TechTarget Expands Purchase Intent Data and Delivers Personalized Interface for Sellers and Marketers in Latest Release of Priority Engine Platform

New enhancements vastly increase active prospects in the platform and provide streamlined access to new proprietary insights to increase productivity and pipeline

TechTarget, Inc., the global leader in B2B technology purchase intent data and services, today announced that it has enhanced the ability of sales and marketing teams to leverage its proprietary intent data to accelerate opportunities and fuel more pipeline with buying teams at top accounts. The latest release of TechTarget’s Priority EngineTM platform provides streamlined access to several new sources of real account and prospect-level purchase intent data in a new interface customized specifically for sales and marketing users. Priority Engine is helping customers get expanded visibility into demand at high potential accounts, deeper insight into the makeup and engagement preferences of active buying teams and tools to easily monitor and quickly act on changes at key accounts. New enhancements include:

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“This new release gets exponentially more data into their hands and gives them the ability to deliver customized experiences their marketers and sellers need to thrive.”

  • BrightTALKTM (acquired in December 2020) contacts are now fully integrated into Priority Engine, delivering access to millions of new active prospects, better visibility into full buying teams and more engagement data, including use of webinars, virtual events and videos.
  • Better insight into overall buyer content preferences (content type and topic) and interactions with customer content across multiple channels help inform more personalized sales outreach and marketing engagement strategies.
  • Improved interface (UI) customized to salespeople delivers faster access to data to increase productivity and maximize opportunities, including new views allowing sales teams to quickly see untapped, high potential accounts in their territory they have not yet engaged.
  • New timeline showcasing dynamic account journeys featuring recent and relevant research interactions from target accounts allows sales to easily monitor buying changes to better optimize pipeline, identify cross-sell/upsell opportunities and grow revenue.

This new release not only expands the amount relevant data B2B enterprise tech companies have access to, it further augments and extends TechTarget is ability to service both marketing and sales use cases. Originally developed primarily as a platform for marketing, the Company has invested significant resources over the last two years specifically designed to make the data in Priority Engine more easily accessible for individual sellers. As a result, the latest version of Priority Engine now offers modules focused separately on sales or marketing use cases. This provides flexible, customized solutions for customers to empower their marketers and sellers to achieve better performance at scale.

“The extensive data and insights Priority Engine provides allows us to have better visibility into our territories for enhanced personalization and more effective outreach,” said Dan O’Brien, Sales Director, GoSecure.

“Priority Engine delivers the actionable purchase intent data our customers need to drive superior performance,” said Michael Cotoia, CEO, TechTarget. “This new release gets exponentially more data into their hands and gives them the ability to deliver customized experiences their marketers and sellers need to thrive.”

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