Browsing Tag

Traffic

Is the Keyword Really Dying?

Each week, Hollywood box office results are released that reveal the heavy hitters. People have long been intrigued by keeping track of winners and losers. Thus far in 2019, the top three box office winners are courtesy of Disney -  and their shareholders are singing all the way to the bank. Disney continues to affirm that it knows exactly what its patrons want. Think of tech advances in the last three decades. Try to imagine going back even 10 years ago. In the tech world, that is ancient history. The number of websites…

M Science Partners with Placer.ai to Launch TRAFFIC, Bringing Consumer Foot Traffic Analysis to the Investment Industry

TRAFFIC Will Provide Unprecedented near Real-Time Insights into Consumer Traffic Trends M Science, the pioneer in data-driven research and analytics, launched TRAFFIC, a data solution offering deep visibility into footfall trends. These unique insights have been developed through an exclusive partnership with Placer.ai, the leading location intelligence platform delivering real-time and actionable insights into the offline consumer journey. “We are thrilled that after extensive testing, M Science concluded that Placer’s…

TechBytes with Billie Vuckovich, Director, Digital Marketing and Ad Ops, dexiMEDIA

Billie Vuckovich Director, Digital Marketing and Ad Operations, dexiMEDIA Ad fraud is the dirty secret of digital media that exploded with smarter advertising analytics platforms reporting them in time. With the adtech evolution, ad fraud also continues to change in form. To better understand ad fraud analytics and the other major threats to video, display, and other ad publishing companies, we spoke to Billie Vuckovich, Director, Digital Marketing and Ad Ops, dexiMEDIA.Tell us about your role at dexiMedia and the…