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The NPD Group

Industry Powerhouses Nielsen And NPD Join Forces To Reimagine The Future Of Omnishopper Measurement

Joint Investment Will Advance the Broadest Omnishopper Read in the US Nielsen and The NPD Group, the leading provider of sales and market information for general merchandise and foodservice, released details around a new alliance that reimagines the future of omnishopper measurement and marks a key milestone in Nielsen's measurement of the total consumer. For many retailers and manufacturers, gaining visibility into both the total store and the shopping habits of the consumer who fluidly toggles between online and offline…

Nearly One-Fifth of US Video Consumers Choose Subscription Video Only, The NPD Group Says

Most Consumers Now Supplement Renting and Buying Video with Netflix, Amazon Prime Video, and Other SVOD Services While the majority of consumers in the United States view video content from a variety of sources, in both physical and digital formats, the number of people using only Netflix, Hulu, Amazon Prime Video and other subscription video-on-demand (SVOD) services is on the rise. Nearly one-fifth (17 percent) of the US population relied solely on SVOD services to view video content in the 12-months ending in March 2018,…