TV audiences

Agreement Sees 27 CBS-Owned Stations in 17 Major U.S. Markets Continuing Their Use of Comscore Local Ratings Currency Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced a multi-year partnership with all 27 CBS Local Television Stations. Under the agreement, the stations will be continuing their use of Comscore local television and advanced automotive and political currencies. "CBS Television Stations has been a long-term customer of Comscore, and we are honored they…

Renewal sees Gray now using Comscore local TV currency exclusively in 83 of their 93 markets, continues Comscore's run of wins and growing market share for local TV measurement Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced an agreement to provide Gray Television with measurement services for the vast majority of its market footprint representing approximately 19 percent of all US television households. Marketing Technology News: Where Do Marketing Teams Fail with…

TV Social Audience Growth up 16% in q1 2019, Social Engagement up 6% for TV Industry ListenFirst, the most comprehensive social analytics solution for the enterprise, released its 2019 State of Social TV report with key insights into how consumers are engaging with TV properties on social media, the impact on TV arising from the changes in audience and content quality across social platforms, and the continued rise of Instagram. ListenFirst's report details the rise in Instagram Stories, fan footprint and engagement,…

TV Social Audience Growth up 16% in q1 2019, Social Engagement up 6% for TV Industry ListenFirst, the most comprehensive social analytics solution for the enterprise, released its 2019 State of Social TV report with key insights into how consumers are engaging with TV properties on social media, the impact on TV arising from the changes in audience and content quality across social platforms, and the continued rise of Instagram. ListenFirst's report details the rise in Instagram Stories, fan footprint and engagement,…