Video to Maintain Consumer Engagement and Continuity

Keeping up with advertising, marketing and customer-outreach trends might feel like an impossible hill to climb. Or maybe more like a footrace with 20 other brands, all of them sprinting at once, clambering up a narrow escalator headed down. There’s always some emerging technology, a new platform, another channel that must be understood and embraced. You’re always hustling to connect with an increasingly fragmented market – and to do it better, faster and more efficiently than your competitor. But the classics never die.…

OneTrust Expands OTT Capabilities to Help Publishers and Advertisers Capture and Communicate Consent

OneTrust PreferenceChoice OTT App Compliance supports OTT compliance with GDPR, CCPA, IAB TCF 2.0, and hundreds of other global privacy laws OneTrust announced expanded over-the-top (OTT) compliance capabilities, enabling publishers and advertisers to capture consent and preferences from within OTT applications and Connected TV (CTV) environments to support compliance with GDPR, CCPA, IAB TCF 2.0 and more. As companies build out their own OTT applications to meet consumer's increasing digital demand for streaming…