Centriply, the search engine for TV audiences, is celebrating the renewal of our sponsorship of the “Friday Fireside” with Rick Howe-The iTV Doctor, for 2021. During this weekly video interview series hosted on thetvoftomorrowshow.com, the good Doctor and TV execs assess industry conditions with discussions of all things iTV and ATV across every sector of the industry.
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Like Centriply, Rick is an advocate for moving linear TV into the future and has become a key voice in helping advance advertising automation in the broadcast TV arena. He notes “With the expansion of local news audiences during the Covid-19 pandemic, television broadcast groups are moving quickly to leverage that growth by meeting the needs of media buyers nationwide. Centriply lives at the cutting edge of that technology.” By supporting marketers looking to grow their businesses, broadcasters can offer multi-market, custom audience targeting by location, network, and daypart, which is a giant leap for cross-screen effectiveness.
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Building on his 2020 roster of over 30 elite industry pros (see video list), the 2021 sessions keep the conversations going with colorful and experienced guests ready to provide insights into current and future industry developments. As a TV veteran with vast experience on the operator and programmer sides of the business, Rick’s passion for entertaining, enlightening storytelling was a natural match with Centriply’s dedication for using custom technology to find the stories embedded in data, and from that– directing client messages to the right audience at the right time.
Shelley Stansfield, Co-Founder of Centriply remarked “Rick Howe shares the Centriply mission of bringing linear TV into the future, using technology, and applying it to effectively solve the challenges that all advertisers face in 2021 and beyond. His weekly video chats with industry luminaries from all sectors reveals how broadcasters will be able to compete with new TV advances and have a vibrant future ahead. It’s great to know the Doctor is in (every Friday)!”
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