Despite The Benefits, Advertisers Are Still Holding Back On OTT – Here’s Why They Should Reconsider
Cord-cutters made waves in Q4 2017, with cable and satellite TV subscribers declining at the highest rate since 2010. Now with more consumers averting their eyes to Internet TV models, advertisers have been driven to switch things up and they’re starting to invest in over-the-top (OTT) video, so not to be left in the dust.
OTT offers advertisers the ability to garner engagement and highly target consumers, especially younger generations. The revenue gained from OTT advertising is on the rise, too. OTT AVOD (Advertising…