TV content

Latest release of WO Traffic helps local TV stations monetize streaming via OTT/CTV and NEXTGEN TV WideOrbit, the market leader in broadcast TV and radio inventory and revenue workflow management, announced the latest release of WO…
Read More...

Marketers who hoped that their jobs would go back to “normal” as the pandemic subsides are discovering that a whole new normal is emerging, and the rules of the road aren’t quite settled. As per usual, the consumer is largely the driving…
Read More...

The Whip Media Exchange Enables Smarter Licensing Decisions Through Its Proprietary Demand Score And New Content Planning And Licensing Tools Whip Media, the leading enterprise software platform and data provider to the world's largest…
Read More...

Study finds surrounding ads with short-form native content leads to higher attention and more cognitive processing of brand ads MAGNA Media Trials, MAGNA’s industry-leading proprietary research offering, announced today a new study in…
Read More...

The ritestream filmverse will democratize the creator economy, disrupting the industry's status quo and providing a launchpad for independent content creators allrites, the online marketplace for creative content buyers and sellers, is…
Read More...

Cordless TV consumers are on track to become the predominant TV consumer in the next year, according to the fourth Future of TV survey of more than 4,000 U.S. adults by The Trade Desk  The data shows that nearly half of American TV viewers…
Read More...

With an annual growth rate of 4.1 percent, the video streaming service is expected to reach $26 billion this year. Netflix founded way back in 1997, is probably the first name that comes to mind when talking about online streaming services.…
Read More...

TVision, the company measuring TV’s transformation, announced it secured $16 million in new funding, led by SIG Asia Investments, an affiliate of Susquehanna International Group (SIG), a privately held global trading and technology firm.…
Read More...

TV360 Monitor surfaces global content trends and exclusive reports across 100+ platforms in 38 markets Parrot Analytics, the worldwide leader in TV content demand data and analytics, has launched TV360, a brand-new data analytics…
Read More...

As Programmatic Video Advertising Grows, Buyers and Sellers of Premium Video Rely on Technology to Optimize Across Sales Channels NBCUniversal and The Trade Desk Are Among Those Tapping FreeWheel’s Technology to Improve Performance for…
Read More...

Game of Thrones Also Wins Most In-Demand Drama Series in the World; Stranger Things Wins at Most In-Demand Digital Original; The Mandalorian Wins Most In-Demand Series Debut Game of Thrones was the big winner at the 2nd Annual Global…
Read More...

More Than Half of U.S. Consumers Unwilling to Pay More Than $20 a Month for Streaming TV Services Majority of Consumers Willing to View Ads Relevant to Their Interests to Reduce Subscription Costs The majority of Americans (59 percent)…
Read More...

"Today, the definition of “TV” means linear and digital video. Since the advertising industry has traditionally operated in silos, it began segmenting digital and linear TV into separate buckets." Could you tell us about your role and…
Read More...

The Latest Horowitz Research Report, State of Pay TV, OTT & Svod, Reveals That Although TV Content Viewers Are Using Newer Streaming Services, a Traditional Viewing Technology Is Re-Emerging The latest data from Horowitz Research…
Read More...