TechBytes

Tell us about your role and the team/technology you handle at Formation. I’m the Head of Product at Formation. We’re building technology that is making offers and promotions more engaging, personalized, and effective. What makes…
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Tell us about your role and journey into Technology. What inspired you to work at Cision? My first college internship was in Marketing at a dot-com company. That company didn’t last very long, but I got a taste for the tech industry and…
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Tell us about your role and the team/technology you handle at Digital Remedy. As Chief Innovation & Media Officer, my role is to keep Digital Remedy, and our clients, at the forefront of the convergence of media and tech, finding…
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Tell us about your role at Pernix and the technology that you’ve brought to the market. As the General Manager at Pernix, I have a unique vantage point that allows me to look across the industry to inform the ongoing development of our…
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Tell us about your role and technology you handle in the Company? I’m the CEO and Co-founder of Charming Robot. My focus is on business strategy and user experience - understanding what the problem is that our clients are trying to solve…
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What prompted Choozle to come up with a mid-year report on Digital Advertising? The AdTech industry is undergoing a lot of change and scrutiny right now. We wanted to get a new — and better — gauge of consumer sentiment post-Facebook and…
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Tell us about your role and the team/technology you handle at Penthera. Penthera’s mission is to allow viewers to watch the video whenever and wherever they want. We provide Software Products that facilitate the delivery of Video content…
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Tell us how marketers are coping with Mobile Marketing experiences? Customers today want to be met on their channels of choice. And since 2015, when mobile surpassed desktop use with 51% of total internet time is spent on mobile and…
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Tell us about your role and the team/technology you handle at Crisp. As VP of Crisis Intelligence at Crisp, I head up a team of consultants and researchers who focus on helping our globally recognized clients with their crisis…
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Tell us about your role and journey into Technology. What inspired you to start at Jornaya? Prior to founding Jornaya, I spent 13 years at a Data Intelligence company, TARGUSinfo. I always loved how data can be utilized to solve complex…
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Tell us about your role and the team/technology you handle at 250ok. My role is primarily focused on defining the Product vision, its roadmap, and the strategic requirements to align our Product strategy with customers’ goals. From…
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Tell us about your role and the team/technology you handle at HubSpot. As a VP of product and the General Manager of our Marketing Hub, it’s my job to ensure that our Product team is building the tools that today’s marketer needs to get…
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How should B2B Marketers work with AdTech platforms to boost ABM outreach? The key to effective partnerships with AdTech platforms to boost ABM outreach are two-fold: First, it goes without saying that you need to know your budget…
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Tell us about your role and the team/technology you handle at RevLifter. Having worked with e-commerce retailers throughout my career, I have a solid understanding of their aims and challenges. RevLifter’s technology was designed to…
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What is Adobe Document Cloud’s relationship with small businesses? Millions of small businesses already rely on Adobe to simplify document work – converting paper to digital with Adobe Scan, creating, reviewing and editing PDFs with…
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Tell us about your role and the team/technology you handle at Telaria. I lead Telaria’s global Product team and my remit is to develop the best technology solutions for our premium video publishers that address their yield and inventory…
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Tell us about your role and the team/technology at Chorus.ai Chorus.ai is the leading Conversation Intelligence Platform which identifies and helps teams replicate the performance of top-performing reps by analyzing their Sales meetings.…
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Tell us about your role and the team/technology you handle at Broadridge. As members of the Broadridge Consulting Services team specializing in communications, we advise our clients across the financial, healthcare, utility, telecom,…
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Tell us about your role and journey into Marketing Technology. What inspired you to join MGID?  As Chief Marketing Officer at MGID, I was thrilled to become part of the team and begin shaping our product and communications in the US,…
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Tell us about your role and the team/technology you handle at Folloze. I am the Chief Product Officer and Co-Founder at Folloze. Folloze provides a powerful next-generation Customer Engagement platform that combines content, AI-powered…
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