Browsing Tag

Travel Industry

Arrivalist Announces Travel Industry’s First and Only Daily Measure of Consumer Travel Patterns

The Daily Travel Index measures nationwide drive market trends so that marketers can monitor recovery of travel demand throughout the United States Arrivalist, the leading location intelligence platform in the travel industry, unveiled a day-by-day index measuring the volume of vehicle trips taken by U.S. travelers. Dubbed the Daily Travel Index, it is a free, publicly available tool on the company's website designed to give travel industry leaders the most up-to-date data possible to make informed decisions in this…

MarTech Interview with Carolyn Corda, Chief Marketing Officer at ADARA

"I consider data and technology to be necessary for Advanced Marketing to work, and Advanced Marketing must work for brands to stay relevant" What led you to create this research for travel marketers? We wanted to shed light on how travel brands are advancing their capabilities to deliver customer engagement and personalization. Over the past several years, many brands have invested in various digital engagement technologies to upgrade their ability to tailor guest interactions. Sky-rocketing consumer expectations and…

LiveRamp and ADARA to Power People-Based Marketing in Travel and Tourism

Travel Brand Marketers Now Able to Achieve A Single View of the Customer at Scale for Maximum Impact using People-Based Marketing Today at the Skift Tech Forum, LiveRamp announced a partnership with ADARA, the world's richest travel data co-op, to deliver people-based marketing solutions across the travel and tourism industries for more efficient targeting, measurement, and personalization. Through this exclusive partnership, travel marketers, digital marketers, and media agencies will be able to market more effectively and…