Browsing Tag

trends

Three Trends Bringing the Beauty Counter Online 

The pandemic has irreversibly changed consumer shopping habits across categories. In particular, categories like beauty which dominantly sold in-store, the impact has been more visible. With lock-downs and safety concerns, e-commerce has become the primary channel for shoppers. According to McKinsey, beauty product brands and retailers reported e-commerce sales were twice as high as pre-COVID-19 levels and it’s estimated that a 20-30% growth in online sales of beauty products will continue through the pandemic. It is…

Are You Using A Strong Social Media Strategy For Your B2B Marketing Goals?

Having a strong B2B social media plan is only becoming more important as marketing and martech trends evolve. With most of today’s B2B customers using online channels, reviews, self-explainers and social media to find out more about a product’s capabilities, it is not crucial for B2B marketers to not only maintain a strong social media presence, but to also drive marketing ROI with a more targeted and personalized approach. For marketers and business leaders, especially new martech entrants or tech startups that do not…

Recent QSR Consumer Study Reveals Post Pandemic Trends That Will Outlast COVID-19

What can we expect from the QSR industry in 2021? The COVID-19 pandemic has fundamentally changed the world as we know it. Sales are returning as guests seek out connections again but with disruption often comes a fundamental shift in consumer expectation. Market Force Information’s QSR consumer panel study outlines four major trends that will evolve growth in the QSR industry: Trust The impact of COVID-19 on customer behavior was fast and widespread across all industries. But for the QSR industry specifically,…

MarTech Video Interview With Robert Glazer, Founder And CEO At Acceleration Partners

In this MarTech Video Interview with Robert Glazer, Founder and CEO at Acceleration Partners; MarTech Series and Robert spoke about the future of performance marketing, marketing trends that are set to shape the B2B tech marketing segment and tips on how marketers can drive value with their newsletter campaigns. Marketing Technology News: MarTech Interview with Dmitri Lisitski, Co-founder and CEO at Influ2 About Acceleration Partners: Acceleration Partners is a premier global partner marketing agency. By focusing…

GetApp Survey Uncovers New Trends in Martech Software Adoption for Startups

Survey reveals startups are adopting marketing technology in droves but the dizzying array of options is a serious challenge. GetApp, a recommendation engine that helps entrepreneurs make informed software purchasing decisions, released findings from its latest survey of startups. The marketing technology study reveals that 68 percent of startups use marketing technology tools, but only 59 percent of them have a plan for how to use them. This poses a significant business challenge as entrepreneurs without a…

On Cusp of Apple’s IDFA Changes, iOS App Marketing Interest Soars: Bombora Intent Data Shows Trends

“Roadblocking” was among the most-searched terms recently among brands and agencies, as measured by Bombora Company Surge(R) Brand marketer interest in “iOS app marketing” has grown considerably in recent weeks. As with most things, the pandemic has had an impact on our consumption habits – and that includes the amount of time spent on mobile devices. Much attention has been paid as of late to the upcoming App Tracking Transparency framework, which will compel developers to get express permission to access the Identifier…

Appcast to Host Live Webinar on Q1 2021 Labor and Recruitment Market Trends on April 15, 2021

Appcast founder and CEO Chris Forman will present new data on today’s tightening labor market and provide actionable tips to help hiring organizations remain competitive WHAT As the U.S. economy begins to reopen and organizations ramp up hiring efforts, new data reveals a concerning reduction in job seeker engagement in Q1 2021. The sudden rise in demand for workers and reduction in supply of candidates is leading to an increase in talent acquisition (TA) costs and more open roles without enough applicants.…

Interest In ‘Marketing Reporting’ Soars: Bombora Intent Data Shows Trends

Content consumption activity around “marketing reporting” shot up during the last month, as measured by Bombora Company Surge(R)By Michael McLaren, CEO, Merkle B2B Last week, we explored how marketers are re-prioritizing their target audiences to keep pace with the changing consumer preferences and behaviors that defined 2020. Once again, intent data suggests that marketer and agencies interest in “web copy,” “web content,” “target audience” and “audience segmentation” continues to hold strong among both brands and agencies…

SDL Outlines Predictions and Trends for 2021

The Year Will Demand More Trust, Agility and Intelligence from Global Brands SDL, the intelligent language and content company, announces its ‘Predictions for 2021’, with insights from across its industry experts, looking at the increasing demand for trust, agility and intelligence from global brands in 2021. 2020 has been dominated by just one story – Covid-19. Very few people foresaw the significant disruption and distress the pandemic and the response to it would cause to all our lives. Economies have been hit hard,…

Micro-Influencers, Journalism’s Comeback and Live Video Top Trends for Public Relations in 2019

Affect Releases PR and Digital Marketing Predictions for the New Year As the PR and marketing landscape continues to transform, most professionals in the industry are expanding their service offerings and adapting their communications strategies to remain innovative and results-focused. With branded content on the rise and shrinking editorial staff at media outlets, communications professionals have to get more creative as they plan campaigns for 2019 and beyond. Micro-influencers, Journalism’s Comeback and Live…

Hottest Trends in Social Media Marketing Technology For 2018  

In 2017, we witnessed various trends in social media marketing like the introduction of live feed, integrated video, and story features, and the growth of mobile ads. Lately, the B2B sector has become more involved in catering to the ideas of social media marketing techniques, since they deliver efficiently and have a wide reach. Also Read: Eight Ways AI Will Be Used In Marketing In 2018 Hot Trends for 2018 Mobile Chatbots Chatbots have now being programmed to think, feel and act according to a customer’s requirements.…