Comscore and Samba TV Announce Expansion of Connected TV Data Partnership to Australia
Continuing global expansion of Comscore’s cross-platform measurement powered by Samba TV’s first-party connected TV data in APAC region
Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced the expansion of its TV measurement footprint to Australia, driven by its partnership with Samba TV, the leading global provider of omniscreen advertising data and audience analytics. The new connected TV (CTV) measurement solution, launched last year in select European markets, has now…