Browsing Tag

Tik-Tok

Mead Johnson Total Grow Sets a Good Example in Effect-Link With Tik Tok

In recent years, the omni-channel strategy has been a trend in the maternal product industry. As the outbreak of Covid-19 this year, brands in the baby food & infant formula industry, whose off-line sales market prevailed previously, turned bullish on the online sales market and hoped to gain more new consumers via digital marketing. However, the game is different online. How to catch people's eyes? How to increase brand's public recognition and enjoy greater popularity? How to manage the costs of new consumer…

From DMs to Done Deals: FamePick Launches to Help Creators Grow Their Personal Brands

Online creators everywhere, from Instagram to Tik Tok, now have the ultimate toolbox to scale their business and land bigger and better brand deals. FamePick, the platform for savvy, business-minded creators, launches publicly after a three-month beta and a $4.6 million Series A funding round. The funding round was led by InterVest and high-profile individuals including Guitar Hero co-founder Kai Huang, Sendbird co-founder John Kim, Kakao co-founder Jaebum Lee, and former CSO of SK Planet Inc. Woo Park. Venture firms Mirae…

Four Ways to Improve Your Facebook Video Marketing

Even though Facebook has moved away from being the cool, young kids' platform and more towards a mature, adult audience, it's power as a social media platform is still undeniable. While video sharing sites like YouTube and Tik-Tok are dominating the younger audience, Facebook video marketing still commands attention as a form of promising video content sharing. Videos precede higher engagement rates, and when paired with the massive user scope and a video-biased algorithm, Facebook becomes a video platform rivaling its…