Browsing Tag

The Wall Street Journal

“CRM Is Not Enough,” Say Leading Independent Software Companies

Over 200 Companies Unite to Launch the Platform of Independents, a Group Pledging to Liberate Data From the Limitations of Traditional CRM Suites and Allow Businesses to Build Customized Technology Stacks That Fit Their Needs In a declaration published in The Wall Street Journal, over 200 companies united to declare that Customer Relationship Management (CRM) systems are no longer enough for the digital era. The Platform of Independents is led by Segment and a group of nine other independent software companies, united…

Rockerbox Attribution Platform Arrives to Democratize Access To Attribution Solutions

Rockerbox Attribution Platform has The Wall Street Journal, SquareFoot and Open Listings Among Launch Partners  Rockerbox, the creator of Recency Activation technology, unveiled its latest offering, Rockerbox Attribution Platform. Built on the success of the company’s Recency Activation technology and experience working with marketers of all sizes, Rockerbox Attribution Platform provides advanced multi-touch attribution and modeling that were previously only available to the largest marketers and brands. Recommended…

Qualtrics Announces Speakers and Agenda for X4 Experience Management Summit 2018

Qualtrics X4 Experience Management Summit Would Witness Is an Annual Gathering of World's Most Prolific Experience Leaders Qualtrics, a leader in research and experience management, has announced the world's largest conference dedicated to the importance of experiences in business across customers, employees, products, and brands. Read Also: Pathmatics Launches First Panel-Based Paid Social Ad  The 2018 X4 Experience Management Summit™ unites experience management leaders from top organizations and influential…