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Leanplum Study Reveals Emails Drive 3x App Engagement When Combined With Push Notifications

Analysis Looks at the Evolution of Email in the Mobile Era and its Role in Driving Retention and Revenue for Marketers Leanplum, the leader in mobile engagement, announced a new Mobile Marketing Trends report, Not Your Grandma's Email: The Transformation of Email in a Mobile World, which examines the performance of email across modern-day marketing channels. According to App Annie, in Q1 of 2018, the app economy was responsible for $18.4 billion in revenue. Email marketing helps brands tap into this growing revenue…

Conversocial Reveals Success Metrics on Messenger as a Customer Service Channel

Messenger Proves 83% More Cost Effective for Volaris Over Other Customer Service Channels Conversocial, the leading digital care platform for social messaging, announced findings from its first customer case study on Facebook Messenger customer chat, demonstrating just how valuable Messenger can be as a customer service channel. In November 2017, Conversocial became one of the first platform providers to participate in the closed beta launch of Messenger Platform's customer chat, a new capability that enables customers…

New Evergage Study Highlights Personalization’s Increasing Importance and Impact

Nine of out 10 Digital Marketers See a Lift in Business Results from Personalization -- But More Than Half Say Their Organization's Personalization Maturity Level is Limited at Best There's no question about it: one size definitely doesn't fit all, with digital marketers saying that personalization is more important now than ever, according to a newly released annual study from Evergage and Researchscape International. As customers across industries have come to expect helpful, relevant and individualized cross-channel…

NeverBounce Releases New White Paper on Email Attrition

"The State of Email Attrition 2018" Analyzes NeverBounce User Data to Determine the Attrition Rate of B2B and B2C Email Addresses NeverBounce, the industry-leading email verification and list cleaning service, recently released a new white paper examining the average email attrition rate of B2B versus B2C email addresses. Based on user data analyzed over a 12-month period, the white paper "The State of Email Attrition 2018" looks at the average attrition rate, or "churn rate" of B2C email addresses, addresses featuring…