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Customers Encourage Customers to Help Make Shopping Safer for Everyone in Stop & Shop’s New Ad Campaign

Leading Food Retailer Enlists the Public to Help Bring an Even Stronger Response to the COVID-19 Pandemic Stop & Shop customers have taken a starring role in the company’s new ad campaign, which encourages shoppers to do their part to help make grocery stores safer for everyone during the coronavirus pandemic. The retailer’s new “Please” campaign, which starts this week on television and radio stations in New York, New Jersey, Connecticut, Massachusetts and Rhode Island, provides suggestions on simple steps that…

The Rise of Longer Ad Formats in Television

Ad formats longer than the traditional 30-second spot are growing by leaps and bounds, according to a new study by Southern California-based research firm DRMetrix. Specifically, airings of 45-second spots grew a staggering 583 percent in 2018 while 180-second spots grew a whopping 487 percent and 75- second spots grew 185 percent, the study finds. The DRMetrix research also found that more than $12.3 billion of national ad spending last year went to TV commercials that ask consumers to take action, such as…

Advertising on TV? Why It’s Time to Go ‘Over the Top’

Television remains a major Advertising channel for businesses in many industries. Statista estimates that TV advertising will continue to generate more than $70 billion in revenue like it has for the past several years. However, cracks in the TV advertising space are becoming more and more apparent. A 30-second national TV spot costs $115,000, according to AdAge. For many small and medium-sized businesses, even regional or local TV ads are not a sustainable advertising option in competitive markets. What’s more, many…

Interview with Shereta Williams, President, Videa

"The television industry's hesitation is because there hasn’t been a technology evolution like this in over five decades."Tell us about your role at Videa and how you got there? I started my career in the financial industry and that taught me how to value companies and investments in any industry. I then joined a strategic investments group at Cox during the first Internet run-up. It was here that I was provided direct exposure to all divisions of the company as I helped the executive team understand how the internet…

The State Of Play With OTT Sports Streaming

The starting whistle has blown, the spectators are watching eagerly, and a major metaphorical match has just kicked off in the world of media. Battling it out are the biggest ‘Over The Top’ (OTT) media streaming services, and sat on the sidelines, plugged into the wall and gathering dust, is cable TV. The prize at stake? The attention and subscriptions of millions of viewers, all tuning in to watch live coverage of sports. With OTT sports streaming already racing ahead as an area of growth, it’s time to take a look at…

comScore Grows TV Measurement Footprint to More Than 69 Million TVs in Over 31 Million U.S. Homes

comSscore's Massive and Passive Television Measurement Services Now Report from Nearly One in Every Four U.S. Tv Households, More Than a 40 Percent Increase comScore announced that it has grown its massive and passive television measurement footprint by more than 40 percent to include more than 69 million televisions in more than 31 million U.S. homes. With the expanded footprint, comScore is now measuring one in every two TV households in 52 of the 210 local U.S. television markets including Los Angeles (#2) and…