Why, How, Where, What: New Survey Reveals Consumers’ 2021 Shopping Plans
With an Unpredictable New Year Ahead, Consumer Data Gives Marketers Insight Into Ad Responses, Online Choices and Shopping Behaviors
Allocadia, the leader in Marketing Performance Management (MPM), announced a second round of survey results showing why some ads are effective, how social media influences consumers, where people will shop, and what they plan to buy in 2021. With 59% of Americans reporting they are drawn more to the product or brand when viewing an advertisement than to the people who are in the ad (30%),…