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TechTarget

TechTarget Launches Verified MSP Targeting Powered by Priority Engine Purchase Intent Platform

New Offering Will Help IT Vendors Better Engage Active Accounts and Prospects Within Growing Managed Service Provider Market TechTarget, Inc. , the global leader in B2B technology purchase intent data and services, today announced the release of Verified MSP Targeting powered by Priority Engine, TechTarget’s SaaS-based purchase intent insight platform. This new offering helps technology companies identify verified, hard-to-find Managed Service Providers (MSPs) who are actively evaluating IT products to purchase and…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Amazon, TechTarget, Inc., ezbob, NWN and Xenon arc. Amazon wins at the 2020 Kellogg School Super Bowl Advertising Review Amazon is a big winner in strategic ad rankings with its “#BeforeAlexa” ad in the 16th consecutive Kellogg School Super Bowl Advertising Review. Other brands that earned top marks include Facebook, Cheetos, Hyundai, T-Mobile and Google. Not all advertisers had…

TechTarget Priority Engine Email Alerts Help Sales Teams Take Immediate Action on the Best Opportunities in Their Territory

New alerts now make it even easier for reps to access TechTarget’s purchase intent insight to close more deals faster TechTarget, Inc., the global leader in B2B technology purchase intent data and services, announced the release of IT Deal Alert Priority Engine Email Alerts to help enterprise technology sales teams quickly identify and take action on the best opportunities in their territory. Priority Engine, a 2019 CODiE award winner for Best ABM and Best Sales & Marketing Intelligence Solution, is a SaaS-based…

Actifio GO Named 2019 Product of the Year Finalist by TechTarget

Actifio GO, the industry's first multi-cloud copy data management SaaS offering, has been selected as a 2019 Product of the Year finalist in TechTarget's annual SearchStorage Enterprise Data Storage awards competition. For the last 18 years SearchStorage has compared the best in enterprise data storage hardware and software services. All of the finalists selected were judged by analysts, consultants, and users on innovation, performance, ease of integration into environment, ease of use and manageability, functionality,…

TechTarget Launches SearchAppArchitecture.com to Help Application Architecture Teams Navigate Today’s Complex App Environments

Global technology media and purchase intent-driven marketing and sales services company TechTarget, Inc. announced the launch of SearchAppArchitecture.com, a new website designed to serve the digital content needs of today’s software architect and development teams as they navigate the complex tooling, architectural and development methodologies required to manage a modern software stack. “As companies strive to become digital enterprises and leverage the latest advances in AI, the cloud and connected devices, many are…

TechTarget Announces Christina Van Houten as New Board of Directors Member

Purchase intent-driven marketing and sales services company TechTarget, Inc. announced the appointment of Christina Van Houten to its Board of Directors. Ms. Van Houten currently serves as the Chief Strategy Officer for Mimecast Limited, a public email management company, where she is responsible for driving corporate development, product management and market strategy. Prior to joining Mimecast, from 2014 to March 2018, Ms. Van Houten was Senior Vice President, Marketing Strategy & Product Management, at Infor Global…

TechTarget Priority Engine Named Best Account Based Marketing and Sales & Marketing Intelligence Solution by SIIA

The Company’s leading purchase intent insight platform wins two 2019 Business Technology CODiE Awards TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services announced that its IT Deal Alert Priority Engine platform won two 2019 CODiE Awards in the Best Account Based Marketing Solution and the Best Sales and Marketing Intelligence Solution categories. The prestigious CODiE Awards, hosted by the Software & Information Industry Association (SIIA), recognize the…

TechTarget Integrates 1st and 3rd Party Intent Data within Priority Engine Platform to Help Companies Make Faster Sales and Marketing…

Enhanced account prioritization and intelligence combines relevant TechTarget intent, fit and customer engagement data to improve sales and marketing conversions TechTarget, Inc., the global leader in B2B technology purchase intent data and services today announced the release of enhanced account rankings and insights in IT Deal Alert Priority Engine fueled by 1st and 3rd party purchase intent data. Marketing and sales teams will now be able to leverage this new intelligence to get to the right accounts and prospects…

TechTarget Delivers Confirmed Project Intelligence Directly to B2B Sales Teams in Latest Update to Priority Engine Purchase Intent Platform

