TV measurement

First Global Measurement Platform for Converged TV Advertising Powered by Ad Serving Data & Creative Personalization Innovid announces the launch of its TV measurement platform for converged TV, InnovidXP – demonstrating Innovid's…
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—Benjamin Vandegrift, Who Brings a Decade of Industry Experience, Enters Role at Pivotal Moment for TV Measurement and Currency— The Video Advertising Bureau (VAB) announced Benjamin Vandegrift as Vice President of Measurement Solutions.…
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Partnership to offer marketers a holistic view of brand outcomes and their impact on market share Marketers will have an easier time connecting their brand investment to impact on market share now that Upwave, the leading brand analytics…
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Amazon & TransUnion Alums Join as Demand for Independent, Identity-Enabled, Cross-Platform TV Measurement Grows TVSquared, the global leader in converged TV ad measurement and attribution, announced the addition of Debbie Wogan as…
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ViacomCBS will leverage VideoAmp as a currency for linear TV planning and measurement Software and data platform, VideoAmp, today announced a partnership with ViacomCBS in which it will provide the media and entertainment company with an…
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Comscore, a trusted partner for planning, transacting and evaluating media across platforms, today announced an agreement to provide Fuse Media, a Latino-owned entertainment company, with Comscore's National TV audience measurement for…
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TVision, the TV measurement company, introduced its new CTV Planning tool which allows marketers to evaluate viewer engagement across both linear TV and CTV - including CTV’s walled gardens. TVision’s single-source panel enables a tagless…
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Continuing global expansion of Comscore’s cross-platform measurement powered by Samba TV’s first-party connected TV data in APAC region Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced…
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Acquisition Creates Cross-Screen Platform for Measuring Brand Impact and Business Outcomes for TV Advertising in Real Time iSpot.tv has acquired Ace Metrix, a pioneer in attitudinal measurement for TV and video creatives. The deal delivers…
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Hi Jay, please tell us about your current role and the technology you handle at LiveRamp. As the Chief Strategy Officer for LiveRamp TV, I am tasked with the role of executing strategic and revenue partnerships that accelerate the…
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LG to Utilize Video AI-Powered Solutions to Grow Global Smart TV Software and Content Service Business LG Electronics (LG) and Alphonso announced a significant investment by LG in Alphonso to bring together the two TV industry leaders’…
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Provides Measurement of Digital Linear Audiences Across All TEGNA Markets Nielsen announced a multi-year renewal agreement with TEGNA Inc. a local news leader with 64 stations in 51 markets. Under the terms of the agreement, Nielsen will…
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Gray now using Comscore local TV currency exclusively in 87 of their 94 markets Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced a renewal and expansion agreement with Gray Television…
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Expansion of Nielsen Measurement Empowers Marketers to Measure Performance Across VIZIO Premium and Addressable Campaigns VIZIO Ads, the direct-to-device advertising business for VIZIO, the #1 American-based TV brand, announced that it…
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Integration of viewership data from DIRECTV and DISH Set Top Boxes, VIZIO Smart TVs marks a critical step towards holistic cross media measurement Nielsen announced that it is adding addressable measurement to its National TV currency.…
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TVision, the company measuring TV’s transformation, announced it secured $16 million in new funding, led by SIG Asia Investments, an affiliate of Susquehanna International Group (SIG), a privately held global trading and technology firm.…
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As Comscore, a trusted partner for planning, transacting, and evaluating media across platforms is on the precipice of entering its second decade of delivering groundbreaking census-representative TV measurement, the company is excited to…
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TVSquared, a global leader in TV measurement and attribution, and Blockgraph, privacy-focused audience connectivity, collaboration, and authentication platform for media companies, have partnered to provide omnichannel TV measurement and…
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Comscore, a trusted partner for planning, transacting and evaluating media, announced an agreement to provide B.A.S.S., LLC, the worldwide authority on bass fishing and creator of the beloved Bassmaster stable of content, with Comscore's…
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Longstanding relationship reflects strength of Comscore's local measurement currency Comscore, a trusted partner for planning, transacting and evaluating media across platforms, today announced a renewal agreement to provide Rockfleet…
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