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tools

A Few Analytics Tools That Should Be Part Of Your MarTech Stack

A Marketing Technology Stack is a set of digital tools used by digital marketers to effectively perform marketing activities across various digital platforms. Analytical tools are a set of charts, maps, and diagrams designed to collect, interpret, and present data for a wide range of applications and organizations. Here are a few top analytical tools that can enhance the efficacy of your MarTech stack and marketing processes significantly: Marketing Technology News: Are You Using A Strong Social Media Strategy For Your…

Shutterstock And Wochit Partner To Power Enterprise Video Creation

Shutterstock, Inc. (NYSE: SSTK), a leading global creative platform offering full-service solutions, high-quality content, and tools for brands, businesses and media companies, today announced a strategic alliance with Wochit, a complete enterprise-grade solution for video creation in the cloud. Shutterstock and Wochit will share technology and expertise to power enterprise video creation, unlocking new opportunities to help organizations produce authentic, compelling video content. Wochit's advanced video technology…

MessageGears Sets Standard for Customer Data Segmentation with New Tools for B2C Marketers

FastCache and Visual Segmentation enhancements to MessageGears Segment make segmentation 5-10x faster, allowing Marketers to test campaigns and respond to customers more quickly MessageGears, the only customer marketing software company to prioritize direct access to customer data for B2C Marketers, announces a significant update to its MessageGears Segment product, which enables Marketers to use deeply segmented data in currently running campaigns. The new feature set, including FastCache and updates to…

YouTube Offers Incentives to Platform Creators with the Launch of Their New Revenue Generation Tools

The Google-owned Company Is Offering Cash to Platforms to Try out Their New Tools while the Competition of Digital Video Gets More Intense. The competition continues to rise while leveraging video platforms for profit and YouTube has doled out their new revenue generation tools for the same. YouTube is now offering to pay top platform stars to showcase their new features, which include the enhanced “Super Chat” tool and other paid membership packages. Bloomberg reported that YouTube is apparently offering “tens of…

Seven Things You Should Know About Marketing Analytics

Complete Lifecycle of Web Marketing from a Bird's Eye View. Basic Touchpoints for Marketers to Develop Functional Online Marketing Campaigns "Don't find customers for your product, find products for your customers." - Seth Godin What is Marketing Analytics: 7 Things You Should Know Discussing the value quotient of marketing analytics Marketing techniques are multi-dimensional. Marketing campaigns can be run on several mediums like websites, Social media, channel communications etc. Today's marketers ensure that…