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TV broadcasters

Group IMD & Honeycomb Rebrand as Peach

Group IMD & Honeycomb, global market leaders in the fast-moving advertising technology sector have rebranded as Peach. Building upon two decades of expertise creating technology to optimise video advertising workflows, the rebrand marks the company’s increased focus on innovation for digital media, enabling video ad delivery to any screen, anywhere, anytime — and helping clients seize new opportunities across TV and digital advertising. Peach automates processes so video advertising can be sourced, checked,…