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Tinuiti

Tinuiti Chosen for New “Google Partners International Growth Program”

Following a year of growth, the leading independent performance marketing firm clinches a spot in the Google program Tinuiti, the largest independent performance marketing firm across the Triopoly of Google, Facebook, and Amazon, announced that it has been tapped as part of the Google Partners International Growth Program. The International Partner Program will empower Tinuiti to create new market expansion strategies for its clients. Being chosen as one of the very first externally-recognized Google export partners…

Tinuiti Announces Investment from New Mountain Capital

Tinuiti - the largest independent performance marketing firm across Google, Facebook, and Amazon - today announced it has partnered with New Mountain Capital, a leading growth-oriented investment firm with $28 billion in assets under management. The partnership enables to accelerate its competitive advantage across the entire digital marketing and media landscape, through further investment in talent, capabilities, and product, as well as international expansion. The Tinuiti management team will continue in their roles,…

Digital Marketing Pioneer Kolin Kleveno Joins Leading Independent Shop Tinuiti as SVP, Addressable Audiences

Kleveno will lead addressable audience team to advance targeting and measurement Tinuiti, the largest independent performance marketing agency across the triopoly of Google, Facebook and Amazon, has appointed Kolin Kleveno as its first senior vice president, Addressable Audiences. In the newly created role, Kleveno will oversee the innovation, integration and synergy for the Addressable Audience division; comprised of nearly 100 people across the programmatic display and paid social media teams. He will report to Tinuiti’s…

Tinuiti’s 2020 Holiday Shopping Trends Report Predicts Increased Spending

Tinuiti, the largest independent performance marketing agency across the triopoly of Google, Facebook, and Amazon, released its 2020 Holiday Shopping Trends Report which examines consumer trends in an online shopping season impacted by COVID-19. Merchants and brands can find actionable insights regarding buyer behavior, the timing of sales or discounts, and where consumers plan to shop this holiday season By analyzing e-commerce trends through demographics, device usage, and sub-verticals, the 2020 Holiday Shopper Study…

Tinuiti Elevates Diana DiGuido to Executive VP of Client Strategy to Lean Further into the Power of Leading with Integration and Insights…

DiGuido will continue to transform and grow Tinuiti’s Client Strategy department to improve connectivity across all channels Tinuiti, the largest independent performance marketing agency across the triopoly of Google, Facebook and Amazon, announced that Diana DiGuido was promoted to serve as the new executive vice president of Client Strategy. DiGuido has spent the last year scaling and evolving Tinuiti’s Client Strategy department into a fully-formed integrated strategy and services team built upon a new, robust and…

Digital Ad Spend Continues to Grow Despite Global Economic Hardships According to Tinuiti’s Triopoly Series: Benchmark Reports for…

Valuable trends surrounding the impact of the pandemic and social injustice are examined in these reports based on over $1.5 billion in ad spend managed by Tinuiti Tinuiti, the largest independent performance marketing agency across the triopoly of Google, Facebook and Amazon, released their Q2 Google Ads Benchmark Report and Q2 Facebook Ads Benchmark Report to round out Tinuiti’s Triopoly Series. Every quarter, these benchmark reports from Tinuiti will focus on digital ad spend managed by Tinuiti across three primary…

Tinuiti Launches Mobius, a Proprietary Suite of Marketing Intelligence and Technology

Mobius closes the loop on performance marketing by uniting every data touchpoint to unify, optimize and activate insights  Tinuiti, the largest independent performance marketing agency across the triopoly of Google, Facebook and Amazon, introduces a proprietary intelligence platform, Mobius. The customizable aspects and dynamic analytic possibilities of Mobius can enhance a brand’s data to be more actionable than ever before through an impressive suite of products that dramatically accelerates speed to insight and…

Tinuiti Doubles Down on Over the Top (OTT) Advertising and Expands Connected TV (CTV) Capabilities to Reflect Changing Consumer Behavior

The innovative performance marketing agency has appointed Jesse Math to enhance a unique native approach to this developing medium Tinuiti, the largest independent performance marketing agency across the triopoly of Google, Facebook and Amazon, expands its OTT practice with the introduction of Tinuiti’s OTT-Native Approach. The agency has hired Jesse Math as vice president of client strategy, planning and platforms—this enhanced approach offers clients access to established one-to-one relationships with publishers and…

Tinuiti Announces New Walmart Ecommerce Acceleration Program Supported by Proprietary Technology

Available for Walmart sellers, vendors and brands looking to expand their reach Tinuiti, the largest independent performance marketing agency across the triopoly of Google, Facebook and Amazon, officially launched its Walmart Ecommerce Acceleration Program, one of the first Walmart advertising and creative offerings in the market. The full-service program is designed to apply Tinuiti's proven methodology with marketplace advertising and performance brand creative to profitably grow a brand's sales on Walmart. Tinuiti's…

Tinuiti Hires Digital Innovator Obele Brown-West as Executive Vice President of Media

Agency Recruits Industry Veteran to Lead Practice in Advancing Thought Leadership and Connecting the Dots Between Channel Experts to Drive Client Success Tinuiti, the largest independent performance marketing agency across the triopoly of Google, Facebook and Amazon, announced that it has hired Obele Brown-West as executive vice president of media. Brown-West will oversee the agency’s media team to crystallize the connection between service lines and propel client growth. Marketing Technology News: Identity Automation…

Tinuiti Taps Amar Braithwaite as SVP, Social Media

A Fast-Growing Independent Agency, Tinuti Adds Industry Innovator to Lead Social Media Practice and Scale Strategic Storytelling in Real-Time Across Social Channels Tinuiti, North America’s largest independent performance and data-driven digital marketing agency, announced today that Amar Braithwaite has been named Senior Vice President, Social Media. In this role, Braithwaite will work with the agency’s growing creative division and data insights team to deliver strategic paid social solutions that advance lead generation,…

Tinuiti Wins Google Premier Partner Award for Video Excellence

Agency Recognized for Expertise and Innovation with Google Video Ads Tinuiti, North America's largest independent performance-based digital marketing agency, announced that it has won the prestigious Google Premier Partner Award for Video Excellence. The honor recognizes Google's Premier Partners that have demonstrated expertise and innovation with Google Video Ads to drive business results. Tinuiti was also awarded as a finalist in the "App Excellence" category. Tinuiti earned the top honors by highlighting how it has…

Tinuiti Names Ryan McGuire VP of CRM and Email

Agency Bracing for Continued Growth After Multiple Acquisitions and a Recent Rebrand Tinuiti, North America's largest independent performance and data-driven digital marketing agency, announced that it has hired Ryan McGuire as Vice President of CRM and Email. In this role, McGuire will lead Tinuiti's CRM and Email team to deliver an enhanced CRM offering for both existing and new clients, identifying and driving the adoption of emerging technologies, and supporting the expansion of cross-channel CRM capabilities. McGuire…