Browsing Tag

transparency

Marketers Need Transparency and Addressability to Increase Effectiveness of Their Ad Spend Finds a Major Independent Research Firm Study

94% of Executives Scrutinize How Digital Media Spend Is Performing MediaMath, acclaimed independent advertising technology company for brands and agencies, released the findings of a custom Forrester Opportunity Snapshot study called "Confident Media Spending Requires A More Transparent And Addressable Supply Chain", commissioned by MediaMath, highlighting the issues facing programmatic buying and the programmatic media ecosystem. The study shows that only 33 percent of marketers say they can demonstrate and report the…

Apervita Value-Based Contract Cloud Platform Reinvents Performance Engagement for Payers and Providers

Payers now have a cloud solution to administer and run performance analytics on value-based contracts Apervita, a trusted technology leader in healthcare collaboration for payers, providers and other stakeholders, formally launched QPay, a platform for payers and providers to jointly manage value-based contracts in their networks. QPay offers a flexible, secure cloud platform for optimizing the success of payer contracts based on performance metrics. To reduce friction and enable performance transparency throughout the…

Amidst 500% Growth in Demand for CTV Measurement, Survata Announces Enhanced Suite of CTV Measurement Capabilities

New “Targeting Verification” technology shows advertisers whether their ads reach the intended audience; expanded scale enables measurement of CTV campaigns of all sizes Survata, the leading intelligence platform for brand campaigns, announced the launch of an enhanced suite of CTV measurement capabilities. The two cornerstones of the enhancements are a new Targeting Verification technology and expanded scale of the Survata Digital Network. These additions complement Survata’s industry-leading Brand Outcome cross-channel…

Centro Implements Transparency Requirements to Bring Advertisers and Publishers Closer Together

Advertising Exchange and Network Partners will Need sellers.json and SupplyChain Object; Centro Integrates with Connatix, ENGINE Media Exchange, IronSource, Mediavine, and Unity Centro, a global provider of advertising technology, announced transparency requirements that bridge the relationship between programmatic marketers and publishers. Now, advertising exchanges and advertising networks that want ad spend from Centro will need to implement sellers.json and SupplyChain Object. Centro will block ad intermediaries that do…

Leading Companies Accelerate Digitalization Of Procurement And External Workforce Management With SAP Solutions

SAP SE announced that leading companies across the globe are fast-tracking digitalizing procurement and external workforce management with SAP® Ariba® and SAP Fieldglass® solutions to help ensure business continuity, increase efficiency, mitigate risk and contain costs during this time of economic uncertainty. More Than 70 New Customers, 245 Renewals and 290 Go-Lives In second quarter of 2020, more than 70 new customers selected solutions for procurement and external workforce management from SAP. These include Carrefour…

Aniview Doubles Down on Commitment to Fight Ad Fraud with TAG Recertification

Aniview Inc., a leading technology provider of video ad-serving, playing and premium monetization capabilities, announced its recertification by the Trustworthy Accountability Group (TAG) for the TAG Certified Against Fraud Seal, recognizing its commitment in the fight against fraudulent digital advertising. TAG awards certification to select companies that achieve its rigorous standards to protect the digital advertising industry from fraud, malware, piracy and lack of transparency. "Recertification by TAG is…

Rakuten Advertising Hires Veteran Affiliate Marketing Executives

Mike Chin, Ceres Cueva Join from Macy's  Rakuten Advertising has hired Macy's alumni Mike Chin and Ceres Cueva as SVP of Client Services North America and VP of Publisher Partnerships North America, respectively, to advance the company's strategic services and increase partner and client collaboration. Together, Chin and Cueva bring more than three decades of retail and affiliate marketing expertise. While at Macy's, Chin most recently led digital media for the global retailer and Cueva drove the brand's affiliate…

LoopMe Launches New Hate-Free Promise to Advertisers with Enhanced Brand Safety Controls

New company quality controls protect brand ads across mobile, desktop and CTV within brand-safe, hate-free environments LoopMe, the outcomes-based video platform, announced it has released new brand safety policies with a promise to advertisers to prevent ads from appearing alongside hateful and inflammatory content. The company is enhancing its existing brand safety protocols with more stringent controls over content that may be deemed as harassment or hate speech. This hate-free promise to advertisers comes as a response…

ArchiveSocial Continues Momentous Growth with Appointment of New Finance and Marketing Heads

ArchiveSocial, the leading provider of social media archiving software for government entities, law enforcement agencies and K-12 school districts, recently welcomed two key additions to their Senior Leadership Team - Lyle Henderson as Head of Finance, and Nancy Vodicka as Head of Marketing. The appointment of Henderson and Vodicka is part of a broader initiative by ArchiveSocial to focus on growth in new markets and continued product demand. "In a world demanding transparency, our mission, to empower and protect open…

BroadbandTV Corp. Receives Certification from Trustworthy Accountability Group (TAG)

TAG Certification Confirms BBTV’s Continued Efforts Against Digital Advertising Fraud BroadbandTV Corp. (BBTV), an enabling platform for content owners that is advancing the world through the distribution, management and monetization of content, is proud to announce that BBTV has joined the Trustworthy Accountability Group (TAG) and has been awarded TAG certification. TAG was created in response to Digital Marketers who are fighting against ad fraud, ad piracy, and malware. TAG focuses on four core areas: eliminating…

