Browsing Tag

transparency

4 Most Common Myths of In-Game Advertising Debunked

Marketers are always looking for new opportunities to tap into pop culture and gain access to significant audience volumes. Digital Advertising is set to cross a major milestone in the world of advertising as it is expected this year to overtake spending on traditional ads. Yet, gaming remains the biggest untapped market, with a potential audience of 2.4 billion gamers around the world. The last couple of years has seen an unprecedented rise in the market size of video gaming and esports. Consider this: the video gaming…

Are Games a Safe Place for Brands?

If I were to get brand advertisers in a room and ask them about their three biggest advertising nightmares, chances are most of them would say ad fraud, brand safety and lack of transparency. Digital advertising, particularly in the modern-day AdTech industry, has struggled with these three issues for many years now. Brand safety continues to be a serious concern for 99% of ad industry professionals surveyed this year by CHEQ and Digiday. Earlier this year, YouTube and Google found themselves in the middle of a…

How to Survive in 2020: A Checklist for Independent AdTech

We’re only one month into 2020, and the AdTech industry is already manifesting one change after another. With a lot of pressure coming from the world markets and ongoing issues within the industry itself, independent AdTech will have to face many challenges this year. However, brace yourselves, for we’re in this together! Here’s our checklist on how to survive in 2020. 1. Bye-Bye, Cookie As you might already know, Google will drop third-party cookies in 2022. Which seems like a distant future. However, this decision is…

How Document Automation Benefits Revenue Enablement

Revenue enablement is a customer-centric discipline that covers the entire buyer journey, from awareness of a specific business problem through solution discovery, purchase, deployment and beyond. It leverages the key portions of Sales Enablement (communications, training, and coaching) and extends it to the entire go-to-market organization. Revenue enablement, however, goes one step further, extending the powerful aspects of Sales enablement to focus on collaboration and alignment, process improvement and data-informed…

Eight Tips for Building Trust With Your Customers

Trust is paramount in the customer-company relationship. However, not all businesses realize how easily it can be lost. From data breaches to privacy concerns to legal and independent investigations, there are many factors that can affect a customer’s trust in a company. In fact, Salesforce’s third State of the Connected Customer report revealed that 84% of customers say the experience a company provides is as important as its products or service. Furthermore, 73% of customers say a company’s trustworthiness matters more…

How Transparent Are Digital Firms and Marketing Agencies?

Capacity Management, Resource Utilization, Billability – Digital Agency owners and Senior Leaders wring their hands over such terms. And rightly so, as there’s a growing need to operate more cost-effectively and prove value. Karl Sakas, the global agency consultant, reveals in his latest Agency trends report that CMOs need revenue attribution to help with pressure from their CEOs and CFOs. According to IDG Connect, 70 percent of marketers struggle with cost justification. Adding to this is the stress of clients…

TechBytes with Ben Barokas, CEO and Co-founder at Sourcepoint

Most US-based businesses are yet to fully-understand the CCPA guidelines. Tell us about the unique features of CCPA that empower consumers?  The focus of the CCPA is to safeguard data collected from Californian consumers by for-profit organizations handling higher levels of data (at least 50,000 consumers) or grossing over $25 million per year. In line with this, it also provides consumers with the ability to bring a legal case against companies in the event of a data breach; companies won’t be fined for overall lack of…

5 Essential Things to Know Before Bringing Programmatic In-House

Yesterday, you were OK with putting your money into the pockets of ad agencies. You didn’t know how programmatic works, so this seemed to be the only viable way to survive in the terra incognita. Today, you’ve cleared things up, wormed your way into the industry, and crave more control, transparency, and cost-efficiency. You are ready to bring programmatic in-house, but the intention is not enough to succeed. Despite the benefits of programmatic in-house adoption being acknowledged by 24% of surveyed marketers, there is…

CheckedUp Commits to Best-in-Class Media Measurement, Transparency

Helps create new audit standards in partnership with Point of Care Communication Council; signs multiyear agreement with measurement leader IQVIA CheckedUp – the only physician-founded technology platform designed for specialty point of care actively engaging patients, caregivers, and physicians in the waiting room and exam room – announced multiple developments highlighting its commitment to implementing best-in-class media measurement practices and fostering transparency in its measurement and reporting processes. As…

It’s Time for AdTech to Get Serious About Data Quality

Everyone in tech is talking about Big Data. Recent decades have seen an enormous shift from data scarcity to overabundance, in which data sets have become impossibly large for humans alone to make sense. We often said that data is the new oil - the most valuable commodity in the world. While that’s true, it fails to bring home an important point – many data sets are useless. Other data might be potentially useful but can’t do much in its raw form. Weak data leads to bad decisions. If we draw upon the wrong data points for…

