Mead Johnson Total Grow Sets a Good Example in Effect-Link With Tik Tok
In recent years, the omni-channel strategy has been a trend in the maternal product industry. As the outbreak of Covid-19 this year, brands in the baby food & infant formula industry, whose off-line sales market prevailed previously, turned bullish on the online sales market and hoped to gain more new consumers via digital marketing. However, the game is different online. How to catch people's eyes? How to increase brand's public recognition and enjoy greater popularity? How to manage the costs of new consumer…