Target Audiences

Company’s cookieless data solutions will provide incremental first-party data and address AdTech industry’s most pressing challenges, improving outcomes for marketers FullThrottle Technologies, LLC, an end-to-end, first-party data-powered…
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If you are interested in ranking your website, Newswire PR has developed a cloud-based SEO software to rank clients websites on various search engines. Newswire PR, a digital marketing agency based in Toronto, is pleased to announce that…
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David J. Peterson will join Unbabel CEO, Vasco Pedro, and CTO, João Graça, to discuss what it takes to create a language from scratch, as well as how brands can implement these tactics when connecting with global audiences Unbabel, the…
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Consumer brain feedback from 5,000 devices will optimize online campaigns GlassView, the world's largest independent video advertising distribution and performance platform, is making a strategic investment in brain health startup Cogwear…
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Multicultural zero-party data available through all major DSPs ThinkNow, a full-service, cross-cultural research technology company, has partnered with Semasio, a pioneer of targeting and insight solutions for programmatic…
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Former Strata & Freewheel leader to provide first-party data expertise as FullThrottle ascends to market leadership FullThrottle, an end-to-end privacy-compliant first-party data platform that helps marketers identify and target…
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Andrew (Andy) Kieffer, CEO of Voxfeed highlights more on how brands today can drive a more impactful social media strategy to boost their overall marketing impact: ____________ Welcome to this MarTech Series chat, Andrew, tell us about…
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When it comes to gathering consumer data, organizations will usually field a simple survey or two. But stated data doesn’t provide all of the information businesses are looking for–especially in today’s digital-first, ultra-competitive…
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The new features enhance pre- and post-research workstreams, with AI-powered tools to better reach key audiences, expand a research pool, and make analysis faster and easier Momentive, the maker of SurveyMonkey and GetFeedback, announced…
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-Comscore’s advanced contextual segments are now available directly in the Beeswax Platform for advertisers to target across all major industry verticals. -The integration is the first step to enable more advanced contextual services…
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Advertisers who want to reach their target audiences and generate optimal brand lift will find extremely fertile ground in audio advertising, especially given the sharp rise of streaming platforms and podcasts. Podcasting and audio…
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Lasso and CMI Media Group are the first to successfully leverage IBM Watson's dynamic creative capabilities for healthcare marketing, driving media performance 40% above benchmark. Lasso, the world's first and only omnichannel platform for…
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Over the past decade, the link between consumer values and brand purpose has grown significantly, with most consumers now choosing to purchase from brands that aligns with their principles.  Yet, while brands are starting to take more…
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Free tool gives B2B marketers personalized ABM plays they can immediately take action on RollWorks, the account-based marketing (ABM) platform and division of NextRoll, made it even easier for anyone to start their ABM journey. In…
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New data suggests that ≥60% viewability pre-bid segments are marketers' sweet spot to maximize conversions Integral Ad Science, a global leader in digital media quality, released the 17th edition of its Media Quality Report (MQR).…
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New sales leader brings a wealth of experience from across media, advertising and technology industries FullThrottle Technologies, LLC, an end-to-end privacy-compliant first-party data platform that helps marketers identify and target…
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New Emplifi study reveals the latest social media marketing trends and metrics across brands, industries, and channels Emplifi, the leading unified customer experience platform, revealed the findings of its Q2 2022 analysis of social media…
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VISIT Local lets marketers link in-store sales to ad spend and target audiences based on frequency of visits. Reveal Mobile, the location intelligence and geofencing marketing software company, announced the release of multiple new…
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In Q1 of 2022, Bold TV creatives powered by Anyword have generated over 1.7 million impressions and over 700,000 video views. Reaching the right audience with relevant content is a challenge for any publisher or brand. In a recent case…
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Connecting content with viewers has always been a process of elimination – out with the old and in with the new, so to speak.  Since the inception of advertising, advertisers have been forced to routinely alter their approach to meet the…
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