Supply-side platform

For someone who has spent the last fifteen years working in the digital marketing ecosystem, as I consider the content recommendation market today, I am reminded of the Supply Side Platform (SSP) market circa 2010. Then, publishers were…
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Novatiq, the only privacy-first identity solution to leverage first-party network operator intelligence, has today announced a significant commercial partnership with Supership Holdings. Supership is Japan’s leader in data-driven…
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Global CTV platform NEW ID, a subsidiary of media group NEXT ENTERTAINMENT WORLD, announced a global partnership with leading ad platform Unruly. NEW ID, which distributes premium South Korean entertainment content (K-Content) on…
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Global ad tech leader provides clients with added assurance through independent Service Organization Control compliance reports   Hivestack, the global adtech leader in programmatic digital out-of-home (DOOH) advertising, today announced…
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Leading Global Video Advertising Platform Connects Advertisers with Crackle Plus Premium Inventory Distributed Across FAST Channels SpotX, the leading global video advertising platform, today announced a strategic partnership with …
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Video advertising platform Unruly announced a global partnership with LG Electronics that enables advertisers around the world to access native smart TV ad placements through its supply-side platform (SSP), UnrulyX. Expanding on the…
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BIG Outdoor - a provider of premium, high-impact digital billboards - announced the launch of programmatic capabilities powered by Vistar Media. BIG Outdoor is leveraging Vistar’s supply-side platform (SSP) to make their inventory available…
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Partnership Enhances Cookieless Targeting and Measurement Across In-App and Mobile InMobi, the world's leading marketing cloud, announced its integration with LiveRamp IdentityLink, a privacy-conscious people-based identifier. Through…
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New Partner Hub provides an intuitive dashboard and streamlined workflow, helping publishers maximize revenue potential while benefiting from reduced tech fees RhythmOne LLC, a Tremor International company, launched a new set of self-serve…
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Chief Technology Officer J. Allen Dove Will Join Prebid.org's Leadership Team SpotX, the leading global video advertising and monetization platform, announced the availability of its latest Prebid adapter video header bidding solution.…
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Unveiling New Technology in a Suite of Services That Automates Media Workflows From Planning and Distribution to Talent Rights Management and Creative Optimization Comcast Technology Solutions, a division of Comcast Cable that serves…
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Spotx's Demand Facilitation Services Connects Media Buyers to Premium CTV Inventory SpotX, the leading global video advertising and monetization platform, announced a new partnership with virtual multichannel video programming…
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"The lack of transparency makes performance and ROI incredibly difficult to measure and growth difficult to achieve in any ongoing capacity."Tell us about your role at BidSwitch and the team/technology you handle. I'm the newly appointed…
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In a Sign of Maturing Video Ad Demand, New OpenRTB, Server-To-Server Integration Enables Standard Outstream Delivery Against Sharethrough's Quality Publisher Base SpotX, the leading video advertising and monetization platform, announced…
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The New Offering, Audience Analytics, Includes a Game-Changing Dashboard Enabling App Developers to Acquire Lookalike Users with the Click of a Button Global mobile advertising platform Mobfox has announced the launch of its new Audience…
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Tabmo and ADYOULIKE Partnership Ensures that Ads are Served to the Right Audiences, in the Right Context and in a Brand Safe Environment ADYOULIKE, the leading in-feed native ad platform, announces a new partnership with Tabmo, the first…
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