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TV measurement

TVSquared and Blockgraph Launch Innovative TV and Cross-Channel Measurement Solution

TVSquared, a global leader in TV measurement and attribution, and Blockgraph, privacy-focused audience connectivity, collaboration, and authentication platform for media companies, have partnered to provide omnichannel TV measurement and audience activation. As the cookie crumbles alongside the convergence of linear and digital video channels, understanding audiences and securely connecting data is critical. By combining TVSquared’s measurement of reach and frequency across all linear and OTT services, and Blockgraph’s…

Comscore Signs Agreement with B.A.S.S., LLC for Digital Audience and Custom TV Measurement

Comscore, a trusted partner for planning, transacting and evaluating media, announced an agreement to provide B.A.S.S., LLC, the worldwide authority on bass fishing and creator of the beloved Bassmaster stable of content, with Comscore's industry-leading digital audience and television measurement. The agreement includes Comscore's Media Metrix® Multi-Platform, which combines consumers' desktop and mobile behavior with advanced audience information to drive relevant advertising opportunities, as well as custom reporting…

Comscore and Rockfleet Broadcasting Announce Renewal Agreement for Television Measurement

Longstanding relationship reflects strength of Comscore's local measurement currency Comscore, a trusted partner for planning, transacting and evaluating media across platforms, today announced a renewal agreement to provide Rockfleet Broadcasting with continued TV measurement in the Bangor, ME and Wausau, WI markets. Under the agreement, Rockfleet will continue its long-term use of Comscore local television measurement as its exclusive currency in demonstrating the value and relevance of their audiences to the…

Inscape Rolls Out New Audience Panel, Eclipses 15 Million Opt-in TVs

America’s Largest Smart TV Data Provider Taps Dativa to Build Most Accurate Viewing Measurement for U.S. TV Market, Setting New Measurement Standard Inscape, the smart TV data company and subsidiary of VIZIO, announced expansion of its suite of data offerings through the creation of a Nationally Representative Panel (NRP). The leading provider of automatic content recognition (ACR) data, which recently surpassed a consumer opt-in footprint of 15 million smart TVs in the U.S., continues to enable new use cases for media…

Draper Media Partners with Comscore in Salisbury, MD

Draper Media's CBS, NBC & FOX affiliates will utilize Comscore's local market TV measurement as transactional currency Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced an agreement to provide Draper Media with measurement services for its CBS, NBC & FOX television stations in Salisbury, MD. "Comscore's local television measurement solution, which delivers a massive and passive database of return path devices, provides the stable and reliable measurement we…

Neustar Integrates TiVo TV Viewership Data into Multi-Touch Attribution Models

Partnership Inked to Provide Brands with Household Level TV Measurement Analysis Neustar, Inc., a trusted, neutral provider of real-time information services and the leader in trusted customer identity and marketing analytics solutions for Fortune 500 brands, and TiVo Corporation, a global leader in entertainment technology and audience insights, announced that TiVo’s TV viewership data, which reaches across all 210 national designated market areas (DMAs) and millions of households, will now be available in the Neustar…