Browsing Tag

TotalTV

dataxu Announces TotalTV for Advertisers, Spanning Linear, Connected and Addressable TV

Industry-First Unified Planner and Sorenson Media Partnership for Programmatic Linear Execution Enables Advertisers to Get the Most Efficient TV Reach dataxu, a leading provider of programmatic marketing software for marketing and media professionals, announced TotalTV for Advertisers, a unified planning and buying solution for agencies and brands investing across linear, connected and addressable TV. TotalTV includes the world’s first unified planner for TV that creates the most efficient buying plans to reach…

dataxu Appoints TV Veteran Gary Savoy as Vice President of Media

Former Comcast, AT&T VP Gary Savoy to Accelerate Adoption of Dataxu’s TotalTV Solution dataxu, a leading provider of programmatic marketing software for marketing and media professionals,  announced the appointment of industry veteran Gary Savoy as Vice President of Media. Savoy brings nearly 30 years of experience in television and interactive advertising sales, business and product development from companies including Comcast NBCUniversal and AT&T. Savoy will lead TotalTV for Publishers, the company’s new…

TechBytes with Sandro Catanzaro, Founder and Chief Innovation Officer, dataxu

Sandro Catanzaro Founder and Chief Innovation Officer, dataxu dataxu recently announced its new solution for media companies, TotalTV which enables owners of high-quality TV content to offer audience-based targeting and unify disparate distribution channels and consumer devices. We spoke to dataxu's Founder and Chief Innovation Officer, Sandro Catanzaro, to understand how they leverage the analytics and what they do to assure brand safety and prevent ad fraud. Tell us about your role at dataxu and the team/technology…

dataxu Announces TotalTV For Media Companies

TotalTV Utilizes Audience Intelligence, Analytics, and Automation to Improve Yield for Advertisers Across Linear and Digital Video dataxu, a leading software provider for marketing professionals, announced its new solution for media companies, TotalTV. This solution enables owners of high-quality TV content to offer audience-based targeting and unify disparate distribution channels and consumer devices — including connected, addressable, and/or linear TV — into a single source of inventory. TotalTV improves yield for…