Target Audiences

In the world of e-commerce, most consumers are not committed to a specific brand when they are at the top of the sales funnel. In fact, 70% of consumers' searches on Amazon do not include a brand name. Online interactions play a fundamental…
Read More...

Partnership extends highly effective OOH advertising opportunities, including billboards, mass transit, and wrapped ice cream trucks to BuySellAds’ customers of all sizes OneScreen.ai, a SaaS-enabled B2B marketplace provider for…
Read More...

In recent years, the fracturing of audiences and once-reliable revenue has led to publishers needing to prioritize audience demands while at the same time partnering with technology vendors to optimize their audience segments. Tech…
Read More...

Anyword's data-driven, artificial intelligence copywriting software can be used anywhere and by anyone - regardless of channel, audience, or purpose. In a recent Forbes article, 14 marketing and communications leaders named artificial…
Read More...

FullThrottle Technologies, LLC, an end-to-end privacy-compliant first party data platform that helps marketers identify and target audiences and measure results, and Spectrum Reach, the advertising sales business of Charter…
Read More...

Quentin Paquot, CEO of Qualifio, discusses how brands can not only create amazing experiences through interactive content, but leverage resulting engagement to generate consented zero-party data - which in turn can create long-term…
Read More...

It’s no secret that the past two years have necessitated many changes in how businesses interact with and market to their target audiences. One of the biggest changes seen since the beginning of the pandemic is greater implementation of…
Read More...

The Covid-19 pandemic changed how most core business operations and teams had to function in order for them to align to evolving pandemic effects and regulations. The year 2020 and onwards has led to different kinds of disruptions and…
Read More...

An astounding 77% of all consumers admitted they now retract their loyalty more quickly than they did three years ago. Credico looks at how businesses can keep their customers happy and offer advice on how to increase brand loyalty.…
Read More...

64% of consumers think their own data is a more valuable asset than Bitcoin but underestimate its worth by thousands of dollars 66% say they know what kinds of data are being sold yet 81% are unaware that facial…
Read More...

Market Connections, Inc. Releases 2021 Federal Media & Marketing Study Determining Best Practices in Media Purchasing and Marketing Practices for Reaching Federal Employees Remote work for federal employees will not be going away any…
Read More...

Vivial Launches eBook to Help Local Businesses Improve Facebook Ad Campaigns This Holiday Season With holiday eCommerce sales expected to rise another 11.3% this holiday season, local businesses need to make finding ways to promote and…
Read More...

New publication illustrates how connected data can unlock contextual, holistic understanding of target audiences for decision-making Cint, a global software leader in digital insights gathering, has published a new white paper:…
Read More...

The pandemic has served as an accelerator for the consumption of streamed television content. This follows recent industry trends as traditional TV continues to see a decrease in viewers while cord cutting continues to become more popular…
Read More...

DV will provide sophisticated in-app fraud protection to combat invalid traffic across MoPub’s exchange, supporting quality and performance for mobile publishers and advertisers DoubleVerify , a leading software platform for digital media…
Read More...

Adswerve recognized for the company’s achievements in the Google Cloud ecosystem Adswerve, a leading Google Marketing Platform partner and consultancy, has been selected as the 2020 Google Cloud Specialization Partner of the Year for…
Read More...

Leading AdTech platform BDEX has been announced as an AdExchanger 2021 Programmatic Power Player. The highly coveted annual listing recognizes the top agencies and partners who power the marketing technology industry. BDEX, the first and…
Read More...

Understanding how B2B audiences discover and engage with content is a vital factor in producing relevant content that resonates with target audiences. Unfortunately, unlocking these insights is a task that has historically eluded sales…
Read More...

Brands and agencies using sponsored content to reach lawyers, health care professionals, finance, defense and government decision-makers, and other affluent business communities can do so more effectively, thanks to a unique program…
Read More...

Triton Digital, the global technology and services provider to the digital audio and podcast industry, announced the expansion of its monthly Podcast Reports to the Netherlands, in partnership with the NLO, the Dutch JIC for Audio Audience…
Read More...