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MarTech Interview with Isobel Peck, Chief Marketing Officer at Informa Connect

“Marketing and sales leaders should be keeping the customer at the heart of every decision they make, while making data-driven decisions instead of ones based on how they think people behave,” shares Isobel Peck, Chief Marketing Officer at Informa Connect while talking about a few changes in today’s marketing and B2B events marketplace. ______ Welcome to this martech chat Isobel, tell us more about Informa Connect, its journey and evolution through the years and during the ongoing pandemic! Informa Connect is…