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TechBytes

TechBytes with Pavel Dmitriev, VP of Data Science at Outreach

Tell us about your role and the team/technology you handle at Outreach.io. I'm a VP of Data Science at Outreach. My team uses Machine Learning (ML) and Natural Language Processing (NLP) to develop product features that help Sales reps be more productive. With more and more different tools and approaches to engage prospects, Sales reps are faced with a lot of choices and have to perform many auxiliary tasks before they can actually get to talk to customers. We use ML to remove as much of this complexity as possible -…

TechBytes with Mark Summerson (Nexmo) and Ryan Gosling (Callsign)

Tell us about your role and the team/technology you handle at Vonage.  Mark Summerson (MS): Vonage works with many of the most innovative brands around the world to help them build new, personal and compelling customer interactions. With Nexmo, the Vonage API platform, we enable them to integrate consumer communications such as SMS, voice, video and social messaging, such as WhatsApp, into the very apps and services that customers prefer. Increasingly, more traditional enterprises are realizing that investing in Customer…

TechBytes with Devon DeBlasio, Senior Product Marketing Manager at Neustar

Tell us about your role and the team/technology you handle at Neustar. I am a Product Marketing Director at Neustar. Neustar is a trusted, neutral provider of real-time information services and the leader in Marketing Intelligence, Customer Identity Resolution and Unified Measurement for Fortune 500 brands. Identity is our enterprise heritage: We’ve grown up an Identity company. We power 85% of the U.S. Caller ID. We handle global DNS as well as risk and fraud prevention. We support 10 out of the 10 largest U.S. banks, 5…

TechBytes with Ilya Skripnik, VP of Marketing and Monetization at Gismart

Tell us about your journey to Gismart and your role now. I joined Gismart just two years ago, and at the time, there was almost no advertising and very little promotional content. For a while, I focussed on putting together the strategy before we began our first push into promoting our portfolio of mobile apps and games. At this point, especially with Beat Maker Go, Piano, Guitar, and WeDrum, we gained a ton of traction which continued throughout 2018 to lead me to where I am now. What current UA trend would you say is…

TechBytes with Reza Rassool, CTO at RealNetworks

Tell us about your role and the team/technology you handle at RealNetworks. I am Reza Rassool, CTO of RealNetworks. I help guide our technology strategy to spur growth. Since joining RealNetworks, three years ago, I have encouraged an emphasis in AI in all of our product lines. Three in particular: In the RealTimes application we developed computer vision features set to better catalog your mobile camera roll. That development spawned our SAFR business which now claims “the world’s best facial recognition for live…

TechBytes with Andy Hunn, COO at Resonate

Tell us about your role and the team and technology you handle at Resonate. I serve as chief operating officer at Resonate, which I co-founded more than a decade ago based on simple but profoundly important questions: “Can we use big data and AI to understand consumers beyond their demographics? Can we use big data to understand the deeper insights that explain why we make the decisions we do – to buy a certain product, to support a certain cause?” We founded Resonate based on this powerful idea of understanding people…

TechBytes with Kevin Jakel, CEO at Unified Patents

Tell us about your journey. How did you arrive at Unified Patents? I’ve spent most of my professional career in intellectual property Litigation. I received my J.D. from The George Washington University Law School and started off as an intellectual property Patent Examiner for the U.S. Patent and Trademark Office. I then practiced at a couple of law firms as a Patent litigator where I advised clients on intellectual property strategy. Later, I served as Intuit’s head of IP Litigation before co-founding Unified Patents in…

TechBytes with Scott Brazina, CMO at Impact

Tell us about your role and the team/technology you handle at Impact. As the CMO, my role is reflective of both Impact’s organizational direction, as well as my personal experience. My background is in software category creation, including branding, thought leadership, research. This background has really lent itself to support Impact’s announcement of the creation of the Partnership Automation category. I also have experience around supporting rapid revenue growth directly through pipeline creation through marketing,…

TechBytes with Keith Anderson, SVP of Strategy and Insights at Profitero

Tell us about your role and the team/technology you handle at Profitero. As the SVP of Strategy at Profitero, I lead Product Innovation and Strategic partnerships with other technology and data providers. Profitero’s technology uses a combination of Artificial Intelligence and sophisticated Data Science methodologies to help brands measure and improve their e-commerce performance across more than 8,000 retailer sites worldwide. Using our tools, brands assess how they’re positioned and performing at the “digital shelf” in…

TechBytes with Lauren Maffeo, Associate Principal Analyst at GetApp (a Gartner company)

Tell us about your role and the industry/technology you cover at Gartner. I’m an Associate Principal Analyst at Gartner. I work in Gartner’s Digital Markets unit, where I write research for GDM’s GetApp (a Gartner company) brand. I cover trends in cloud Business Intelligence (BI) for small and midsize businesses (SMBs), which includes Data Mining, Analytics, Big Data, and Artificial Intelligence techniques like Machine Learning (ML). How big is your Research and Analytics team? We currently have close to 30 analysts…

