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FreeWheel Releases Next Generation Unified Decisioning to Transform How Industry’s Largest Media Players Transact on TV Content

As Programmatic Video Advertising Grows, Buyers and Sellers of Premium Video Rely on Technology to Optimize Across Sales Channels NBCUniversal and The Trade Desk Are Among Those Tapping FreeWheel’s Technology to Improve Performance for Advertisers FreeWheel, A Comcast Company, announced the next generation rollout and market-wide Q2 availability of its unified decisioning capability that enables buyers and sellers to seamlessly transact across both direct sold and programmatic advertising. The capability was piloted…

Game Of Thrones Named The Most In-Demand TV Show In The World For 2019 At Parrot Analytics’ 2nd Annual Global TV Demand Awards

Game of Thrones Also Wins Most In-Demand Drama Series in the World; Stranger Things Wins at Most In-Demand Digital Original; The Mandalorian Wins Most In-Demand Series Debut Game of Thrones was the big winner at the 2nd Annual Global TV Demand Awards presented by Parrot Analytics during the 2020 NATPE Miami Marketplace + Conference. HBO's epic series took home the top honor, Most In-Demand TV Series in the World, along with the trophy for Most In-Demand Drama Series in the World, for 2019. Netflix's Stranger Things …

New Survey Points to Streaming Subscription Fatigue Among US Consumers

More Than Half of U.S. Consumers Unwilling to Pay More Than $20 a Month for Streaming TV Services Majority of Consumers Willing to View Ads Relevant to Their Interests to Reduce Subscription Costs The majority of Americans (59 percent) are not willing to pay more than $20 a month for streaming TV services, according to a recent survey of more than 2,600 U.S. consumers by The Trade Desk. Furthermore, 75 percent of consumers will not pay more than $30 a month. As more TV content providers launch new streaming services in…

MarTech Interview with Jo Kinsella, Chief Revenue Officer and EVP at TVSquared

"Today, the definition of “TV” means linear and digital video. Since the advertising industry has traditionally operated in silos, it began segmenting digital and linear TV into separate buckets." Could you tell us about your role and journey within the marketing industry? What inspired you to join TVSquared? The majority of my professional career was spent in the FinTech space – an industry that trailblazed the use of Big Data analytics. I was introduced to the world of TV advertising after Calum Smeaton, TVSquared’s CEO,…

New Study Finds the Current State of Pay TV, OTT & SVOD in 2019

The Latest Horowitz Research Report, State of Pay TV, OTT & Svod, Reveals That Although TV Content Viewers Are Using Newer Streaming Services, a Traditional Viewing Technology Is Re-Emerging The latest data from Horowitz Research reveal that while TV content viewers in the US are experimenting with new streaming services like YouTube TV, Sling TV, and others, a traditional viewing technology is re-emerging: antennas. Horowitz's State of Pay TV, OTT & SVOD 2019 study finds that 34% of TV content viewers are accessing…