Ad formats longer than the traditional 30-second spot are growing by leaps and bounds, according to a new study by …
Advertising on TV? Why It’s Time to Go ‘Over the Top’
Television remains a major Advertising channel for businesses in many industries. Statista estimates that TV advertising will continue to generate …
Interview with Shereta Williams, President, Videa
"The television industry's hesitation is because there hasn’t been a technology evolution like this in over five decades." Tell us …
The State Of Play With OTT Sports Streaming
The starting whistle has blown, the spectators are watching eagerly, and a major metaphorical match has just kicked off in …
comScore Grows TV Measurement Footprint to More Than 69 Million TVs in Over 31 Million U.S. Homes
comSscore’s Massive and Passive Television Measurement Services Now Report from Nearly One in Every Four U.S. Tv Households, More Than …