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“Marketing and sales leaders should be keeping the customer at the heart of every decision they make, while making data-driven decisions instead of ones based on how they think people behave,” shares Isobel Peck, Chief Marketing Officer at Informa Connect while talking about a few changes in today’s marketing and B2B events marketplace. ______ Welcome to this martech chat Isobel, tell us more about Informa Connect, its journey and evolution through the years and during the ongoing pandemic! Informa Connect is…