TechBytes with Brad Danaher, Director of TV Services at Experian Marketing Services

Tell us about your role and the team/technology you handle at Experian. Experian has a background in direct mail and realized that addressable TV was just direct mail applied to TV. Thus, my role is to help companies use advanced segmentation in the TV ecosystem. It’s no secret that people have shifted the way they consume video – relying less on traditional TV and more on streaming services and mobile devices. However, TV remains a viable option for brands to reach their best customers, but they need more advanced data…

TechBytes with Ilan Kasan, CEO and Co-Founder at Exceed.ai

Tell us about your role and the team/technology you handle at Exceed.ai I’m the Co-Founder and CEO at Exceed.ai. Together with Yaron Ismah-Moshe, Chief Product Officer and my Co-Founder, we founded Exceed at the beginning of 2017. We are a group of 12 people within Sales, Marketing, Customer Success and Engineering with a mission to empower Sales and Marketing professionals with AI and Automation. Our vision is to create autonomous reps that will work alongside humans and empower them to make the right decisions and…

TechBytes with Abi Jacks, Senior Director of Marketing, Europe, at Rakuten Marketing

Tell us about your role and the team/technology you handle at Rakuten Marketing. I am the Senior Director, Marketing for our European region which involves working with leadership across our European offices to make sure that marketing activity supports new business growth and client revenues. Key to the role and team is the ability to show growth in mature countries within Europe and to efficiently expand into new territories when required. The European team sits across core countries including the UK and Central Europe…

TechBytes With Kevin Dean, President of Marketing Services at Experian

Tell us about your role at Experian and the team/technology you handle. Many brands strive to have more relevant conversations with their customers – and data and technology are core components to achieving that objective. As president of Experian’s Marketing Services, much of my focus is ensuring brands have the necessary data, linkage, audience activation and measurement capabilities to better understand their customers and create an improved customer experience across all marketing channels. What makes Experian’s…

TechBytes with Ryan Horn, SVP of Marketing at Simpli.fi

What is the current definition of Programmatic Advertising? I think this depends on who you are talking to, but the basic definition is an automated method for buying advertising impressions via RTB (real-time bidding). This is in contrast to traditional direct advertising buy with a publisher. How do Programmatic Advertisers treat branding and mobile advertising? Over the past few years, there has been a big shift toward mobile Programmatic Advertising. The saturation of smartphones and our growing use of them has made…

TechBytes with Mark Onisk, Chief Content Officer at Skillsoft

Tell us about your role and journey into research. How did you arrive at Skillsoft? I came to Skillsoft through acquisition just over 7 years ago. During my time in the Ed Tech space, I’ve worked primarily in Product Development and R&D roles. Much of my tenure has been designing and developing Digital Learning models that improve retention, efficacy, and ROI. These have ranged from developing simulation and capstone activities for IT professionals and developers, building business scenario simulations and conducting…

TechBytes with Katie Paulsen, VP of Influencer Marketing at RhythmOne

Tell us about your role and the team/technology you handle at RhythmOne. As the VP of Influencer Marketing at RhythmInfluence, I’m lucky enough to oversee our pre-sale strategy, paid social and account management teams, as well as to work closely with our sales team to ensure success amidst a crowded marketplace. Our detailed processes that have been fine-tuned over the past seven years coupled with our experienced team and our various technology & data partners ensures our managed service offering drives…

TechBytes with Kevin Bennett, CTO and Co-Founder at KBMax

Tell us about your role and the team/technology you handle at KBMax. I act as a CTO and Co-founder of KBMax, overseeing Technical Operations for the company’s groundbreaking Configure Price Quote (CPQ) solutions. What is the current technology roadmap to build CPQ products?  CPQ technology has primarily been used in the B2B space to help businesses sell to other businesses more efficiently. It has been implemented to significantly improve the quoting process for custom products, which allows salespeople to improve…

TechBytes with Neil Trevett, Vice President at NVIDIA

Tell us about your role and the team/technology you handle at NVIDIA. I am VP Developer Ecosystems at NVIDIA, where I help drive and develop the technology and relationships that enable application developers to take advantage of advanced GPU acceleration. I am also the elected President of The Khronos Group, where I initiated the OpenGL ES standard that's now used by billions worldwide every day, helped catalyze the WebGL and glTF projects to bring interactive 3D graphics to the Web and helped establish and launch the…

TechBytes with Dallas Lawrence, Chief Brand and Communications Officer at OpenX

Tell us about your role and the team/technology you handle at OpenX. I serve as OpenX’s Chief Brand and Communications Officer. OpenX is the world’s largest independent advertising exchange and the first people-based Marketing platform built for the open web. My team leads the organization’s brand positioning and marketing as well as all of our market research efforts designed to help brands and publishers effectively navigate the constantly evolving Digital Advertising landscape. How different is the global Digital…