Browsing Tag

Threat Intelligence

Avast Joins Microsoft MISA

Avast, a global leader in digital security and privacy, announced that it has joined the Microsoft Intelligent Security Association (MISA). MISA is an ecosystem of independent software vendors and managed security service providers that have integrated their solutions to better defend against a world of increasing threats. Marketing Technology News: Samba TV and 605 Partner To Create An Unparalleled Omniscreen Addressable TV Footprint "At Avast, we fully recognize the importance of building an…

zvelo Launches Cybersecurity Professional Services for Malware Analysis, External Threat Hunting and Brand Vulnerability Assessment

In response to a growing demand in the marketplace zvelo is leveraging its team of threat intelligence experts to provide cybersecurity professional services. "The professionals who are true experts in this field are extremely difficult to come by and even harder to retain which puts them out of reach for a large majority of organizations that don't require extensive engagements or long-term services," Explains Jeff Finn, CEO of zvelo. "As part of our mission to make the internet safer and more secure, we are leveraging…

Smart and White Ops Partner To Safeguard Digital Advertising from Fraud and Abuse

Smart, the independent ad tech platform, and White Ops, the global leader in collective protection against sophisticated bot attacks and fraud, today announced a partnership to fight advertising fraud and invalid traffic. Fully integrated within Smart’s advertising platform, White Ops’ Advertising Integrity enables pre-bid protection of Smart’s inventory and ensures publishers’ and buyers’ safety from malicious and sophisticated fraud. Sophisticated invalid traffic poses a significant threat to the digital advertising…

Logically Launches Cutting Edge Threat Intelligence Platform To Identify And Counter Mis- And Disinformation At Scale

Misinformation and disinformation today is greatly impacting communities, governments and economies worldwide due to rapid online spread – from unfounded conspiracy theories and regulatory fraud, to COVID-19 mistruths. To combat this new normal, Logically is taking on this complex ecosystem with an industry leading threat intelligence platform capable of identifying, analyzing and counteracting online threats at scale. Between January 2020 and February 2021, Logically Intelligence detected over 3,425,102 pieces of…

Aniview Partners with White Ops to Fend Off Sophisticated Bot Attacks and Safeguard the Integrity of Video Advertising

Partnership Delivers New Avenue for Publishers and Advertising Networks to Protect their Inventory with White Ops Advertising Integrity via Aniview’s Platform Aniview, a leading provider of holistic end-to-end ad-serving solutions for publishers, announced a new partnership with White Ops, the global leader in collective protection against sophisticated bot attacks and fraud. Aniview’s platform will fully integrate the White Ops Advertising Integrity solution to help optimize protection and ensure its customers’ safety from…

Study Shows 90% Less Fraud in TAG Certified Channels in U.S.

New Data from The 614 Group Shows Record-Low IVT Rates in TAG Certified Channels; CTV Fraud Rate in TAG Channels at Just 0.6% The Trustworthy Accountability Group (TAG), the world's leading program to fight criminal activity and protect brand safety in digital advertising, released its 2020 US fraud benchmark study, showed a dramatic 90% reduction of ad fraud in TAG Certified distribution channels. Conducted by The 614 Group, the study found an IVT rate of just 1.05% across TAG Certified channels, compared to the industry…

TAG Hires Former Citigroup Head of Threat Intelligence, Danielle Meah, as Director of Threat Intelligence

Meah Will Lead Expansion of TAG Threat Sharing Program; TAG Releases New White Paper Outlining Best Practices for Companies to Stop Malvertising The Trustworthy Accountability Group (TAG), a self-regulatory advertising industry initiative to fight criminal activity in the digital advertising supply chain, announced the hiring of Danielle Meah, former Global Head of Threat Intelligence for Citigroup, as TAG's first Director of Threat Intelligence. In her new role, Meah will lead the TAG Threat Exchange and work with the…

Adware Accounts for 72% of All Mobile Malware

Avast Threat Labs intelligence shows the share of Android adware has risen by 38% in the last year Avast, a global leader in digital security products, has found that adware now accounts for the vast majority of Android mobile malware. Statistics gathered between October and December 2019 by Avast's Threat Lab experts show that adware was responsible for 72% of all mobile malware, and the remaining 28% consisted of banking trojans, fake apps, lockers, and downloaders. Mobile adware is software that hijacks a device in…