survey

With an Unpredictable New Year Ahead, Consumer Data Gives Marketers Insight Into Ad Responses, Online Choices and Shopping Behaviors Allocadia, the leader in Marketing Performance Management (MPM), announced a second round of survey results showing why some ads are effective, how social media influences consumers, where people will shop, and what they plan to buy in 2021. With 59% of Americans reporting they are drawn more to the product or brand when viewing an advertisement than to the people who are in the ad (30%),…

COVID cases are surging in record-breaking numbers across the country. As a result, consumers are again adjusting their shopping habits. Nearly half of Americans (48 percent) are more concerned about the pandemic now than just a month ago, leading shoppers to stockpile essentials at higher rates than at the start of the pandemic. Shopkick, a leading shopping rewards app, surveyed nearly 8,000 consumers across the country to gain insights into how the uptick in national COVID cases is impacting shopping habits. The findings…

By failing to involve more general staff, company leaders hinder DX progress While businesses are doubling down on digital transformation (DX), new research from Futurum Research found that organizational leaders are leaving many of their employees behind in the process. The study revealed that 94% of all employees want to be more involved in DX, and almost half (44%) of the general staff say they simply don't know how to help. This not only disenfranchises some employees, it can also slow the pace of DX success. The …

Data ownership and control identified as top challenges in getting data analytics projects to production, citing time-to-value and the ability to provide self-service as drivers for success Matillion, the leading provider of data transformation for cloud data warehouses (CDWs), and IDG Research have released findings of an IDG Research MarketPulse survey, "Gaining Time, Savings, and Insights via Cloud-Powered Data Transformation." The research exposes the challenges companies face in leveraging enterprise data for analytics…

Announced at the 14th annual MIT Chief Data Officer and Information Quality Symposium, study finds CDOs are increasingly seen as strategic business leaders but face critical challenges Informatica, the enterprise cloud data management leader, announced findings from the inaugural IDC global survey of the office of the Chief Data Officer (CDO) examining the CDO's challenges, priorities and key performance indicators (KPIs) while operating in the digital economy. The results were launched at the 14th annual MIT Chief Data…

Buyers Want Vendors That Offer Digital Purchasing and Personalized Pricing Through Self-Serve Channels PROS, a provider of AI-powered solutions that optimize selling in the digital economy, announced the findings of its recent survey on digital purchasing trends and vendor preferences as a result of COVID-19. The “COVID-19 B2B Buying Trends Report” reveals that B2B buyers are more likely to purchase from vendors that offer digital self-serve purchasing channels, are quick to respond to buyer inquiries, provide personalized…

Ninety percent of households with children at home subscribe to at least one OTT service New consumer research from Parks Associates finds households with children, particularly those ages 6-11, are the leading demographic groups for technology product and entertainment service purchasing. Households with Children: Dominant Tech Purchasers finds 38% of US broadband households with children plan to buy a smart video doorbell over the next 12 months, compared to 14% of households without children. Ninety percent of…

June 2020 Survey Reveals 77% Would Want To Be Notified Via Mobile Alert If Someone They Came In Contact With Contracted COVID-19 Metova, a leading provider of custom software solutions for mobile, web, connected home and car, and Internet of Things (IoT) for the private and public sector announced the results of a new survey of over 2000 people in the United States on contact tracing and exposure notification apps use in the fight against COVID-19. Notably, the survey found 77% of people would want to be notified via…

Results from AfterPay Insights' most recent survey responses show that e-commerce purchase growth in The Netherlands, Germany and Norway reached a plateau in May, with similarly declining growth rates now developing in the first half of June. Is this dampening growth the result of societies opening up? AfterPay Insights' research into consumers' recent e-commerce behavior now contains responses from more than 19.000 consumers in The Netherlands, Germany and Norway over a period of three months. Overall, the results show…

74% said the crisis exposed more IT gaps than expected 54% admit they should have done more to help their customers 71% are accelerating their DX plans as a result New research from Pegasystems Inc., the software company empowering digital transformation (DX) at the world's leading enterprises, reveals most business leaders overestimated the state of their digital transformation efforts – which hampered their ability to adapt to the pandemic. Nearly three quarters (74%) of business decision makers said the crisis exposed…

