TechTarget Announces 2021 North American Winners of Archer Awards for Data-Driven Marketing & Sales Excellence

Technology marketing and sales leaders were honored across 9 categories

TechTarget, Inc., the global leader in B2B technology purchase intent data and services, announced the 2021 North American winners of the Archer Awards, the Company’s annual awards program that recognizes customers for data-driven marketing and sales excellence. This year’s winners come from top hardware, software and services companies of all sizes across many major enterprise markets, including: Networking, Security, Cloud Computing, Data Center, Business Applications, Channel and more. All award recipients are driving significant results in their companies and markets by leveraging innovative strategies and tactics fueled by real purchase intent data and services.

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“Each year we are honored to recognize the best of the best in our industry”

You can see the full list of this year’s winners here.

“Each year we are honored to recognize the best of the best in our industry,” said Michael Cotoia, CEO, TechTarget. “This year’s Archer Award winners are innovative marketing and sales leaders who are using purchase intent data to drive incredible outcomes for their business. Customer success is our #1 priority and we are extremely proud to work alongside and contribute to the ongoing success of this group of exceptional organizations.”

An expert panel evaluated nominations and selected the winners based on criteria established for each category. Awards were presented in a series of virtual engagements.

2021 North American Archer Awards – Company Winners

Best Account-Based Marketing Program

  • WANdisco

Best Demand Generation Programs

  • EDB
  • Talend

Best Integrated Program

  • HPE

Best Thought Leadership Program

  • Deloitte Consulting

Marketing Innovation and Excellence

  • SolarWinds

Strategic Alliance Program Excellence


Digital Marketer of the Year

  • Rubrik

Priority Engine™ Marketer of the Year

  • Palo Alto Networks

Priority Engine Sales Teams of the Year

  • Dell Technologies
  • Service Express

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