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Subscription Economy

LiveRamp Confirms 30 New Direct Subscription Customers During the Quarter; Subscription Revenue at $72 Million

The leading martech company, LiveRamp is reaping the benefits of providing the best technology and customer service to its existing customers in the fast-evolving Subscription Economy. In their financial statement for the quarter, LiveRamp declared its growth in customers and revenue for Quarter 2, 2019, which ended on 30 September. Read Also: TechBytes with Paul H. Müller, Co-Founder and CTO at Adjust The Financial highlights include total revenue growth of $90 million, which is up by 39% compared to the previous…

Calix Announces the Revenue EDGE as an Answer to Challenges within the Subscription Economy

Calix, Inc. has unveiled the Revenue EDGE, a revolutionary subscriber experience solution that promises to transform communications service provider (CSP) business models. The explosion of applications and devices at the subscriber edge represents the greatest opportunity for CSPs to create managed experiences that generate new revenue streams. Hundreds of CSPs have already deployed systems, powered by Wi-Fi 6, to deliver the ultimate managed Wi-Fi experience. The Revenue EDGE builds on this powerful foundation by…

The Future of SaaS and Content Marketing in the Subscription Economy

In a latest report highlighting the growth of subscription economy, SaaS and IoT have achieved the highest level of subscription revenue growth since Q2 2017. The report also marks entry of Manufacturing, Telecommunications and Publishing industries. No two subscribers are same. They have different levels of interest in a product, and are more than willing to pay for their choice. Recommended: How Well Does Amazon's MarTech Understand Its Customers? SaaS Organizations Selling in the Subscription Economy Bring…