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New Survey Reveals Growing Acceptance Around COVID-19 Contact Tracing and Exposure Notification Apps

June 2020 Survey Reveals 77% Would Want To Be Notified Via Mobile Alert If Someone They Came In Contact With Contracted COVID-19 Metova, a leading provider of custom software solutions for mobile, web, connected home and car, and Internet of Things (IoT) for the private and public sector announced the results of a new survey of over 2000 people in the United States on contact tracing and exposure notification apps use in the fight against COVID-19. Notably, the survey found 77% of people would want to be notified via…

AfterPay: Consumers State That They Have Made Fewer E-commerce Purchases in June

Results from AfterPay Insights' most recent survey responses show that e-commerce purchase growth in The Netherlands, Germany and Norway reached a plateau in May, with similarly declining growth rates now developing in the first half of June. Is this dampening growth the result of societies opening up? AfterPay Insights' research into consumers' recent e-commerce behavior now contains responses from more than 19.000 consumers in The Netherlands, Germany and Norway over a period of three months. Overall, the results show…

Survey Reveals Most Businesses Overestimated Their Digital Readiness to Adapt to the Pandemic

74% said the crisis exposed more IT gaps than expected 54% admit they should have done more to help their customers 71% are accelerating their DX plans as a result New research from Pegasystems Inc., the software company empowering digital transformation (DX) at the world's leading enterprises, reveals most business leaders overestimated the state of their digital transformation efforts – which hampered their ability to adapt to the pandemic. Nearly three quarters (74%) of business decision makers said the crisis exposed…

New Movember Survey Results Show More Conversations Are Needed for Men Who Are Struggling During COVID-19

The global men's health charity releases new digital tool to better enable conversations as survey results show 42% of U.S. men surveyed said no one had asked how they were coping According to new research, 88% of U.S. men surveyed found it helpful when people ask if they're having a difficult time. Yet nearly half (42%) say no one has asked how they're coping during the COVID-19 pandemic. These figures, released today by global men's health charity Movember, explore the impact of COVID-19 on social connections. They…

Survey Reveals Small to Mid-Sized Businesses Are Struggling and Need a Plan for Re-Entry After COVID-19

Sales Xceleration Inc. conducted a Quick Pulse Survey to Sales Leaders to see how their sales organizations are functioning through the uncharted territory of COVID-19. The results confirmed that 93.4% have been overwhelmingly impacted. Marketing Technology News: Teradata Announces General Availability of Vantage Customer Experience 77.14% of the survey respondents were small to mid-size businesses under $100M in revenue, and the key findings were: 54.72% do not have a plan-ahead strategy or plan to create one for…

New Survey from Convey Reveals How Consumers Shop and What they Expect During COVID-19 Pandemic

Shoppers are patient with stock shortages and delivery delays, but clear communication from retailers is required Convey Inc., the leading provider of Delivery Experience Management (DEM) software, announced key findings from a new consumer study that looks at changing shopping behaviors and expectations in light of the COVID-19 pandemic. Marketing Technology News: SurveyMonkey Ranked No. 2 on G2 Best Software Companies in 2020 The survey of more than 1,000 consumers found that more than 4 in 10 shoppers (42%) admitted to…

Survey: Data Reveals Key Challenges and Impact of COVID-19 on Marketers

NewsCred study shows how marketing leaders are pivoting marketing strategies, reallocating investments, and managing remote work realities amidst coronavirus pandemic NewsCred, the world’s leading enterprise Content Marketing Platform provider and Marketing Work Management software, today announced the results of a global survey evaluating the impact of COVID-19 on today's leading marketing organizations. The survey, commissioned by NewsCred and conducted by Sirkin Research, aims at quantifying the challenges marketers are…

Organizations See the Value Creatives and Designers Bring to Business Results Finds Survey by InSource and inMotionNow

3rd Annual In-House Creative Management Report Finds Two-Thirds of Respondents Taking on New Business Responsibilities Beyond the Traditional Creative Role InSource and inMotionNow are excited to announce the publication of the 2020 In-House Creative Management Report, now in its third year, which surveyed more than 600 creative and marketing professionals across various industries. The survey revealed key themes such as the importance of creative work to meeting business objectives and that the role of creatives within…

Just 11% of People Prefer the New Warner Bros. Logo, Showing the Impact of Nostalgia for Iconic Brands

Warner Bros. swapped its iconic gold-and-blue shield logo with a more modern blue-and-white shield -- and consumers aren't happy with the change Warner Bros. may have a win with "Joker" — the most-nominated film for the 2020 Academy Awards — but its new logo is not a winner, according to a new survey from Visual Objects, a portfolio website. About 89% of consumers prefer the old Warner Bros. logo to the new one. Warner Bros. launched its redesigned logo in November, replacing…

Painful Customer Support Experiences Bring 52% of American Consumers to Tears and Profanity

Genesys survey highlights cultural differences as U.S., China and India show highest rate of frustration while seeking help More than half (52%) of U.S. respondents in a recent survey reveal they become so frustrated when soliciting customer support that they swear or even cry. This figure is similar to U.K. survey results (50%) but pales in comparison to the 60% response in India. Other highly emotional country results include China (58%), Singapore (55%), and Malaysia (51%), comparing to only 19% of South Korean…

