survey

Experts Explore Strategic Implications of Digital Dominance in Marketing Budgets During the Gartner Marketing Symposium/Xpo, June 2-4, in Denver Digital channels now account for 61.1% of total marketing spend, according to…
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Survey finds 93% of designers would adopt universal authenticity standards as consumer trust plummets A new survey by Santa Cruz Software reveals that both consumers and graphic designers are routinely exposed to inauthentic visual…
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November 2024 survey of 329 US consumers shows 58% find brand messages most irritating, versus 32% for political messages A recent Optimove Insights survey of 329 U.S. consumers reveals that brand marketing messages are more irritating than…
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GetApp’s 2024 Advertising Preferences Survey reveals how marketing overload and irrelevant content drive customers to unsubscribe, hurting business—discover insights to regain consumer trust and boost sales. A new survey from…
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Fiverr Pro’s Second Annual Marketing Report also finds execs are loosening RTO policies and 69% report an increase in freelancer utilization Fiverr International Ltd., the company that is changing how the world works together, unveiled its…
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New survey shows nine in 10 respondents agree that creativity is a key attribute for employees to possess, yet many are falling short of fostering a culture that encourages it. Canva, the world’s only all-in-one…
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Nearly 70% believe creative will become more important in the next year More than 36% believe they are under investing in creative talent 30% recently moved work in-house, and 31% expect to do so in the next year…
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Experts Explore How Cross-Functional Alignment Can Drive Outsized Results During Gartner Marketing Symposium/Xpo, June 3-5 in Denver Marketing and sales teams typically collaborate on only three out of 15 commercial…
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“Authentic” was searched so many times this past year that it was named Merriam-Webster’s 2023 word of the year. In many ways, “authenticity” has infiltrated every corner of business today, regardless of industry. As it relates to…
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Four in ten execs don’t trust their data to generate accurate AI outputs A new survey of C-suite executives and AI leaders shows while enterprise decision-makers trust the potential of AI, many lack confidence…
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Clate Mask, CEO and Co-Founder at Keap comments on the future of B2B marketing and how AI will influence the way marketing functions down the line: ___________ Welcome to this MarTech Series chat, Clate – tell us about yourself and…
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Over the past year, the AgencyAnalytics team gathered insights that shed light on the current state of marketing agencies, their challenges, and the opportunities ahead. The most recent AgencyAnalytics Agency Benchmarks Report presents some…
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HostingAdvice survey also found that 62% of Americans surveyed think custom GPT models could replace human roles in web development. At the start of 2024, OpenAI launched the GPT Store to offer designers and programmers tools to help…
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74% of B2B buyers said they would switch suppliers if another B2B web store offered a better experience; 68% are discouraged from making B2B purchases online because of order errors B2B buyers want to keep shopping online, but B2B…
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A new Verint study reveals only 10 percent of contact center leaders believe telephony will have an impact on CX automation over the next 12 months while 53 percent indicated artificial intelligence (AI) and 23 percent said digital channels…
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Entropik, a leading Human Insights AI company, announced the launch of its first edition of the Annual Industry Report on Insights AI. The survey highlights the growing popularity of Insights AI, with 76% of participants viewing it as an…
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Animoto, a video editing platform that makes it easy for anyone to create professional videos for marketing, sales, internal communications and more, reported new survey results that showed the impact of video on businesses. The online…
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More than 75% of consumers want to receive promotional messages via email, yet 20% will lose trust in the brand or unsubscribe if those emails land in the spam folder Sinch, which powers meaningful conversations between businesses and…
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Data from over 500 app marketing professionals finds 58% of marketers are chasing more aggressive KPI targets, while 80% expect their ad spend to stay the same or increase in 2024 Liftoff, the leading growth acceleration platform for the…
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Inaugural AI study surveyed over 1,000 AI decision makers in the enterprise, rating 159 vendors of AI Deployments While companies split halfway between those who outsource (52%) and those who insource (48%) AI deployments,…
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