TechBytes

Tell us about your role and the team/technology you handle at Blue Fountain Media. I am Vice President and General Manager of Blue Fountain Media (BFM). I oversee all agency activities from Revenue Generation to Expense Management. BFM has a strong history of growth through our technology partnerships. While we love Drupal on Acquia, we are also strong proponents of WP Engine, Sitecore and Adobe for CMS. On the commerce front, BigCommerce has a great product that’s growing very quickly ever since Adobe acquired…

Tell us about your role and the team/technology you handle at Verto Analytics. I am our Head of Custom Research, responsible for delivering high-quality data and insights to our clients, some of which like Google are among the biggest technology companies in the world. I am responsible for using our data assets, methodology, panels, to create insights and research to answer our customers’ business questions. Why are B2B Marketing teams steadily moving toward Applied Data Science for Sales and Marketing initiatives?…

From the time you started at AdRoll – how much has the market of online advertising evolved?’ In some ways, the market has remained constant: marketers must identify a target audience, create a message that resonates, deliver that message efficiently, and then analyze the impact of that campaign. However, the ability to do all of that today has been shaped by the accessibility of data and measurement. Ten years ago, there were a handful of publishers with the ability to leverage targeted advertising, with their high…

Tell us about your role and the team/technology you handle at Trackonomics. Trackonomics is an Aggregation and Automation platform for the Affiliate Marketing industry. It’s a web-based platform that consolidates data from multiple sources, providing customizable reports and tools—like content discovery and link management—to help businesses extract the maximum value from Affiliate Marketing. The growth of Trackonomics is driven by a fantastic, innovative, and hard-working team. We are 28 people now across four…

Tell us about your role and the team/technology you handle at DWA. I am the Global SVP of Programmatic Solutions at DWA. My role consists of a few things, including setting the vision for the B2B programmatic service line at DWA, helping clients identify strategic programmatic opportunities in terms of media and tech stack integrations, and managing external partners. We have an awesome team of programmatic traders in each of our international offices that are hands-on in each of our primary DSP consoles. As an aside, we…

Could you tell us about your role and journey into Marketing Technology? What inspired you to join Crownpeak? I’m the Director of Product, Digital Governance, at Crownpeak and a member of US Technical Advisory Group: Privacy by Design. At Crownpeak, we provide the leading enterprise-grade, Cloud-first Digital Experience Management (DXM) platform, and my role focuses on helping marketers meet their objectives in an era of growing data and privacy regulation, helping to define an international standard in consumer…

Could you tell us about your role and the team/technology you handle at Shutterstock? I’m the SVP of Product and UX at Shutterstock. I oversee the company's product and user experience/product design functions with a focus on enhancing the customer experience across all of our products and customer channels. What is the idea behind launching ‘Smart Brief’?  After analyzing hundreds of briefs and client interviews, the Smart Brief was designed to simplify the briefing process and increase the quality of briefs by…

Could you tell us about your role and journey into Technology? I’m the CTO and Co-founder of Adjust, the industry leader in Mobile Measurement, Fraud Prevention and Cybersecurity. We’re a global SaaS company helping other companies, from large brands to startups, make their Marketing simpler, smarter and more secure. I’m responsible for building and scaling our platform, and overseeing a great team of Developers, Engineers, Data Analysts and Fraud Specialists based in our 15 offices all over the world. My role as a…

You’ve been active in the technology arena all over the world. Could you tell us about your background? Yes, sometimes it’s hard for me to answer “where are you from” because I have lived and worked in the UK, USA, Southeast Asia and Australia, and I spend a great deal of time in Japan. I grew up in the UK, but have been working internationally for most of my life. My tech experience started with QAS, which was then acquired by Experian in the US. Then I returned to London to work for buy.at, then AOL, when they…

How much has your role at 6sense changed since the time you joined here? When I joined 6sense, the Marketing team was one person — so we had a lot of building to do. Over the course of the year, I’ve run field events, written blogs, built email cadences, worked booths, created decks and mailed out swag. It’s been very hands-on but my biggest focus area and accomplishment has been getting the right people on the team. It takes a certain type of person to want to go all-in and transform an industry. Our Marketing team needs…

