TechBytes

Tell us about your role and journey into Technology. What inspired you to work at Cision? My first college internship was in Marketing at a dot-com company. That company didn’t last very long, but I got a taste for the tech industry and joined a few friends to build our own startup. Later, I got my Ph.D. in Communication Technology to learn everything I could about the societal impacts of technology. But ultimately I decided I wanted to be the one creating the tech, not the one studying it, and in 2008 my Co-Founder and I…

Tell us about your role and the team/technology you handle at Digital Remedy. As Chief Innovation & Media Officer, my role is to keep Digital Remedy, and our clients, at the forefront of the convergence of media and tech, finding ways to ensure our platforms, systems, and tools are best equipped to ensure success for our clients campaigns as well as to maintain full integration of all data streams so that we can optimize and help our clients with real-time business decisions. How is the direct to consumer economy…

Tell us about your role at Pernix and the technology that you’ve brought to the market. As the General Manager at Pernix, I have a unique vantage point that allows me to look across the industry to inform the ongoing development of our technology while also providing thought leadership. Unfortunately, the industry has dealt with the pain of unaligned tracking for so long that many companies have stopped looking for a solution. Part of my role is evangelizing Pernix as a solution to an issue that has long hampered growth…

Tell us about your role and technology you handle in the Company? I’m the CEO and Co-founder of Charming Robot. My focus is on business strategy and user experience - understanding what the problem is that our clients are trying to solve and helping them find the solution. Often I’m an advocate for the consumer. My job is to figure out how to make consumer needs to align with my client’s business needs. We’re not developers, primarily; we do a lot of work on WordPress, Magento, Shopify — whatever makes sense. We’re…

What prompted Choozle to come up with a mid-year report on Digital Advertising? The AdTech industry is undergoing a lot of change and scrutiny right now. We wanted to get a new — and better — gauge of consumer sentiment post-Facebook and GDPR. The results speak for themselves. What are the major factors/indicators aggravating consumer distaste in online advertising? Even though the survey shows that consumers are uninformed when it comes to things like data privacy and GDPR, people look up when they hear any mention of…

Tell us about your role and the team/technology you handle at Penthera. Penthera’s mission is to allow viewers to watch the video whenever and wherever they want. We provide Software Products that facilitate the delivery of Video content over wireless networks to mobile devices. Our platform enables our customers to remove the friction that users experience due to network and connectivity issues, by ensuring that the content they want to watch is available locally on their device and is consumable in high quality and…

Tell us how marketers are coping with Mobile Marketing experiences? Customers today want to be met on their channels of choice. And since 2015, when mobile surpassed desktop use with 51% of total internet time is spent on mobile and smartphone devices, the preferred channel has been mobile. Whether it is through the customers app, mobile website, email, or even push notifications, marketers are taking a mobile-first approach when developing new campaigns and strategies to reach and interact with their customers. Marketers…

Tell us about your role and the team/technology you handle at Crisp. As VP of Crisis Intelligence at Crisp, I head up a team of consultants and researchers who focus on helping our globally recognized clients with their crisis preparedness, social and wider web monitoring strategies, issue escalation trigger points and maps of internal stakeholders who need to be made aware of potential crisis situations when they arise. The team's researchers ensure that we keep our clients on top of both the direct sources of potential…

Tell us about your role and journey into Technology. What inspired you to start at Jornaya? Prior to founding Jornaya, I spent 13 years at a Data Intelligence company, TARGUSinfo. I always loved how data can be utilized to solve complex problems and to unlock value for customers. I was attracted to starting a company from the ground up so I could help build a company that I wanted to work for! Jornaya (fka LeadiD) happened to be a good idea that would accomplish all these goals. What is Jornaya and how does it fit into…

Tell us about your role and the team/technology you handle at 250ok. My role is primarily focused on defining the Product vision, its roadmap, and the strategic requirements to align our Product strategy with customers’ goals. From conception through launch, I work closely with engineers, marketers, and stakeholders to define what we’re building and why we’re building it. It’s an incredibly rewarding mix of interfacing with customers, planning development sprints, coordinating pilot programs, and working with Business…

