Target Audiences

An astounding 77% of all consumers admitted they now retract their loyalty more quickly than they did three years ago. Credico looks at how businesses can keep their customers happy and offer advice on how to increase brand loyalty.…
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64% of consumers think their own data is a more valuable asset than Bitcoin but underestimate its worth by thousands of dollars 66% say they know what kinds of data are being sold yet 81% are unaware that facial…
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Market Connections, Inc. Releases 2021 Federal Media & Marketing Study Determining Best Practices in Media Purchasing and Marketing Practices for Reaching Federal Employees Remote work for federal employees will not be going away any…
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Vivial Launches eBook to Help Local Businesses Improve Facebook Ad Campaigns This Holiday Season With holiday eCommerce sales expected to rise another 11.3% this holiday season, local businesses need to make finding ways to promote and…
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New publication illustrates how connected data can unlock contextual, holistic understanding of target audiences for decision-making Cint, a global software leader in digital insights gathering, has published a new white paper:…
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The pandemic has served as an accelerator for the consumption of streamed television content. This follows recent industry trends as traditional TV continues to see a decrease in viewers while cord cutting continues to become more popular…
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DV will provide sophisticated in-app fraud protection to combat invalid traffic across MoPub’s exchange, supporting quality and performance for mobile publishers and advertisers DoubleVerify , a leading software platform for digital media…
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Adswerve recognized for the company’s achievements in the Google Cloud ecosystem Adswerve, a leading Google Marketing Platform partner and consultancy, has been selected as the 2020 Google Cloud Specialization Partner of the Year for…
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Leading AdTech platform BDEX has been announced as an AdExchanger 2021 Programmatic Power Player. The highly coveted annual listing recognizes the top agencies and partners who power the marketing technology industry. BDEX, the first and…
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Understanding how B2B audiences discover and engage with content is a vital factor in producing relevant content that resonates with target audiences. Unfortunately, unlocking these insights is a task that has historically eluded sales…
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Brands and agencies using sponsored content to reach lawyers, health care professionals, finance, defense and government decision-makers, and other affluent business communities can do so more effectively, thanks to a unique program…
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Triton Digital, the global technology and services provider to the digital audio and podcast industry, announced the expansion of its monthly Podcast Reports to the Netherlands, in partnership with the NLO, the Dutch JIC for Audio Audience…
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Comscore, a trusted partner for media planning, transaction and evaluation across platforms, is excited to announce it has partnered with Retargetly, the leading data intelligence platform in Latin America, to deliver the first cookieless…
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Advertising technology can best be described as an umbrella of software tools and services that fuel the process of advertising for a company. The advertising technology platforms integrate branding, targeting, delivering, and analyzing the…
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Contributing to the creation of a new digital world where people realize the value of their own data, Narrative, the Data Streaming Platform that makes it easy to buy, sell and win, announced its partnership with Invisibly, an innovative…
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The swag is in the bag. As consumers shift their buying power, SwagBag VIP is upending 2020 experiential marketing and digital marketing with its fresh direct-to-consumer community approach The swag is in the bag. SwagBag VIP is upending…
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Understanding how consumers shop differently during this specialty season could lead to a multi-million-dollar shift in Sales The back-to-school shopping season is in full swing. In fact, in some parts of the country, particularly down…
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