Tell us about your respective roles and journey into Technology.  Mike Anderson: After founding Tealium in 2008, I’ve since served as the Chief Architect behind the company’s market-leading tag management and unified customer data orchestration platforms. Previously, I worked at WebSideStory (Adobe Systems), where I served as a Senior Engineer on the core Architecture team. As the builder and leader of the company’s Professional Services team, I oversaw analytics tag implementations for Disney, Target, Cisco, Citi, FedEx,…

Tell us how Customer Data Platforms and Analytics are changing CRM platforms? Customer Data Platforms pull data from various sources and make it available for other systems. While somewhat different in functionality, CDP can supplement CRM features. CDP and analytics make the customer data more sophisticated, enriched with more details that help marketing and sales professionals to make right decisions and precise estimates. Guestimates are so yesterday. Today software is capable of providing all the required information…

Have you been to DMEXCO before? This was my 4th consecutive year attending the conference and it’s definitely changed over that period. As the industry is evolving, there was plenty to discuss and many of the conversations that took place were aimed at sourcing solutions to the obstacles companies will soon be facing. DMEXCO is always a great reminder that the ad tech space is a global community innovating together. How was DMEXCO 2019 different from all its previous editions? The crowd was certainly thinner, so the…

Tell us about your role and the team/technology you handle at Teads. I am the Global Senior Vice President of Enterprise Solutions and my team is focused on streamlining all commercial client-side tech initiatives for the company in order to provide advertisers with new innovation and seamless access to our inventory such as our latest offering which I will highlight below. What is the technology driving your recent collaboration with Oracle Moat? We recently released a new product enabling advertisers to transact on…

Tell us about your interaction with smart technologies like AI and Data Science. AI has always been at the core of what we do at Dstillery. We are an applied Data Science company, so our core – our bread and butter – has been built on Machine Learning from the very beginning. Everything we do is an outgrowth of Machine Learning in some way or another. We’re an audience company, and we use algorithms to find the best customers for advertisers. The sort of exhaust that comes from that process is that we actually learn a…

Tell us about your role and the team/technology you handle at Valassis. At Valassis, I lead our Marketing organization including brand, product and vertical marketing, events, design/UX, and PR/communications. With everything we do, we are hyper-focused on driving amazing experiences for our clients. Our Marketing approach takes a holistic view of the consumer and our brand, which is driven by the tight connection between visuals, words, and other mediums we utilize.  At Valassis, how do you evaluate the impact of your…

What are the key takeaways from Freckle and Killi’s Q1 2019 Footfall Report of U.S. Automotive Buyers? Because we combine survey data from Killi with our robust Footfall results from Freckle, we are able to see true purchase intent and preferences for U.S. Automotive Buyers in our quarterly Path to Purchase Footfall Reports. Among the topline findings are: Buyers still prefer to stay close to home when making automotive purchases, with around 70% traveling less than 20 miles from home to visit a dealership Most…

Tell us about your role and the team/technology you handle at Sitel Group. As the VP of Analytics and Client Insights, I lead a team of Data Experts responsible for the development and execution of data-driven campaigns to improve the customer journey. Leveraging deep contact center data derived from every touchpoint on the customer journey, I get under the hood of customer experience (CX) programs to better understand client challenges, successes, and areas for growth opportunities. At Sitel Group, which technologies…

How do you define BrandTech? The idea of “MarTech” is well-entrenched and widely used, and “BrandTech” builds on the MarTech notion of the application of Technology to Marketing, but BrandTech is deeper, more holistic, and more far-reaching than MarTech. BrandTech doesn’t merely harness technology; BrandTech puts technology at the very core of the Marketing function. BrandTech makes the creation and management of Marketing campaigns more agile, more automated, and more intelligent. Perhaps most…

Tell us about your role and the team/technology you handle at Formation. I’m the Head of Product at Formation. We’re building technology that is making offers and promotions more engaging, personalized, and effective. What makes Formation’s AI-based Marketing Platform distinctly different from other platforms? At the end of the day, we’re about building journeys. Most AI-based marketing platforms are about next-best-actions. But these tools only incentivize one-off purchases. We want to build life-long behaviors. The…