TV audiences

 The agreement enables marketers to more efficiently plan, target, and measure campaigns across the fragmented CTV landscape Blockgraph, the technology company making the future of privacy-focused, data-driven TV advertising possible,…
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-The new AudienceXpress is created for the unique needs of today’s television advertisers, rooted in automation, data-driven insights and premium inventory. -It allows advertisers to connect directly with major TV and digital video…
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Centriply, the search engine for TV audiences, is celebrating the renewal of our sponsorship of the "Friday Fireside" with Rick Howe-The iTV Doctor, for 2021. During this weekly video interview series hosted on thetvoftomorrowshow.com, the…
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Shake-up in big game advertising results in fewer new product announcements, while league and broadcast sponsors earn more time on screen with fewer fans Don't let the box score fool you. Tom Brady may have won another ring, but Super Bowl…
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Partnership builds on Comscore's global commitment to deliver innovative cross-media measurement solutions Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced a new agreement with Ipsos…
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Total in-home data usage surged 18% in 2020 compared to 2019 As millions of Americans sheltered in place and shifted to working from home and remote learning during the COVID-19 pandemic, ongoing research from Comscore, a trusted partner…
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Technical achievement improves Comscore's industry-leading invalid traffic detection capabilities for more accurate audience measurement Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced…
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Multi-year agreement emphasizes Comscore's ongoing commitment to innovation to meet the movie industry's next generation needs Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced a…
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Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, is proud to announce that the US Patent and Trademark Office (USPTO) has granted its patent on "Demographic Attribution of Household Viewing…
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High/medium/low risk variations now available for 15 segments, including: hate speech, human rights violations, crime and violence, adult content, online piracy, and more Comscore, a trusted partner for planning, transacting and…
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Achievement emphasizes Comscore's dedication to development and enhances cross-platform measurement capabilities Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, is proud to announce that the…
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Key partnership leading Local OTT innovation and success Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced the renewal of their Local OTT measurement partnership with Sinclair…
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Loop Media, Inc., an innovative streaming media company focused exclusively on premium short-form video, announced a partnership with Plex, the popular streaming media platform for all your favorite media. 19 of Loop Media’s curated music…
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Comscore , a trusted partner for planning, transacting and evaluating media across platforms, today announced an agreement to provide CoxReps, a leading television representative company for local broadcast television stations, with…
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Agreement Sees 27 CBS-Owned Stations in 17 Major U.S. Markets Continuing Their Use of Comscore Local Ratings Currency Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced a multi-year…
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Renewal sees Gray now using Comscore local TV currency exclusively in 83 of their 93 markets, continues Comscore's run of wins and growing market share for local TV measurement Comscore, a trusted partner for planning, transacting and…
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TV Social Audience Growth up 16% in q1 2019, Social Engagement up 6% for TV Industry ListenFirst, the most comprehensive social analytics solution for the enterprise, released its 2019 State of Social TV report with key insights into how…
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TV Social Audience Growth up 16% in q1 2019, Social Engagement up 6% for TV Industry ListenFirst, the most comprehensive social analytics solution for the enterprise, released its 2019 State of Social TV report with key insights into how…
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