TOPO

Account-Based Platform sees 180% year-over-year increase in SMB adoption; Bombora, HubSpot, LinkedIn, Marketo, Salesforce partnerships fuel traction RollWorks, a division of NextRoll, announced strong adoption for its Account-Based Platform among small and medium-sized businesses (SMBs). RollWorks is at the forefront of a growing shift to democratize ABM. Since expanding its reach beyond leading enterprises with new SMB-tailored pricing and packaging earlier this year, the company has seen 180% year-over-year growth of…

Improvements to Engagio Scout for Sales enable revenue teams to better understand account engagement and take action accordingly Engagio, the leading B2B account-based engagement platform, today announces a significant upgrade to its engagement intelligence solution, Engagio Scout for Sales. With these enhancements, sales reps (and the teams supporting them, including ops, SDRs, and marketing) now have access to a Unified Account Inbox, allowing them to mine emails and calendars, bringing previously hidden account…

New AI capabilities provide sales teams with instant visibility into deal health Gong, the revenue intelligence platform leveraging artificial intelligence to replace opinions with true customer reality and transform revenue teams, announced the launch of Deal Intelligence, redefining how revenue teams manage their pipeline to identify and reduce deal risk and win more business.  With the launch of Deal Intelligence, Gong continues its mission to help revenue teams operate based on reality instead of opinions.…

Acquisition Strengthens #1 Sales Engagement Platform for Account Executives and Sales Management SalesLoft, provider of the #1 Sales Engagement Platform, announced its acquisition of Costello, a provider of opportunity management software with quick deal updates, guided selling playbooks, pipeline collaboration, and real-time sync to CRM. The acquisition furthers SalesLoft’s mission to help account executives not only prospect and build pipeline, but manage their day and their deals, from creation through close.…

TOPO’s annual Summit brought together more than 1,500 B2B marketing and sales leaders from large global brands to discuss all-things sales and marketing in San Francisco earlier in April. Many analysts and practitioners took center stage to discuss topics such as sales effectiveness and development, account-based marketing, organizational issues and leadership, to the role technology and business innovation plays in driving strategic revenue growth for your organization. As the Founder and CEO, I took center stage and…

Third Annual Report Reveals New Sales Development Applications Across Organizations; Key Areas in Which Teams Are Challenged and Successful GDPR is forcing sales development functions to adopt LinkedIn as one of the top outbound channels for Sales Development Reps (SDRs), according to new research released today by research and advisory firm, TOPO. The 2019 Sales Development Benchmark Report analyzes top trends, strategies and tactics adopted by today’s leading sales development organizations, detailing what B2B…

Tell us about your role and the team/technology you handle at TOPO. As an analyst in TOPO’s marketing practice, I’ve had the privilege of spending more than two years learning about and working with some of the best organizations as they implement and improve their account-based strategies. Specifically, I spend my time on four primary things: (1) studying account-based as a go to market strategy, (2) publishing research, including benchmarks, frameworks, best practices, tools and technology perspectives for…

Research Shows More Companies Invested Significantly in Account Based in 2018 and Investments Will Continue to Rise in 2019 B2B organizations are doubling down on Account Based Marketing in 2019, according to a report released today by research and advisory firm, TOPO. The Account Based Benchmark Report analyzes the strategies of account based organizations, specifically identifying the tactics, budgets, resources, and results that make the leading account based businesses successful. The research provides B2B sales and…

Report Identifies Unique Insights, Strategies and Trends to Help B2B Sales Leaders Grow and Scale TOPO, a research and advisory firm that helps the world's fastest growing sales, marketing and technology organizations, released its Sales Engagement Market Guide. The comprehensive report analyzes the dynamics in today's hottest sales technology market - sales engagement technology, including; new emerging categories in the space, key drivers that have contributed to the rise of sales engagement platforms, today's…

Leading ABM Practitioners List Three Learnings from B2BMX That Are Worth Highlighting There were a number of informative ABM sessions at B2BMX this year. They covered everything from AI and what’s in the hype to winning case studies and sales support. In between sessions, I had the chance to catch up a few of the Triblio users who were on stage-- Jen Dimas, VP Integrated Marketing and Business Operation, initiated and continues to lead a seasoned, full-funnel ABM program at Plex. She’s been named “one of the…

Triblio CMO, Jason Jue, Narrates How Demand Gen Executives are Smartly and Effectively Switching Strategy  from Leads-Based to 100% Account-Based In the age of rapid B2B marketing disruptions, we are looking at the rise of Account-based marketing as a ubiquitous approach for demand generation. The phenomenal explosion of B2B content and marketing-sales convergence (thanks to underlying intelligence driving both) have enabled demand gen marketers to build integrated campaigns and a unified contact strategy with consistent…

The secret behind the growing popularity of Account-Based Marketing (ABM) is how confident and informed marketers feel while using it. While ABM remains the hottest MarTech topic for 2017, its importance has not grown overnight. While it may seem all geek to newbies, ABM offers very rewarding opportunities for marketers. According to the ABM evangelist, Sangram Vajre of Terminus, “If marketers adopt Account-Based Marketing practices, they will drive revenue in their businesses. I want to do everything I can to help make…

Demandbase New Artificial Intelligence-Based Technology Gives B2b Companies A Head Start On The Buying Cycle More than 70% of B2B buyers start their research with a generic search. For ABM success, it is critical for companies to identify, reach and engage the key decision makers as early as possible in the buyer’s journey. Leveraging Artificial Intelligence and Machine Learning (AI/ML) can prove to be very handy for B2B marketers seeking a head start. To help such marketers, Demandbase, the pioneer in Account-Based…