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New Study Reveals Artificial Intelligence Plays Critical Role In Maximizing TV And Radio Ad Performance

Veritone, Inc., the creator of the world’s first operating system for artificial intelligence, aiWARE, announced the findings of a new research study on the effectiveness of broadcast advertising campaigns, which reveal the critical role that Artificial Intelligence (AI) plays in optimizing broadcast ad performance. The inaugural report — Veritone Uplift Study: Attribution Insights and Strategies to Deliver Effective Broadcast Advertising Campaigns — is based on a 15-month analysis of more than 250 local and national…

Let Go of Your Brand Ads. Hold Onto Your Purpose

This article is co-authored by Shane Baxendale, Hugh N. Wilson & Emma K. Macdonald. In a societal crisis, what should marketers do? CMOs have moved from grief to action over the last weeks as they grapple with the rapidly evolving pandemic. Only two weeks ago the ‘disaster’ facing CMOs was the sadness of not being able to air a new campaign that may have taken months to create.  “Meeting the needs of your customer at a profit”, the famous definition of Marketing from Professor Philip Kotler, needed rethinking. What…

Unruly Data Reveals COVID-19 is Reshaping Consumer Content Consumption, Spending Habits and Advertising Preferences

Video advertising platform Unruly today released a study that investigates how the COVID-19 pandemic is impacting consumer interests and behaviors. Unruly, which is part of Tremor International, surveyed a total of 2,556 consumers globally in late March 2020 for this study. Results revealed that overall time spent online has dramatically increased in the US -- with consumers spending a lot more time than before on their mobile phones (50%), connected TVs (42%) and laptops (35%). Additionally, consumers are spending more time…

Miaozhen Systems: 31.9% of Digital Ad Traffic Was Invalid in China 2019, Costing the Industry 28 Bil RMB

Miaozhen Systems, China's leading omni measurement and business intelligence analytics solutions provider, has found that 31.9% of all online advertising traffic in China was invalid in 2019, costing the China brand marketing industry an estimated 28 billion RMB. The report, "China Digital Advertising Invalid Traffic Report in 2019", is the first of its kind to examine invalid traffic in new advertising formats and media. In addition to PC and mobile ads, this report analyzed the state of invalid data in NEW TV ads,…

The Changing Customer: Reaching Gen Z During the Super Bowl and Beyond

The Big Game continues to be the go-to venue for the world’s top brands to spar against each other for the public’s attention. Year after year, we’re blasted with 30-second, multi-million-dollar ads that not only seek to thrill, inspire, entertain and delight — but imprint themselves on our psyches. In the same way, NFL teams see the Super Bowl as the final test of the gridiron, brands and agencies see it as a winner-takes-all competition of television salesmanship. Gen Z is expected to account for 40 percent of all…

To Make Strong Ads, Brand Purpose Must Be Inclusive, Not Divisive

Does “brand purpose” make effective advertising? New data from global marketing research and effectiveness company, System1, shows that 1 in 5 of the most effective TV ads last year highlighted a cause beyond the brand itself. But marketers are often getting “purpose” wrong, by jumping into controversial and divisive topics rather than picking more inclusive causes. The subjects that most strongly motivate viewers are not necessarily progressive. They’re often very traditional “Cause-Related Marketing” topics, like…

The Evolution of Audio Advertising and What’s Next in 2020

While audio advertising has been relatively consistent for the better part of 50 years, it’s now going through a massive transformation. It’s no longer as simple as putting out a big (and often impersonal) ad campaign in an effort to reach the people you’re trying to reach. Today, it’s all about reaching the right people via the right platform at precisely the right moment while giving them a much more targeted and personalized experience. Over the past 15 years, we’ve watched the industry progress from “radio” to “audio”…

SteelHouse’s Unique Targeting Technology Allows For Connected TV Audience Extension

Brands Can Now Serve Programmatic TV Ads to New Audiences Proven to Convert SteelHouse's new Connected TV (CTV) offering allows brands to reach the growing number of cord-cutters with the efficiency and data-driven precision of a digital channel. They now offer sophisticated targeting that allows brands to find new, highly-qualified users and serve them television ads. Also Read: SteelHouse Advertising Suite Now Targets Connected TV Audience for Omnichannel Brands With SteelHouse, brands are able to identify…