Tubular Labs

Social video is an $8 billion industry today - a large number, for sure. But apparently, that figure’s just the tip of the iceberg, according to a recent report from Mike Vorhaus’s Vorhaus Advisors and Video measurement company Tubular Labs. The report, entitled “Missing Revenue in Video” quantifies how video creators and publishers have over $13 billion in unrealized revenue through global social video each year. And the number’s set to balloon beyond $20 million in the next three years without metrics that better value…

To Mark International Women’s Day, YouTube Explores the Modern Woman’s Usage on the Platform and Reveals the Content They’re Really Interested in and Shares Why Brands Should Take Notice YouTube is celebrating the diverse women who create educational, helpful, humorous and informative content, and the multitude of ways women utilise the platform for the good of the female community and beyond. Not only is YouTube a space where women can upload, air, share and discuss their own views, but it’s driving conversation within a…

"Data is one thing, but insights are the key to the recommendations on what people really want. Nobody wants data on its own."Tell us about your role at Tubular Labs and how you got here. What galvanized you to co-found Tubular Labs? I founded Tubular Labs six years ago. I was always passionate about media, wanted to be in the media industry. When I was in college, I ran the TV station, then went out to Los Angeles and had an internship at 20th Century Fox. There, I realized that my passion was actually for the business…

Platform Ranks Among the Largest Video Views, Per Nielsen’s Digital Content Ratings Report VIX, one of the largest multi-cultural video publishers globally, has announced that it currently reaches 67.5% of all multicultural and 64.8% of all millennials on Facebook (57.3 million), per Facebook’s Touchstone Report covering Q2 of 2017. Additionally, VIX ranks fourth among media brands with the largest video views, according to the latest Digital Content Ratings report from Nielsen. Read More: Dentsu Aegis Network Acquires…