Browsing Tag

Streaming TV

Tarima TV Ups Its Tempo With Cloud Broadcast From Amagi

Amagi, a global leader in cloud-based technology for broadcast TV and streaming TV, announced that Tarima TV, the first Latin concert channel has partnered with Amagi to bring a superior concert experience of Latino music on TV to music lovers and the larger Hispanic audience in the US. Available as a 24x7 linear TV channel, Tarima TV airs concerts in Spanish with exclusive content, covering the main genres of Latin music. Tarima TV has a schedule of concerts recorded in various parts of the world, behind the scene footage,…

AdCellerant Announces New Streaming TV Digital Advertising Product

AdCellerant, a leader in the technology and digital advertising space, has launched its new Streaming TV digital advertising product, which allows advertisers to reach users on all of their screens as they view live or on-demand programming through any connected device. Streaming TV provides advertisers an opportunity to incorporate TV as part of their digital marketing strategy in a targeted and cost-effective way. AdCellerant's new offering, Streaming TV, simplifies the complexity of buying connected TV, over-the-top,…

Scener and Agora Partner to Scale Watch Party Platform After Seeing 100x Growth

Enables Scener "virtual movie theaters" to support up to one million synchronous participants while they watch Netflix, Disney+ and more in real time Agora, Inc. (API), a Real-Time Engagement platform provider, announced it is powering Scener's new Watch Party Platform, enabling millions of participants to simultaneously enjoy streaming TV content together over immersive live video chat. Scener's partnership with Agora creates a novel, shared experience that allows unparalleled engagement between viewers watching…

Highlands Residential Mortgage, Ltd. Brings The Adwerx Automation Platform

The program ensures that loan officers receive a comprehensive digital advertising campaign to build their personal brand, delivering enhanced visibility and a competitive advantage Highlands Residential Mortgage, Ltd. has a vision to be the world's most respected mortgage brand. To accomplish this, they've created a culture that supports their team members as they work to deliver unmatched service and products to their customers and industry partners. Now, the company is upping its commitment to fulfilling this vision…

ZypTV Brings Local Expertise to Streaming TV

Formerly ZypMedia, ZypTV Expands its World-Class OTT Buying Platform, Offering Cross-Publisher Reach and Frequency Management ZypMedia announced that the Company is re-branding as ZypTV. In addition, the Company is expanding its products and services with both self-serve and fully-managed service product offerings. The new name, ZypTV, reflects the Company's platform specialization in OTT and Connected TV (CTV), which has experienced explosive growth and has now surpassed traditional TV viewing time. Previously, the…

Qwest TV Partners With Amagi to Grow CTV Business

Amagi, a global leader in cloud-based technology and advertising for broadcast and streaming TV, today announced that Qwest TV – the largest video-on-demand catalogue dedicated to jazz, soul, funk, classical and world music has partnered with Amagi to distribute and monetize its distinct music content to CTV platforms. Qwest TV will leverage Amagi's rapidly growing footprint across Free Ad Supported TV (FAST) platforms to bring Qwest TV Jazz and Beyond, Qwest TV Classical and Qwest TV Mix channels to music loving audiences…

Roku Announces New Shopper Data Program Kroger Named Launch Partner

America’s leading streaming platform plans to team up with America’s largest grocery store to build targeting & attribution tools to make TV advertising more effective Roku, Inc. announced that the company launched a new shopper data program to make TV advertising more precise and measurable for CPG marketers. Kroger Precision Marketing (KPM) plans to join the program as the launch partner to build first-to-market targeting and attribution tools for streaming TV. A completion of the integration will give marketers…

TransUnion and Tubi Collaborate to Meet Connected Consumer Needs as Demand for Streaming TV Accelerates

Partnership leverages TransUnion data to enhance both consumer and advertiser experiences In the rapidly accelerating direct-to-consumer streaming TV market, consumers increasingly expect personalized viewing experiences. Tubi, the world’s largest ad-supported video on demand (AVOD) service, is partnering with TransUnion  to enhance the way consumers engage and interact with content platforms. The partnership enables Tubi to deliver curated content and viewer experiences by establishing a more enriched view of individuals…

New Survey Points to Streaming Subscription Fatigue Among US Consumers

More Than Half of U.S. Consumers Unwilling to Pay More Than $20 a Month for Streaming TV Services Majority of Consumers Willing to View Ads Relevant to Their Interests to Reduce Subscription Costs The majority of Americans (59 percent) are not willing to pay more than $20 a month for streaming TV services, according to a recent survey of more than 2,600 U.S. consumers by The Trade Desk. Furthermore, 75 percent of consumers will not pay more than $30 a month. As more TV content providers launch new streaming services in…

New Report Reveals Surprise Leaders in Streaming: Dallas, Atlanta and Phoenix Best Tech Hubs Boston, New York and San Francisco Among US…

Overall Streaming Surges 130% despite AD Delivery Challenges; Roku Again Dominates Connected TV Viewing with 43% Share; Live Outdoes Video on Demand in Quality Global streaming media intelligence leader Conviva released the Q2'19 edition of its State of the Streaming TV Industry report, revealing that viewing hours grew 130% year over year while streaming quality improved dramatically. The 12-page Conviva report also uncovers eye-opening trends in social media and advertising that impact the entire ecosystem of…

Streaming TV Viewership up 72% Yoy, Advertisers Shocked at 47% Fail Rate

Streaming TV Viewership up 72% Yoy, Advertisers Shocked at 47% Fail Rate, Streaming Quality Improves While Issues Abound, Amazon Fire TV Gains 7.2% Device Market Share While Roku Remains at #1 Conviva published the Q1'19 edition of its State of the Streaming TV Industry report, revealing that, year-over-year viewership grew 72% and the rate of consumption growth increased by 49%. In addition to fresh updates on index data related to consumption patterns, device market share, and customer experience issues, the 10+ page…

More Streamers Prefer Local Over National Ads According to New Survey

Free-Ad Supported Streaming Services Offer New Opportunities for Local Advertisers When consumers flip on their TVs, they aren't always just streaming their favorite content on a single platform. Increasingly, many consumers are tapping into the array of streaming services. According to a new survey of over 2,000 US adults conducted online by The Harris Poll on behalf of ZypMedia, the local-first, AI-powered enterprise software platform that manages all digital advertising offerings for media and broadcast companies,…

Despite The Benefits, Advertisers Are Still Holding Back On OTT – Here’s Why They Should Reconsider

Cord-cutters made waves in Q4 2017, with cable and satellite TV subscribers declining at the highest rate since 2010. Now with more consumers averting their eyes to Internet TV models,  advertisers have been driven to switch things up and they’re starting to invest in over-the-top (OTT) video, so not to be left in the dust. OTT offers advertisers the ability to garner engagement and highly target consumers, especially younger generations. The revenue gained from OTT advertising is on the rise, too. OTT AVOD (Advertising…