Browsing Tag

TV Analytics

605 Names Brian Katz Vice President of Sales

TV Measurement and Data Analytics Company Adds to Growing Sales Team 605, a next-generation television measurement firm, recently announced the hire of Brian Katz as Vice President of Sales, the latest addition to 605’s growing sales team. Katz brings more than two decades of experience in TV and digital research, audience insights, sales and data strategy to the company. In this role, Katz will bring 605’s next-generation TV analytics to MVPDs and TV networks, as well as other publishers and media companies. He will…

FourthWall Media Introduces Reveal 5, A Full-Service TV Analytics and Optimization Platform

Reveal enables fast and easy TV analytics, ad campaign optimization, and attribution based on custom audiences and second-by-second viewing data. Every program, every ad, any audience FourthWall Media, a leader in data-driven television and analytics, announced the release of Reveal 5, the fifth generation of the company's comprehensive analytics platform. Reveal 5 packages powerful analytics and infrastructure within a new state-of-the-art User Experience making it easy for organizations of all sizes to use the…

The Future of the TV Analytics Market

Do you ever find that choosing the right solutions to maximise the output of your TV ad campaign is unnecessarily complicated? How do solutions align, do any overlap? When getting down to the nitty gritty of TV analytics, it can seem a little confusing. So, let’s break it down. When we talk about TV analytics today, with so many innovative analytics solutions available, it’s important to understand the difference between TV Buying Targeting Analysis and TV Business Impact Analysis. TV Business Impact Analysis TV…

Samba TV and Twitter to Measure Tune-in for TV Programmers

New Capability Provides Attribution to Marketers using Twitter to Drive Tune-in Samba TV, the emerging leader in global TV analytics, announced a partnership with Twitter to measure the effectiveness of Twitter in driving tune-in. Through this measurement program, marketers can gain insights into bridging Twitter engagement to tune-ins across primetime broadcast and cable programming, OTT streaming originals, and tentpoles such as the NBA, NFL, and NHL sporting events. During a closed beta period of this innovative…

Instart World Cup Ad Performance Study Reveals Why Advertisers Are Winning This Year’s Tournament

Fans Are Watching the World Cup Live, and Commercials Are Impacting Their Behavior — Especially if the Ads Feature David Beckham Instart, the company helping thousands of leading brands around the world deliver faster, safer and more profitable online experiences, today announced the results of its 2018 World Cup Ad Performance Study. The study revealed that more than two-thirds (70 percent) of Americans and Brits watching the 2018 World Cup are doing so live, with the Brits (81 percent) watching more live matches than the…