New Enhancements Provide Expanded Account-Level Insights and Access to Buying Team Insiders to Accelerate Sales Opportunities and Revenue Growth TechTarget, Inc., the global leader in B2B technology purchase intent data and services announced new updates to its IT Deal Alert Priority Engine platform that help B2B sales teams identify Confirmed Projects within their active Total Addressable Market (TAM). TechTarget’s Priority Engine is the leading SaaS-based B2B purchase intent insight platform, delivering direct access to…

Prediction Series 2019: Interview with John Steinert, CMO, TechTarget

How much did ROI dashboards and Sales Intelligence evolve in 2018? Both a lot and too little. On one hand, dashboards are becoming easy to build and, therefore, are included as part of many vendors’ offerings. This means that users don’t have to create their own dashboards. However, the main problem remains that the dashboard itself is largely a descriptive and reactive element within the stack rather than a prescriptive, proactive one. Dashboards, as a whole, still need to evolve beyond reporting on what is happening…

TechTarget Further Accelerates ROI Impact of Real Purchase Intent with Latest Release of Priority Engine Platform

New Enhancements Increase Visibility, Inbound Traffic Conversion and Ease-Of-Use for Marketing and Sales Teams TechTarget, Inc., the global leader in B2B technology purchase intent data and services announced new updates to its IT Deal Alert Priority Engine platform that help enterprise technology organizations achieve better ROI leveraging real purchase intent insight. Enhancements allow marketing and sales teams to better convert inbound traffic into pipeline, visualize and engage their total active addressable market,…

Independent Research Firm Names TechTarget a Leader in B2B Marketing Data Providers Report

The Company Achieved Highest-Possible Scores in Data Coverage and Go-To-Market Strategy Purchase intent-driven marketing and sales services company TechTarget, Inc. announced that they were named a Leader in the Forrester Research, Inc. September 2018 report: The Forrester Wave: B2B Marketing Data Providers, Q3 2018. The report evaluated twelve vendors across 21 criteria, grouped into the categories of Current Offering, Strategy, and Market Presence. The report also covers considerations for vendor selection.…

Fireside Chat with Mike Cotoia

Mike Cotoia talks about how young sales professionals should train themselves to master MarTech and Adtech skills Know My Team Tell us about your role at TechTarget. How did you come to lead the company from a Sales background? I’ve been CEO here at TechTarget since 2016. However, I’ve been at the company for more time... almost sixteen years. I view my role as having three major components. These are: I need to be focused on our customers and their needs at all times. I want to be the enabler-in-chief of the…

TechBytes with Rob Weedn, Founder and CEO, DealSignal

Rob Weedn Founder and CEO, DealSignal Marketing and sales machines run on data. Data is the oil that keeps the operations smooth and effective. To better understand the power of data and its role in analytics and marketing performance, we spoke to Rob Weedn, Founder and CEO at DealSignal.Tell us about your journey into the marketing technology industry. My background is a mix of executive roles in product management, marketing, and sales at SaaS software companies in CRM and Big Data/analytics and I’ve served as an…

Sales Intelligence 101: Demystifying the State of B2B Buying in 2018

Enabling Better Sales Conversations Begins with a Better Insight into the Market and Prospects, Says TechTarget CMO In the challenge to win B2B buying game, every marketing and sales teams are drawn to the same line -- Score with the right account with personalization and real-time intent. In a candid chat with TechTarget's CMO, John Steinert reveals why better sales motions and sales conversations are keys to mastering the rising tide of B2B buying using sales intelligence tools. Tell us about the ‘State of B2B Buying’…

TechTarget Revolutionizes ABM and Sales Productivity with Latest Release of Priority Engine Purchase Intent Platform

Leading Platform Enhancements from TechTarget Align Sales and Marketing Around Active Demand and Expand Access to Full Enterprise Technology Account Buying Teams to Increase Conversion and Revenue TechTarget, a global leader in B2B technology purchase intent data and services, has announced new updates to its IT Deal Alert Priority EngineTM platform. The new platform features vastly improved ABM performance, increase sales productivity and maximize demand generation success for enterprise B2B technology organizations. A…

TechBytes with John Steinert, Chief Marketing Officer, TechTarget

John Steinert Chief Marketing Officer, TechTarget With greater accessibility to Big Data, modern marketers are exploring new ways to leverage data and scale targeting-related challenges at various stages of the buyer’s journey. Combining buyer’s profile with the intent data, marketers can build powerful automation channel and turn customer insights into a lead scoring machine. Powered by insight, Purchase Intent Insight by TechTarget is one such solution that amplifies intent behaviors from accounts and contacts active…