TVision

London, UK - June 6th, 2024 — GumGum, a contextual-first, global digital advertising platform, in partnership with TVision, the company measuring every second of TV and CTV viewer engagement, has released new data around superior attention…
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Research From TVision Shows Ads on Fubo Captured 35% More Attention Than Ads on CTV in General, Among 25-54 Year Old Viewers TVision, the company measuring every second of TV and CTV viewer engagement, and FuboTV…
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LG is one of the first TV manufacturers to make attention insights available for advertisers. LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, today announced a partnership with global attention…
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Playground xyz, the leading attention measurement and optimisation platform, today announced its partnership with TVision, the company measuring every second of TV and CTV viewer engagement. With this first-to-market partnership,…
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New study from LG Ad Solutions and TVision identifies strategies to optimize connected TV advertising attention LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, in partnership with CTV measurement…
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Strategic alliance will revolutionize CTV attention measurement, providing advertisers with comprehensive analytics for enhanced campaign performance DoubleVerify, a leading software platform for digital media measurement, data and…
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Lumen Research, the global attention technology company, recently announced a new partnership with TVision, the leading solution for CTV and linear TV attention measurement, to integrate TV and CTV attention metrics with the Lumen Attention…
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CTV Co-Viewing Study Reinforces the Value of Prioritizing Premium CTV Content for Advertisers Premion, an industry-leading premium Connected TV (CTV)/OTT advertising platform for regional and local advertisers, announced that its CTV…
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TVision’s solution delivers independent, unbiased measurement of CTV ad campaigns including previously unavailable insights into walled gardens and app co-viewing rates TVision, the company measuring every second of TV and CTV viewer…
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Strategic Investment Round Will Accelerate Person-level Panel Measurement for Streaming, Advancing Standards for Unified Ratings Across Linear and CTV for TVision TVision, the company measuring every second of TV and CTV viewer engagement,…
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The New Report Also Spotlights CTV Viewability and Attention Scores for Large Advertisers Across 12 Industries, Including Insurance, Auto, Travel and More TVision, the company measuring every second of TV and CTV viewer engagement,…
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Study Showing a 1:1 Correlation Between Attention and Brand Lift Gives Marketers Another Variable to Influence Positive Impact on Their Campaign's Success TVision, the company measuring every second of TV and CTV viewer engagement, and …
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Sehgal hired as inaugural Head of Marketing for the data, measurement and analytics software company  EDO, Inc., a data, measurement, and analytics software company with a customer base encompassing top brands in all major verticals,…
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Real-time insights into viewer engagement with TV ads help marketers optimize campaigns, break through to engage audiences, and benchmark against competitors’ strategies TVision, the company measuring every second of TV and CTV viewer…
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TVision, the company measuring every second of TV and CTV viewer engagement, and Scripps Networks, a division of The E.W. Scripps Company, announced that Scripps Networks is differentiating its high-engagement national networks during the…
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The Partners’ Newly Released Upfront Planning Guide Provides an Industry Playbook for Getting Maximum Attention from TV Ad Investments Today TVision, the company measuring every second of TV and CTV viewer engagement, and Mediahub…
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First-of-its-Kind Single-Source, Cross-Platform Measurement of TV and Digital Video Will Solve Frequency and Wear-Out Challenges TVision, the TV measurement company, and Gemius, an international research and technology company providing…
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TVision, the TV measurement company, introduced its new CTV Planning tool which allows marketers to evaluate viewer engagement across both linear TV and CTV - including CTV’s walled gardens. TVision’s single-source panel enables a tagless…
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TVision, the company measuring TV ad engagement, announced its new offering: Advanced Audience Projections (AAP). Major TV measurement and advertising platform players, including Oracle Data Cloud, Xandr, VideoAmp, and iSpot are already…
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TVision, the company measuring TV’s transformation, announced it secured $16 million in new funding, led by SIG Asia Investments, an affiliate of Susquehanna International Group (SIG), a privately held global trading and technology firm.…
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