TV Industry

Leveraging programmatic technology aided in NBCU’s record ad revenue totals, enabled increase in number of advertisers by 90%. Companies will now work together to bring the approach to the NFL Season; FreeWheel’s DSP Beeswax is certified…
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Magel will leverage his 30+ years of media and advertising experience to help the world’s largest agencies take advantage of FreeWheel’s advanced advertising solutions to best serve its ad clients FreeWheel, a…
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Company to Utilize Advanced Solutions from FreeWheel’s Demand-Side Platform Beeswax Soundwave Digital, a leading programmatic managed-service partner, announced a partnership with FreeWheel, a global technology platform for the TV…
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The Performance Suite, available within FreeWheel’s Beeswax, enables automated and precise campaign optimization and measurement on CTV. FreeWheel, a global technology platform for the TV industry, announced the…
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Bringing precise targeting, cross-screen activation, and holistic measurement to TV ecosystem Cadent, the largest independent platform for advanced TV advertising, announced today the launch of Aperture Platform's Measurement Marketplace,…
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Hoppr, an Australian-based advertising technology company, appoints Joe Prusz as the company’s new Chief Executive Officer Australian advertising technology company Hoppr is delighted to announce the appointment of Joe Prusz as the…
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AI startup unveils new tool to empower filmmakers and storytellers to make CGI and VFX movies on a budget; currently being used on upcoming Russo Brothers film, Electric State Wonder Dynamics, an AI film company co-founded by Tye…
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YuppTv, an over-the-top South Asian content provider, announced the launch of Janya, a cloud-based playout solution. Janya is a disruptive solution to provide live TV and on demand playout infrastructure on cloud. Janya's Cloud playout…
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The TV viewing industry and customer habits in this segment have evolved over the years, with there now being lesser use of cable and satellite models and an increased demand for OTT services. Research suggests that nearly 50% of households…
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New Research Reveals Emerging Consumer Streaming Habits and TV Viewing Preferences More than half (50.6%) of US consumers prefer using ad-supported video (AVOD) services to reduce or eliminate subscription fees, according to new research…
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TVision, the company measuring TV’s transformation, announced it secured $16 million in new funding, led by SIG Asia Investments, an affiliate of Susquehanna International Group (SIG), a privately held global trading and technology firm.…
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