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TUNE

New Updates to Tune Links Delivers A Refined Path to Cross-Channel Attribution

Enhanced Linking Technology, Together with Powerful Attribution Analytics, Enables Marketers to Measure and Manage Omnichannel Marketing Performance TUNE has announced at Postback new updates to TUNE Links. TUNE Links is a powerful solution that connects, routes, and measures marketing activities across audience touchpoints with a single measurement link. At the time of this announcement, Dan Koch, Chief Technical Officer at TUNE, said, "Links are the ultimate gateway for marketers, advertisers, networks, and publishers…

LeanData Marketing Attribution Capabilities Empower Customers to Optimize ROI Growth

High-Growth Companies Use LeanData's Marketing Attribution Solution to Accelerate Time to Revenue and Optimize Marketing ROI LeanData, a leader in Lead-to-Account Matching, Routing and Marketing Attribution, announced a significant product milestone in the company’s history. Today, more than 70 high-growth brands have implemented LeanData’s Marketing Attribution to accelerate time to revenue and optimize ROI growth. Read More: The New Marketing: Don’t Be Afraid to Catch Feels LeanData has also unveiled a suite of…

TUNE Taps Brian Marcus as Vice President of Global Marketing

As a Digital Marketing Veteran, Brian Marcus Will Focus on Extending Tune's Market-Leading Position Within the Fortune 1,000 TUNE, the global leaders in marketing and advertising measurement, announced the promotion of Brian Marcus to Vice President of Global Marketing. Brian brings more than two decades of digital marketing leadership and expertise to the company, including 10 years building and managing high-performance teams at Google, eBay, and Teespring. In this new role, he will focus on extending TUNE's market…

HasOffers by TUNE Acquires Optimob To Boost Automation

The Optimob Automation Technology Enables HasOffers Customers to Vastly Improve Optimization HasOffers, the world's largest performance marketing platform, is acquiring the intellectual property assets of Tel Aviv based Optimob, makers of automation and optimization technology for ad networks and publisher management. Founded in 2016 by an expert team of performance marketers, Optimob software was created specifically to extend the value of the HasOffers API. Optimob provides performance marketers with the ability to…