New Survey Finds 49% Of People Watch More Than Five Videos Per Day

Video Creation Platform Promo.com Conducted a Consumer Survey to Understand How People Watch and Interact with Online Video Marketing Content Nearly 49 percent of consumers Promo.com surveyed in their 2019 "Online Video Statistics and Trends Study" claimed they watch more than five videos every day. This is an increase from the 44 percent, reported in 2018. Additional findings showed 79 percent of consumers find Facebook video ads relevant or highly relevant to them, an increase from 71 percent reported in 2018. This…

Survey: 52% Of Workers Will Shop Online While On The Job This Holiday Season; 44% Admit Productivity Takes A Hit

Phoenix, San Diego and Austin have the largest numbers of workers who said online shopping hinders productivity The internet makes it easy to shop around the clock, and many workers will be shopping on the clock for the upcoming holidays. New research from staffing firm Robert Half Technology shows 52% of employees will be "workshopping" — that is, shopping online from the office or while using a corporate device. Of those respondents, 44% admitted that surfing for deals hinders their on-the-job productivity. Marketing…

Survey Reveals Effectiveness of Marketing Funnels

Every marketer strives to create a funnel that runs smoothly. After all, their investment of time and money to build funnels that attract, nurture, qualify, and convert leads to customers should deliver high ROI. The reality, however, is that few marketers have funnels that perform flawlessly, even some of the time. There is almost always some “friction” in the funnel that limits or prohibits the free flow of leads from attraction to engagement to conversion. Of course, most marketers would agree that it’s easier to…

Survey Shows Majority of Marketers Fail to Meet Consumers’ Expectations for Customer Engagement

Customer engagement thought leader identifies 60% of marketers still rely on single-channel customer engagement strategies, despite consumer demand for omnichannel experiences While the news is filled with ecommerce and retail concerns over how to best engage with customers to increase conversion and to create loyalty, Maropost’s inaugural industry survey has identified a large gap in the importance marketers place on managing customers, and the strategies and technology most use to connect and engage with customers. The…

Global Survey of 287,000 Mobile Users Reveals It’s Time to Change The Way Digital Marketing is Done: from Data-Driven to Choice-First

The survey found that only 23% of all respondents believe that targeted messages are useful Ogury, a technology company specialized in Mobile Journey Marketing (MJM), released the second installment of its consumer survey, named "The Reality Report" — the largest research of its kind. The survey examines the attitudes of over 287,000 mobile users towards marketing and data. Findings reveal that current practices of digital marketing are failing to provide value to users and could endanger organizations' long-term…

DiscoverOrg Survey Indicates Competition to Grow Dramatically Among U.S. Companies

Large Companies Increasing Sales Budgets at Triple the Pace of Small Competitors DiscoverOrg announced the results of its inaugural Purchasing Power Survey, measuring year-over-year shifts in corporate departmental spending, which found strong evidence that competition among U.S.-based companies will increase dramatically throughout the coming year. The survey shows that 71% of companies have increased their expense budgets for this fiscal year, and, among those companies, increases averaged a whopping 41%. Combining…

New Euclid Survey Reveals The Key to Millennial Shoppers’ Hearts is Through Brick and Mortar, Not Online

Brick And Mortar Retailers Can Turn the Tables on Amazon This Holiday Shopping Season by Focusing on What They Know Best: Their Stores and Shoppers Euclid, the leading data platform for offline attribution and visitor retargeting, revealed counterintuitive results of a new survey: this holiday season, retailers can expect younger generations to be more drawn to their physical stores while older generations gravitate online. Retailers can put a stake in the ground this holiday season by tailoring these different experiences…

Information Security – a Major Concern for Mid-Market Leaders: Deloitte Survey

Deloitte, in Its Sixth Annual Report, Explores Technology Trends That Drive Mid-Market and Private Companies in the Us Economy In a recent survey of mid-market companies, conducted by OnResearch, Deloitte examined trends that would determine how technology influences business decisions in this market. Titled ‘Technology in the mid-market: Embracing technology’, the survey tackles the talent dimensions of IT investments. This is the sixth annual report by Deloitte Private, for which the company surveyed 500 executives…

Openprise Study Shows a Lack of Confidence in Marketing Data Management Processes

The Report Reveals That Marketing Operations Professionals Feel Only Moderately Proficient In Most Marketing Data Management Processes Openprise, the leader in data orchestration for marketing and sales, issued its 2018 Marketing Operations Benchmarketing Report. Openprise published the report after conducting a survey of 201 US-based marketing operations professionals. On a scale of 1 to 5, with five being best in class, the survey participants were asked to rate their companies on ten data management capabilities,…

Akamai Survey Shows Increase in Confidence in Live OTT Streaming for Quality Online Video Delivery

More Than Half of Online Video Service Providers Believe Streaming Quality Meets or Exceeds Traditional Television Akamai Technologies, the world's largest and most trusted cloud delivery platform, released survey data demonstrating growing confidence from online video service providers (OVSPs) in their live and live linear streaming offerings to compare favorably to traditional broadcast television. The finding is one of many within a new study, commissioned by Akamai and conducted by nScreenMedia and NewBay Media, that…