TechBytes

Tell us about your role and the team/technology you handle at Blue Fountain Media. I am Vice President and General Manager of Blue Fountain Media (BFM). I oversee all agency activities from Revenue Generation to Expense Management. BFM…
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Tell us about your role and the team/technology you handle at Verto Analytics. I am our Head of Custom Research, responsible for delivering high-quality data and insights to our clients, some of which like Google are among the biggest…
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From the time you started at AdRoll – how much has the market of online advertising evolved?’ In some ways, the market has remained constant: marketers must identify a target audience, create a message that resonates, deliver that…
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Tell us about your role and the team/technology you handle at Trackonomics. Trackonomics is an Aggregation and Automation platform for the Affiliate Marketing industry. It’s a web-based platform that consolidates data from multiple…
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Tell us about your role and the team/technology you handle at DWA. I am the Global SVP of Programmatic Solutions at DWA. My role consists of a few things, including setting the vision for the B2B programmatic service line at DWA, helping…
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Could you tell us about your role and journey into Marketing Technology? What inspired you to join Crownpeak? I’m the Director of Product, Digital Governance, at Crownpeak and a member of US Technical Advisory Group: Privacy by Design.…
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Could you tell us about your role and the team/technology you handle at Shutterstock? I’m the SVP of Product and UX at Shutterstock. I oversee the company's product and user experience/product design functions with a focus on enhancing…
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Could you tell us about your role and journey into Technology? I’m the CTO and Co-founder of Adjust, the industry leader in Mobile Measurement, Fraud Prevention and Cybersecurity. We’re a global SaaS company helping other companies, from…
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You’ve been active in the technology arena all over the world. Could you tell us about your background? Yes, sometimes it’s hard for me to answer “where are you from” because I have lived and worked in the UK, USA, Southeast Asia and…
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How much has your role at 6sense changed since the time you joined here? When I joined 6sense, the Marketing team was one person — so we had a lot of building to do. Over the course of the year, I’ve run field events, written blogs,…
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Tell us how Customer Data Platforms and Analytics are changing CRM platforms? Customer Data Platforms pull data from various sources and make it available for other systems. While somewhat different in functionality, CDP can supplement…
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Have you been to DMEXCO before? This was my 4th consecutive year attending the conference and it’s definitely changed over that period. As the industry is evolving, there was plenty to discuss and many of the conversations that took…
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Tell us about your role and the team/technology you handle at Teads. I am the Global Senior Vice President of Enterprise Solutions and my team is focused on streamlining all commercial client-side tech initiatives for the company in…
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Tell us about your interaction with smart technologies like AI and Data Science. AI has always been at the core of what we do at Dstillery. We are an applied Data Science company, so our core – our bread and butter – has been built on…
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Tell us about your role and the team/technology you handle at Valassis. At Valassis, I lead our Marketing organization including brand, product and vertical marketing, events, design/UX, and PR/communications. With everything we do, we…
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What are the key takeaways from Freckle and Killi’s Q1 2019 Footfall Report of U.S. Automotive Buyers? Because we combine survey data from Killi with our robust Footfall results from Freckle, we are able to see true purchase intent and…
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Tell us about your role and the team/technology you handle at Sitel Group. As the VP of Analytics and Client Insights, I lead a team of Data Experts responsible for the development and execution of data-driven campaigns to improve the…
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How do you define BrandTech? The idea of “MarTech” is well-entrenched and widely used, and “BrandTech” builds on the MarTech notion of the application of Technology to Marketing, but BrandTech is deeper, more holistic,…
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