Tell us about your role and the team/technology you handle at HubSpot. As a VP of product and the General Manager of our Marketing Hub, it’s my job to ensure that our Product team is building the tools that today’s marketer needs to get their job done and grow the business. We’ve seen a shift lately in the overall role of the marketer. It used to be marketers would write content, create conversion points, nurture converted leads through an ad or an email, and pass them off to Sales. Now, we see marketers are really owning…

How should B2B Marketers work with AdTech platforms to boost ABM outreach? The key to effective partnerships with AdTech platforms to boost ABM outreach are two-fold: First, it goes without saying that you need to know your budget which will help you determine which aspects of ABM you can realistically afford to execute to support your strategy. This also means gauging the time and resources of your team to execute the program with excellence. Second, is to do your homework to evaluate the various AdTech options…

Tell us about your role and the team/technology you handle at RevLifter. Having worked with e-commerce retailers throughout my career, I have a solid understanding of their aims and challenges. RevLifter’s technology was designed to promote offers that used data to deliver incentives on a 1:1 level with customers. In today's competitive landscape retailers need to be more selective and data-driven in how they use promotions, as margins are continually squeezed. In my role as Chief Product and Strategy Officer the needs…

What is Adobe Document Cloud’s relationship with small businesses? Millions of small businesses already rely on Adobe to simplify document work – converting paper to digital with Adobe Scan, creating, reviewing and editing PDFs with Adobe Acrobat and accessing the most powerful PDF services right from Microsoft Office 365. Adobe Sign for small business now completes the toolbox for small companies to fully digitize their business. When combined with other market-leading document technologies, including Adobe Scan and…

Tell us about your role and the team/technology you handle at Telaria. I lead Telaria’s global Product team and my remit is to develop the best technology solutions for our premium video publishers that address their yield and inventory management priorities as they look to grow their business across all screens. Connected TV is a key focus for us because consumers are rapidly cutting the cord in favor of Connected TV options, and publishers and advertisers are fast embracing this new method of watching TV. Connected TV…

Tell us about your role and the team/technology at Chorus.ai Chorus.ai is the leading Conversation Intelligence Platform which identifies and helps teams replicate the performance of top-performing reps by analyzing their Sales meetings. These insights serve as the foundation of an effective coaching strategy for Sales and customer success teams and provide insight into the voice-of-the-customer across the entire organization. Chorus.ai’s advanced Speech Recognition, Natural Language Processing (NLP) and AI technology…

Tell us about your role and the team/technology you handle at Broadridge. As members of the Broadridge Consulting Services team specializing in communications, we advise our clients across the financial, healthcare, utility, telecom, insurance, and other industries on creating a customer experience (CX) strategy while optimizing customer touchpoints – from technology to processes, from benchmarking through execution. What is the current definition of Customer Experience? We look at CX from both the customer view and…

Tell us about your role and journey into Marketing Technology. What inspired you to join MGID?  As Chief Marketing Officer at MGID, I was thrilled to become part of the team and begin shaping our product and communications in the US, APAC, and European markets. It’s very exciting to be a part of MGID’s global expansion process. For me, MarTech is more than just technology – in today’s information age, Marketing is a key element of our economy and, therefore, is impossible without MarTech. What is MGID and how does it…

Tell us about your role and the team/technology you handle at Folloze. I am the Chief Product Officer and Co-Founder at Folloze. Folloze provides a powerful next-generation Customer Engagement platform that combines content, AI-powered Personalization and seamless process to deliver a Customer Experience journey that dramatically impacts our customers’ pipeline creation, closing rate and upsell revenue. How do you bring AI to the centre of Sales and Marketing Technologies? AI - and the data associated with it - are the…

Tell us about your role and the team/technology you handle at SecureAuth. I serve in a multifaceted role across Engineering, Marketing, Public Relations, and Sales. I have architected and developed solutions for SecureAuth’s Product Engineering department. I serve as a Subject Matter Expert and Content Developer for Marketing as well as being a spokesperson for the company. I often help the Sales department in terms of solutions architecture and high-level discussions with prospects. How did you arrive at SecureAuth? I…