TV measurement Archives — MarTech Series

How Not to Measure CTV Advertising

Content Maor Sadra - April 17, 2025

Revolutionising CTV Advertising: GumGum’s In-Video Units Yield 30% Higher Attention Rate than Traditional Ads

Native & Programmatic Advertising MTS Staff Writer - June 6, 2024

Comscore’s Local Market Measurement Selected by WBNX-TV,as Its Television Currency in the Cleveland Market

Sales & Marketing PRNewswire - May 16, 2023

Comscore Extends Measurement Partnership with “Game Time with Boomer Esiason”

Customer Experience Management PRNewswire - February 28, 2023

Innovid Joins The Trade Desk’s Cross-Platform TV Measurement Marketplace in the UK & Germany

Recommended PRNewswire - November 8, 2022

Innovid Launches InnovidXP to Solve Cross-Platform TV Measurement

Customer Experience Management PRNewswire - June 15, 2022

Video Advertising Bureau (VAB) Announces New Position of Vice President of Measurement Solutions

Customer Experience Management PRNewswire - April 21, 2022

Upwave and Ibotta Announce Data Integration to Create the First Unified View of Brand Building and Market Share

Analytics MTS Staff Writer - November 11, 2021

TVSquared Appoints Debbie Wogan as CRO & Jessica Hindlian as SVP, Identity & Partnerships

Customer Experience Management Business Wire - November 2, 2021

VideoAmp and ViacomCBS Announce TV Measurement Partnership

Data Management Platforms Business Wire - September 28, 2021

Comscore Signs New Agreement with Fuse Media for TV Measurement

Advertising Trends MTS Staff Writer - September 8, 2021

TVision’s New CTV Planning Platform Gives Brands Transparency Across Apps; Removes Linear and CTV Silos for Comprehensive Planning

Customer Experience Management Globe Newswire - June 25, 2021

Tag: TV measurement
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