Interview with Barry Adams, General Manager, BidSwitch
"The lack of transparency makes performance and ROI incredibly difficult to measure and growth difficult to achieve in any ongoing …
SpotX and Sharethrough Announce New Integration, Bringing Together Premium Outstream and Native Video Supply
In a Sign of Maturing Video Ad Demand, New OpenRTB, Server-To-Server Integration Enables Standard Outstream Delivery Against Sharethrough’s Quality Publisher Base …
Mobfox Introduces Audience Analytics for Better In-App Monetization
The New Offering, Audience Analytics, Includes a Game-Changing Dashboard Enabling App Developers to Acquire Lookalike Users with the Click of …
ADYOULIKE and Tabmo Join Forces in Native Programmatic Advertising Partnership
Tabmo and ADYOULIKE Partnership Ensures that Ads are Served to the Right Audiences, in the Right Context and in a …