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TrendKite

Cision Acquires TrendKite, Extending Its Leadership in Measurement & Attribution

Building on Its Vision of Earned Media Management, Cision Enhances Its Award-Winning Cision Communications Cloud with TrendKite's Advanced Measurement and AI Capabilities Cision announced it has acquired Digital PR platform provider TrendKite. Based in Austin, Texas, TrendKite harnesses artificial intelligence and analytics to help brands understand the effect communications programs have on corporate reputation, website traffic and business outcomes. TrendKite is led by CEO Erik Huddleston, an industry veteran with a…

Interview with Barbara Bates, CEO, Hotwire

"As a business leader who fully embraces technology advancements such as AI, I can't forget about the human element that is vital to keep the business of public relations and integrated communication alive."Tell us about your journey into PR tech. What galvanized you to join Hotwire as a CEO? I founded Eastwick Communications in Silicon Valley more than 27 years ago, and in 2016 it was acquired by Hotwire. I was initially appointed as the CEO of North America, but I became Global CEO shortly thereafter. I was intrigued by…

TrendKite Acquires Social Technology Leaders Insightpool and Union Metrics to Create the First Digital PR Solution

Combined Offering Designed to Meet the Needs of Today’s Digitally Minded CMO and Communications Professionals TrendKite, the leading provider of digital-first PR solutions for tech-savvy CMOs, announced it will combine with best-in-class social technology companies Insightpool and Union Metrics. The two deals are a part of the company’s innovative approach to creating an end-to-end digital PR platform for marketing and PR professionals to leverage trust across the media mix, using AI-powered media analytics and journalist…

Pendo Introduces Pendo Vox to Democratize Access to the Net Promoter System

Pendo Vox Provides a Free Email and In-App Tool for Collecting and Analyzing Customer Sentiment Pendo, creator of the leading product cloud for digital products and data-driven product teams, announced Pendo Vox, a free tool that helps product teams quickly and easily collect, analyze, and share user feedback in any web or mobile app and via email using the Net Promoter System®️. Pendo Vox launches publicly at the Mind the Product conference in San Francisco. Pendo Vox Makes it Easier To Implement and Measure Customer…

William Mills Agency Partners with TrendKite for Advanced Program Analytics

William Mills Agency Provides the TrendKite Platform as a Premium Service Offering William Mills Agency, the largest independent public relations and marketing firm specializing in the financial industry, announced that it has entered into a formal relationship with TrendKite to provide comprehensive reporting capability to clients. The Austin, Texas-based company offers public relations reporting services through detailed analytics coupled with visually appealing, interactive and mobile-friendly graphics. The agency…