The global men's health charity releases new digital tool to better enable conversations as survey results show 42% of U.S. men surveyed said no one had asked how they were coping According to new research, 88% of U.S. men surveyed found it helpful when people ask if they're having a difficult time. Yet nearly half (42%) say no one has asked how they're coping during the COVID-19 pandemic. These figures, released today by global men's health charity Movember, explore the impact of COVID-19 on social connections. They…

Sales Xceleration Inc. conducted a Quick Pulse Survey to Sales Leaders to see how their sales organizations are functioning through the uncharted territory of COVID-19. The results confirmed that 93.4% have been overwhelmingly impacted. Marketing Technology News: Teradata Announces General Availability of Vantage Customer Experience 77.14% of the survey respondents were small to mid-size businesses under $100M in revenue, and the key findings were: 54.72% do not have a plan-ahead strategy or plan to create one for…

Shoppers are patient with stock shortages and delivery delays, but clear communication from retailers is required Convey Inc., the leading provider of Delivery Experience Management (DEM) software, announced key findings from a new consumer study that looks at changing shopping behaviors and expectations in light of the COVID-19 pandemic. Marketing Technology News: SurveyMonkey Ranked No. 2 on G2 Best Software Companies in 2020 The survey of more than 1,000 consumers found that more than 4 in 10 shoppers (42%) admitted to…

NewsCred study shows how marketing leaders are pivoting marketing strategies, reallocating investments, and managing remote work realities amidst coronavirus pandemic NewsCred, the world’s leading enterprise Content Marketing Platform provider and Marketing Work Management software, today announced the results of a global survey evaluating the impact of COVID-19 on today's leading marketing organizations. The survey, commissioned by NewsCred and conducted by Sirkin Research, aims at quantifying the challenges marketers are…

3rd Annual In-House Creative Management Report Finds Two-Thirds of Respondents Taking on New Business Responsibilities Beyond the Traditional Creative Role InSource and inMotionNow are excited to announce the publication of the 2020 In-House Creative Management Report, now in its third year, which surveyed more than 600 creative and marketing professionals across various industries. The survey revealed key themes such as the importance of creative work to meeting business objectives and that the role of creatives within…

Warner Bros. swapped its iconic gold-and-blue shield logo with a more modern blue-and-white shield -- and consumers aren't happy with the change Warner Bros. may have a win with "Joker" — the most-nominated film for the 2020 Academy Awards — but its new logo is not a winner, according to a new survey from Visual Objects, a portfolio website. About 89% of consumers prefer the old Warner Bros. logo to the new one. Warner Bros. launched its redesigned logo in November, replacing…

Genesys survey highlights cultural differences as U.S., China and India show highest rate of frustration while seeking help More than half (52%) of U.S. respondents in a recent survey reveal they become so frustrated when soliciting customer support that they swear or even cry. This figure is similar to U.K. survey results (50%) but pales in comparison to the 60% response in India. Other highly emotional country results include China (58%), Singapore (55%), and Malaysia (51%), comparing to only 19% of South Korean…

Video Creation Platform Promo.com Conducted a Consumer Survey to Understand How People Watch and Interact with Online Video Marketing Content Nearly 49 percent of consumers Promo.com surveyed in their 2019 "Online Video Statistics and Trends Study" claimed they watch more than five videos every day. This is an increase from the 44 percent, reported in 2018. Additional findings showed 79 percent of consumers find Facebook video ads relevant or highly relevant to them, an increase from 71 percent reported in 2018. This…

Phoenix, San Diego and Austin have the largest numbers of workers who said online shopping hinders productivity The internet makes it easy to shop around the clock, and many workers will be shopping on the clock for the upcoming holidays. New research from staffing firm Robert Half Technology shows 52% of employees will be "workshopping" — that is, shopping online from the office or while using a corporate device. Of those respondents, 44% admitted that surfing for deals hinders their on-the-job productivity. Marketing…

Every marketer strives to create a funnel that runs smoothly. After all, their investment of time and money to build funnels that attract, nurture, qualify, and convert leads to customers should deliver high ROI. The reality, however, is that few marketers have funnels that perform flawlessly, even some of the time. There is almost always some “friction” in the funnel that limits or prohibits the free flow of leads from attraction to engagement to conversion. Of course, most marketers would agree that it’s easier to…