Browsing Tag

Streaming TV

New Survey Points to Streaming Subscription Fatigue Among US Consumers

More Than Half of U.S. Consumers Unwilling to Pay More Than $20 a Month for Streaming TV Services Majority of Consumers Willing to View Ads Relevant to Their Interests to Reduce Subscription Costs The majority of Americans (59 percent) are not willing to pay more than $20 a month for streaming TV services, according to a recent survey of more than 2,600 U.S. consumers by The Trade Desk. Furthermore, 75 percent of consumers will not pay more than $30 a month. As more TV content providers launch new streaming services in…

New Report Reveals Surprise Leaders in Streaming: Dallas, Atlanta and Phoenix Best Tech Hubs Boston, New York and San Francisco Among US…

Overall Streaming Surges 130% despite AD Delivery Challenges; Roku Again Dominates Connected TV Viewing with 43% Share; Live Outdoes Video on Demand in Quality Global streaming media intelligence leader Conviva released the Q2'19 edition of its State of the Streaming TV Industry report, revealing that viewing hours grew 130% year over year while streaming quality improved dramatically. The 12-page Conviva report also uncovers eye-opening trends in social media and advertising that impact the entire ecosystem of…

Streaming TV Viewership up 72% Yoy, Advertisers Shocked at 47% Fail Rate

Streaming TV Viewership up 72% Yoy, Advertisers Shocked at 47% Fail Rate, Streaming Quality Improves While Issues Abound, Amazon Fire TV Gains 7.2% Device Market Share While Roku Remains at #1 Conviva published the Q1'19 edition of its State of the Streaming TV Industry report, revealing that, year-over-year viewership grew 72% and the rate of consumption growth increased by 49%. In addition to fresh updates on index data related to consumption patterns, device market share, and customer experience issues, the 10+ page…

More Streamers Prefer Local Over National Ads According to New Survey

Free-Ad Supported Streaming Services Offer New Opportunities for Local Advertisers When consumers flip on their TVs, they aren't always just streaming their favorite content on a single platform. Increasingly, many consumers are tapping into the array of streaming services. According to a new survey of over 2,000 US adults conducted online by The Harris Poll on behalf of ZypMedia, the local-first, AI-powered enterprise software platform that manages all digital advertising offerings for media and broadcast companies,…

Despite The Benefits, Advertisers Are Still Holding Back On OTT – Here’s Why They Should Reconsider

Cord-cutters made waves in Q4 2017, with cable and satellite TV subscribers declining at the highest rate since 2010. Now with more consumers averting their eyes to Internet TV models,  advertisers have been driven to switch things up and they’re starting to invest in over-the-top (OTT) video, so not to be left in the dust. OTT offers advertisers the ability to garner engagement and highly target consumers, especially younger generations. The revenue gained from OTT advertising is on the rise, too. OTT AVOD (Advertising…