TOPO

Three-Hour Virtual Event Converges Industry Luminaries and B2B Innovators to discuss New Era of B2B Marketing Integrate, the leader in B2B Precision Demand Marketing (PDM), today announced the lineup of speakers for the annual Game…
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Industry experts to advise what to consider when moving to a unified account-based strategy Account-based marketing(ABM) works -- when well-executed. According to Gartner research, account-based organizations see a three times better…
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Account-Based Platform sees 180% year-over-year increase in SMB adoption; Bombora, HubSpot, LinkedIn, Marketo, Salesforce partnerships fuel traction RollWorks, a division of NextRoll, announced strong adoption for its Account-Based…
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Improvements to Engagio Scout for Sales enable revenue teams to better understand account engagement and take action accordingly Engagio, the leading B2B account-based engagement platform, today announces a significant upgrade to its…
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New AI capabilities provide sales teams with instant visibility into deal health Gong, the revenue intelligence platform leveraging artificial intelligence to replace opinions with true customer reality and transform revenue teams,…
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Acquisition Strengthens #1 Sales Engagement Platform for Account Executives and Sales Management SalesLoft, provider of the #1 Sales Engagement Platform, announced its acquisition of Costello, a provider of opportunity management…
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TOPO’s annual Summit brought together more than 1,500 B2B marketing and sales leaders from large global brands to discuss all-things sales and marketing in San Francisco earlier in April. Many analysts and practitioners took center stage to…
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Third Annual Report Reveals New Sales Development Applications Across Organizations; Key Areas in Which Teams Are Challenged and Successful GDPR is forcing sales development functions to adopt LinkedIn as one of the top outbound channels…
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Research Shows More Companies Invested Significantly in Account Based in 2018 and Investments Will Continue to Rise in 2019 B2B organizations are doubling down on Account Based Marketing in 2019, according to a report released today by…
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Report Identifies Unique Insights, Strategies and Trends to Help B2B Sales Leaders Grow and Scale TOPO, a research and advisory firm that helps the world's fastest growing sales, marketing and technology organizations, released its Sales…
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Leading ABM Practitioners List Three Learnings from B2BMX That Are Worth Highlighting There were a number of informative ABM sessions at B2BMX this year. They covered everything from AI and what’s in the hype to winning case studies and…
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Triblio CMO, Jason Jue, Narrates How Demand Gen Executives are Smartly and Effectively Switching Strategy  from Leads-Based to 100% Account-Based In the age of rapid B2B marketing disruptions, we are looking at the rise of Account-based…
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The secret behind the growing popularity of Account-Based Marketing (ABM) is how confident and informed marketers feel while using it. While ABM remains the hottest MarTech topic for 2017, its importance has not grown overnight. While it…
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Demandbase New Artificial Intelligence-Based Technology Gives B2b Companies A Head Start On The Buying Cycle More than 70% of B2B buyers start their research with a generic search. For ABM success, it is critical for companies to…
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