Browsing Tag

TV audiences

iTV Dr Rick Howe and TV Insiders Diagnose Industry Conditions and Discuss Cures, Every Friday

Centriply, the search engine for TV audiences, is celebrating the renewal of our sponsorship of the "Friday Fireside" with Rick Howe-The iTV Doctor, for 2021. During this weekly video interview series hosted on thetvoftomorrowshow.com, the good Doctor and TV execs assess industry conditions with discussions of all things iTV and ATV across every sector of the industry. Marketing Technology News: Salesmsg Now Offers Native SMS Integration For ActiveCampaign Automations Like Centriply, Rick is an advocate for…

Comscore and Hive Analyze Marketers’ Game Plans for Connecting with their Audiences in Super Bowl LV

Shake-up in big game advertising results in fewer new product announcements, while league and broadcast sponsors earn more time on screen with fewer fans Don't let the box score fool you. Tom Brady may have won another ring, but Super Bowl LV was hardly a replay for the brands who did (and didn't) invest in commercials and sponsorships for the big game. For the first time, Comscore, a trusted partner for planning, transacting and evaluating media across platforms, joined forces with Hive, a leading provider of enterprise AI…

Comscore and Ipsos Join Forces for Audience Measurement in Mexico

Partnership builds on Comscore's global commitment to deliver innovative cross-media measurement solutions Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced a new agreement with Ipsos to begin delivering enhanced measurement solutions for the Mexican market. With a deep understanding of the local audience and with strong track records for creating solutions tailored to the needs of specific regions, the companies are now jointly poised to define the future of cross-media…

Comscore Finds Significant Growth in In-Home Data Usage Throughout Pandemic

Total in-home data usage surged 18% in 2020 compared to 2019 As millions of Americans sheltered in place and shifted to working from home and remote learning during the COVID-19 pandemic, ongoing research from Comscore, a trusted partner for planning, transacting and evaluating media across platforms, found that overall in-home data usage levels throughout 2020 remained significantly higher than in 2019. ome custom reporting showed increased usage across all connected devices; smart TVs, laptops, gaming…

Comscore Continues Digital Measurement Innovation with New US Patent for Fraudulent Traffic Detection

Technical achievement improves Comscore's industry-leading invalid traffic detection capabilities for more accurate audience measurement Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced that the US Patent and Trademark Office (USPTO) has granted its patent on "Fraudulent Traffic Detection and Estimation". This patent covers Comscore's process of detecting fraudulent or invalid traffic (IVT) based on known fraudulent traffic in a control group. The technology…

Comscore Inks Preferred Agreement with Marcus Theatres for Next Generation Theatre Management

Multi-year agreement emphasizes Comscore's ongoing commitment to innovation to meet the movie industry's next generation needs Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced a multi-year agreement to provide Marcus Theatres, a division of The Marcus Corporation and the fourth largest theatre circuit in the United States, with Comscore's next generation theatre and circuit management solutions. Marketing Technology News: Kount Joins Adobe Exchange as Accelerate…

Comscore Continues Cross-Platform Measurement Innovation with New US Patent for Household Viewership Aggregation

Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, is proud to announce that the US Patent and Trademark Office (USPTO) has granted its patent on "Demographic Attribution of Household Viewing Events." The new patent is the latest example of Comscore's ongoing commitment to cross-platform measurement innovation and investment in research and development. Marketing Technology News: NTN Buzztime Enters Asset Purchase Agreement to Sell Entertainment and Advertising Assets This…

Comscore Launches New Brand Suitability Protections for Advertisers

High/medium/low risk variations now available for 15 segments, including: hate speech, human rights violations, crime and violence, adult content, online piracy, and more Comscore, a trusted partner for planning, transacting and evaluating media, announced enhanced brand suitability protections that offer brands greater precision to determine what content is safe and contextually relevant. The segments, which are now available in many leading demand-side platforms, will put the control back in the advertiser's hands to be…

Comscore Continues Cross-Platform Measurement Innovation with New US Patent for Device Co-Location Identification

Achievement emphasizes Comscore's dedication to development and enhances cross-platform measurement capabilities Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, is proud to announce that the US Patent and Trademark Office has granted its patent on "System and Methods for Transmitting Content Based on Co-Location." Marketing Technology News: Cloudingo Sees Accelerated Growth And Adoption; Case Study With MuleSoft This patent covers Comscore's proprietary device graph, a…

Comscore Announces Renewal of Sinclair Compulse360 Local OTT Measurement Partnership

Key partnership leading Local OTT innovation and success Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced the renewal of their Local OTT measurement partnership with Sinclair Compulse360, the leading Local OTT content and advertising platform.  As a part of this agreement, Comscore will provide currency-grade, independent 3rd-party validation and measurement for all of Compulse360's OTT campaigns, with both local market and national volume reported for their clients…

Loop Media, Inc. Partners with Plex to Provide Plex Live TV Customers Access

Loop Media, Inc., an innovative streaming media company focused exclusively on premium short-form video, announced a partnership with Plex, the popular streaming media platform for all your favorite media. 19 of Loop Media’s curated music video channels will now be available via Plex Live TV, offering viewers access to an expansive library of music videos from a variety of genres including R&B, Country, Hip Hop, Top Charting Singles and beyond. “We’re excited to kick off our work with Plex, offering even more audiences…

Comscore and CoxReps Announce Local Television Measurement Deal

Comscore , a trusted partner for planning, transacting and evaluating media across platforms, today announced an agreement to provide CoxReps, a leading television representative company for local broadcast television stations, with full-service ratings and impressions data for all local TV markets, including Comscore's Advanced Automotive Demographics segments. "We are happy to be reaffirming our long relationship with Comscore's Local team," said Ann Hailer, COO, CoxReps. "Comscore's ability to offer targeted…

Comscore Announces Multi-Year Renewal with CBS Television Stations

Agreement Sees 27 CBS-Owned Stations in 17 Major U.S. Markets Continuing Their Use of Comscore Local Ratings Currency Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced a multi-year partnership with all 27 CBS Local Television Stations. Under the agreement, the stations will be continuing their use of Comscore local television and advanced automotive and political currencies. "CBS Television Stations has been a long-term customer of Comscore, and we are honored they…

Comscore Announces Renewal & Expansion with Gray Television

Renewal sees Gray now using Comscore local TV currency exclusively in 83 of their 93 markets, continues Comscore's run of wins and growing market share for local TV measurement Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced an agreement to provide Gray Television with measurement services for the vast majority of its market footprint representing approximately 19 percent of all US television households. Marketing Technology News: Where Do Marketing Teams Fail with…

ListenFirst’s State of Social TV Report Provides Key Insights To Boost Strategy Performance

TV Social Audience Growth up 16% in q1 2019, Social Engagement up 6% for TV Industry ListenFirst, the most comprehensive social analytics solution for the enterprise, released its 2019 State of Social TV report with key insights into how consumers are engaging with TV properties on social media, the impact on TV arising from the changes in audience and content quality across social platforms, and the continued rise of Instagram. ListenFirst's report details the rise in Instagram Stories, fan footprint and engagement,…

ListenFirst’s State of Social TV Report Provides Key Insights To Boost Strategy Performance

TV Social Audience Growth up 16% in q1 2019, Social Engagement up 6% for TV Industry ListenFirst, the most comprehensive social analytics solution for the enterprise, released its 2019 State of Social TV report with key insights into how consumers are engaging with TV properties on social media, the impact on TV arising from the changes in audience and content quality across social platforms, and the continued rise of Instagram. ListenFirst's report details the rise in Instagram Stories, fan footprint and engagement,…