UberJets Expands Its “Let’s Jet” App After a 280% Increase in Booking Interest Since COVID-19

The newest version released today includes an instant non-member booking feature "Let's Jet" is the first of its kind private travel booking app. Allowing direct to app artificial intelligence private jet booking with no need to interact with a client service or booking representative. Users can enjoy true tap to book access in one seamless platform offering best in market pricing for any given route through UberJets pay as you fly search engine. Having a branch located in Boston's rich technology sector, UberJets has…

PATTISON Outdoor Releases Out-of-Home Traffic Location Data for 2020

PATTISON Outdoor Advertising, Canada’s largest Out-of-Home advertising provider is releasing bi-weekly Out-of-Home location traffic data to the industry. To understand the impact of traffic on Out-of-Home locations across Canada due to the onset of the COVID-19 pandemic, PATTISON Outdoor has conducted a traffic analysis, in partnership with Pelmorex Data Solutions. The ongoing review includes weekly traffic data, with a 7-day look-back collected since January 1st, 2020 on mobile devices passing by more than 24,000…

Verizon Media Brings Native Marketplace, Premium Inventory into Expanded DSP

Advertisers gain access to all formats and buy types through a single offering  Verizon Media announced the launch of its expanded DSP, bringing programmatic, premium and now its full native marketplace inventory, formats, targeting and measurement together in a single platform. The DSP gives advertisers a unified solution to control every aspect of their buys - from planning, buying and management, to insights and optimization - across all formats and exclusive inventory opportunities. Today, we live in an omnichannel…

IAS and Amino Payments Partner to Bridge the Transparency Gap in Programmatic

Advertisers will now have end-to-end visibility into media quality and financial transaction data Integral Ad Science (IAS) today announced Total Visibility, an industry-leading partnership with Amino Payments to offer the first solution in programmatic buying showing advertisers the true cost of qualified media. Total Visibility gives advertisers both impression-level financial insights and media quality verification to optimize campaigns in real-time. Now more than ever, marketers are looking for ways to ensure their…

CognitiveScale’s Cortex Certifai Now Available in the Microsoft Azure Marketplace

Microsoft Azure customers worldwide now can access Cortex Certifai as a cloud service to facilitate the creation of explainable, trusted, and responsible AI and machine learning applications CognitiveScale, the Trusted AI Company, today announced the availability of Cortex Certifai (Certifai) in the Microsoft Azure Marketplace, an online store providing applications and services for use on Microsoft Azure. CognitiveScale customers can now take advantage of the productive and trusted Azure cloud platform, with streamlined…

Integral Ad Science Names Eu-Gene Sung as Chief Financial Officer

Integral Ad Science (IAS), the global leader in digital ad verification, today announced Eu-Gene Sung has been appointed as Chief Financial Officer. In her new role, Sung will report directly to the CEO, Lisa Utzschneider, and will lead the organization in setting financial strategies to drive business outcomes and growth. Her first day will be May 6, 2020. "We have ambitious goals at IAS and Eu-Gene's experience working closely with CEOs to grow businesses, both in terms of revenue and profitability, makes her the ideal…

Innovative Service Contracting Software Platform Xoi Selects Ripley PR as Public Relations Agency of Record

XOi Technologies announces partnership with experienced global home service, B2B and technology PR agency to expand brand awareness and thought leadership  XOi Technologies, a Nashville-based company that provides the cloud-based mobile application XOi Vision to simplify the work of residential and commercial service technicians and transform the customer experience, has selected Ripley PR as its public relations agency of record to continue growth, increase brand awareness and establish its team of experts as thought…

Plannuh adds New AI-Driven Marketing Budget and Expense Management Capabilities

The new Plannuh Automation package reduces manual processes associated with marketing budget and expense management to optimize team efficiency and accuracy Plannuh Inc., the leader in AI-Driven marketing planning and budgeting software, today announces their new Plannuh Automation package for eliminating manual processes associated with spend management.  This new package automates laborious budget management tasks such as expense data entry and reconciliation with accounting systems to significantly free up marketer…

Vidoomy Integrates Bids with to Accelerate Its Integration With New Buyers

Vidoomy, the fastest growing adtech in Europe and Latin America, specializing in programmatic, has decided to go one step further in the world of programmatic by adapting its technology to connect to Bidswith, which will allow it to pick up speed to its integration with new DSPs. The firm since its inception has based the company on generating a top quality inventory and in turn creating tools that allow brand safety to reach its maximum exponent. Vidoomy's success lies in a combination of various factors such as…

AI Can Help Improve These 4 Things

Ever since a group of Mathematicians and Scientists gathered at New Hampshire's Dartmouth College 65 years ago and laid the groundwork for Artificial Intelligence (AI), we've watched AI have a colossal impact on countless businesses and industries. Advertising and Marketing are no exception. In digital media, enlisting the help of machines to interpret information, extract insights, and even generate ad creative is transforming the way marketers work and guiding the decisions they make on behalf of their brands. Data may…