TVision Archives — MarTech Series

Kargo Elevates CTV Pause Ads With Premium Creative and Enhanced Capabilities in Future Today Partnership

Native & Programmatic Advertising Globe Newswire - September 23, 2025

Kargo Raises the Bar in CTV, Surpassing Attention Benchmarks Set by Leading Platforms, TVision Study Reveals

TV Advertising Globe Newswire - September 11, 2025

Wurl and TVision Unveil New Report Linking Emotion Alignment to Higher Ad Attention on Streaming TV

Native & Programmatic Advertising Business Wire - July 31, 2025

Revolutionising CTV Advertising: GumGum’s In-Video Units Yield 30% Higher Attention Rate than Traditional Ads

Native & Programmatic Advertising MTS Staff Writer - June 6, 2024

Fubo Exceeds Audience Attention Benchmarks for Streaming Platforms and Linear TV According to Attention Data From TVision

Content Business Wire - May 9, 2024

LG Ad Solutions Partners with Lumen Research and TVision to Bring Attention Measurement Across CTV Ad Inventory

Insights Business Wire - February 2, 2024

Playground xyz and TVision Join Forces to Create First True Cross Channel Attention Measurement for YouTube

Content prweb - November 2, 2023

Connected TV Viewers Have Significantly Higher Levels of Attention and Co-Viewing Than Linear Television

Content Business Wire - September 21, 2023

DoubleVerify Partners With TVision to Expand Industry-Leading Attention Measurement in CTV

Analytics Business Wire - June 14, 2023

Lumen Research and TVision Announce Global Partnership for Advanced Attention-First Measurement and Media Buying

Native & Programmatic Advertising MTS Staff Writer - April 19, 2023

Premion Achieves Co-Viewing Scores Above Industry Norms, Finds TVision Study

Entertainment MTS Staff Writer - April 6, 2023

TVision CTV Campaign Measurement Provides Marketers and Publishers Unified Analysis of the Quality and Reach of CTV Ad Impressions Across All Apps

Apps for Business Globe Newswire - November 18, 2022

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