7 Tips for Creating a Customer-Centric Organization

Client satisfaction is more important than ever. No matter the industry, customers will make comments—online and off—that affect the future of your business. Entrepreneurs must prioritize Customer Success (CS) and teach teams to deliver exceptional service that builds meaningful relationships with clients. "In the age of transparency, trust in traditional advertising messages has waned while their trust in the opinions of friends, bloggers and online comments and postings of those they consider reliable sources of…

How Can Offshore Software Development Effectively Fulfill Demand Supply Gap for Data Scientists

“Data is a precious thing and will last longer than the systems themselves.” – Tim Berners-Lee, inventor of the World Wide Web  One significantly observable trend in today’s times is the rise of Big Data and Data Scientists jobs. Why? Because there is something very absolute and objective about numerical information, that’s hard to ignore. For businesses worldwide, data is the new currency and raw material. But is it just this escalating inflow of information which is giving multi-national conglomerates sleepless nights?…

The 6 Questions You Should Be Asking Your Marketing Analytics Vendor

Anyone who tells you that Marketing Analytics is an exact science is wrong. The algorithms, the data, the optimizations, and the simulations can all lead to many different outcomes depending on who and how it is processed and measured. When done correctly, there is much to gain. One can optimize budgets and increase Returns On Investment (ROI), predict Sales across Product Categories, and grow your business significantly. On the flip side, however, when done incorrectly, there is much to be lost – like misdirected investment…

Customer Experience is Field Service’s Biggest Challenge. Here’s What You Can Do About It

Salesforce's recent acquisition of Clicksoftware illuminates an important point: Customer relationships and field service have more in common than some may think. As competition becomes increasingly fierce, building relationships and delivering the best experience for your customers becomes a way to stand out in a crowded field. Technology has enabled a level of process and transaction transparency and convenience that the customer now expects. According to a Getapp survey, more than half of field service businesses…

Leveraging the Power of Linkedin for Marketing/Sales Professionals

Social Fatigue. It’s becoming very real. In the B2C and B2B world, both consumers and marketers are at a point of exhaustion. There is currently more content than eyeballs across every major social platform and we have all seen those crazy statistics about how much video is uploaded to YouTube per day. How can anyone realistically keep up with that? Outside of savvy audiences knowing exactly how to opt-in to the right cadence and clients for intel, the rest of the public needs the platform to curate and/or algorithmically…

Tech Talk: How to Plan, Architect, and Execute an Integrated Campaign

The reality for today's marketers is that our landscape is changing right in front of us. Not only have our audience expectations heightened from just a few years ago, but we're also faced with an ever-growing list of demands. We need to produce more (with less), and yet we're paddling upstream — surrounded by a stack of disconnected tools, a proliferation of content, and no system of record to help. So much has changed over the last 15 years, but Marketing teams are (in many cases) still operating the way they were a…

6 Symptoms of Outgrowing Your CMP – Solutions to Overcome the Shortfalls

The early adopters of CMP's were pioneers; trailblazers that paved the way for an entire category born out of the need to more efficiently manage the proliferation of digital content. The truth, however, is that the software options available at the time were limited, and the market's offerings were under-developed. In most cases, products were created as channel-specific solutions (such as publishing articles to a resource hub, or feeding content across a brand's social channels). Others took shape from generic Project…

How I Learned to Stop Worrying and Talk About Privacy

During my two decades of PR and communications, much of which has been spent working with publishers and ad tech companies, I’ve never encountered a topic that sends clients running quite the way that privacy can today. It’s become our industry’s plutonium: handle it only if you must. But do so gently, and get away as quickly as you can. I spend a lot of time talking to companies about privacy. The unfortunate reality is that our industry has come to view this topic from a narrow PR perspective - as one to be managed—if…

Brands Can Bring down Walled Gardens, but Only If They Want To

Don’t underestimate the clout of unified advertiser pressure Once upon a time, “walled gardens” brought with them visions of splendid, sun-drenched, hedge-lined gardens set against the historic castles of Britain or conjured scenes in our minds from Frances Hodgson Burnett’s classic English children's novel, “Secret Garden.” Today, the ad industry paints a very different picture of walled gardens, otherwise known as closed ecosystems, and laments about the lack of transparency in a place where platform owners have…

Ways to Play the SaaS Game of Price Is Right

The longest-running American TV game show host Bob Barker once said, "You can't fool television viewers with dancing girls and flashing lights.” The same mindset goes with prospects. The smoke and mirrors show won’t get you far when potential customers decide on who to pick when they come down to price. This is the fork in the road for every software company ready to sell their service or product. With the goal of getting on the right path to revenue, SaaS organizations are often thrown into a debacle of what pricing model…