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Comscore and Twitch Partner to Deliver Livestreaming Audience Measurement for Esports and Gaming

New collaboration highlights Comscore's dedication to innovating esports, gaming and livestreaming measurement across platforms Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced today a new partnership with Twitch, the leading service and community for multiplayer entertainment. The deal adds tagless audience reporting of Twitch livestreaming, including gaming and esports insights, to Comscore digital audience solutions, providing a complete, unduplicated view into…

Gillette and Twitch Announce the Return of the Gillette Gaming Alliance

Top streamers unite to let fans earn virtual goods in return of “Bits For Blades” Gillette, the world’s leading expert in men’s grooming, and Twitch, the leading service and community for multiplayer entertainment, announced the return of the “Gillette Gaming Alliance,” a team of five Twitch streamers from around the world that will collaborate with Gillette to create content for their fans. This is a continuation of a partnership that began in 2017. Each of the Alliance members was selected to represent the brand and…

A Crash Course in Gen Z’s Obsession with Creator-Driven, Influencer-Heavy Streaming Content

Ads and retargeting are accepted, measurable Marketing channels, but if you’re trying to garner attention from the next wave of consumers, you need to engage the community of streamers, creators, and/or influencers. The advent of digital media platforms like YouTube, Twitch, Twitter, TikTok, and Facebook/Instagram has created a new form of engagement that relies on a more intimate two-way relationship between creator and audience. Marketers and brands can effectively utilize this if they get over their preconceptions and…

NFL Football on Twitch Gaining Yards According to Torque Esports Data Experts

Stream Hatchet reveals 34 per cent growth in total views for the NFL's partnership with Prime Video and Live Stream on Twitch Torque Esports Corp. - The National Football League's efforts to expand its audience to younger fans through online streaming is "gaining yards" after its second season on Twitch was completed last week. Last Thursday's game between the Baltimore Ravens and the New York Jets achieved nearly 1.2 million video views – a dramatic increase from 321,147 who tuned into the opening Thursday Night…

Teespring and Twitch Announce New Partnership

Teespring, the global platform that allows independent creators to design and sell their own creations, is announcing its new partnership with Twitch, the world’s largest streaming platform for gamers. The new partnership signals the next step in Teespring’s journey to establish themselves as leaders in ‘creator merchandise’; not only does the service allow creators to monetize their channels, it encourages their fanbase to subscribe to their Twitch stream with the promise of access to exclusive "subscriber-only" merch,…

Nielsen Releases Unprecedented Insights On Esports Fan Attitudes And Behaviors Leveraging Twitch Data

New Research Details Audience Behavior Across Biggest Esports Titles and Tournaments Nielsen announced an in-depth, first of its kind research study of esports fan attitudes and behaviors in the US to feature data from Twitch, the leading service and community for multiplayer entertainment. Nielsen combined survey-based attitudes and preference data with Twitch viewership and behavior data from more than 2,000 US esports fans who viewed esports content related to major titles like League of Legends, Overwatch League, …

Twitch Holiday Spectacular Show Provides Retrospective Look at 2018

During a Special Year-End Twitch Weekly Livestream, Twitch Shares Milestones and Moments Twitch, the leading service and community for multiplayer entertainment, livestreamed the Twitch Holiday Spectacular, a special edition of Twitch Weekly that featured guests from the community and highlighted big moments and milestones from 2018. "We love celebrating the community and their achievements. It's their dedication and passion that have made for a record-setting year on Twitch," said Kate Jhaveri, Chief Marketing Officer,…

Exploring Marketing Analytics, Social Media Integrations and User Scopes for Twitch

Top Picks from Martech Series. Last Week Our staff writers covered Marketing Analytics, Social Media Integrations and user scope for Twitch. Original MarTech Insights from the Week Gone By Seven Things You Should Know About Marketing Analytics Complete Lifecycle of Web Marketing from a Bird’s Eye View. Basic Touchpoints for Marketers to Develop Functional Online Marketing Campaigns. Integrating AI with Social Media Marketing to Persuade Profitable Markets Together, AI and Social Media Could Help Marketing Teams…

How to Grow Your Presence on Twitch in 2018

Stay Updated with the Latest Trends on Why Twitch Is the Largest Online Gaming Video-Streaming Platform, and How You Can Be a Part of This Community Twitch is a popular one-of-its-kind online service for power-packed digital gaming experiences. When it first launched in 2011, Twitch focused entirely on video games, but since then it has expanded to include various streams aligned with art, music and talk shows. There are over 2 million unique visitors that flock to Twitch on a monthly basis, apart from the 17,000 of those…

Video Streaming Dominates Subscription TV in Customer Satisfaction, ACSI Data Show

Netflix, PlayStation Vue, and Twitch Lead are Among Streaming Services Atop the Telecommunications Segment, says ACSI Report Customer satisfaction with video streaming services far eclipses that of subscription TV service, according to the American Customer Satisfaction Index (ACSI) 2018 Telecommunications Report. Video streaming services make their debut in this year's telecom report with an ACSI score of 75, far and above subscription TV's score of 62 – a 3.1 percent decline over last year. By nearly every measure,…

How to Build Context-Based Email Lists Using Social Media

Embrace the Power of Social and Email to Propel Customer Engagement and Eventually, Lead Generation and Conversion Social media continues to be the most innovative channel for content marketers and brand agencies to promote content and build a credible audience-base. According to We Are Social, there were 2.8 billion users on social media in 2017 globally. In 2018, social continues to be at the forefront of marketing battles. Social pages for businesses have become a marketing staple. Easy to use, share, react, and…

SteelHouse Advertising Suite Now Targets Connected TV Audience for Omnichannel Brands

Advertisers Using SteelHouse Can Now Easily Reach Rapidly Growing CTV Audiences From the Same Platform as Digital Retargeting, Branding, and Prospecting Campaigns Leading AI-powered advertising suite provider, SteelHouse has announced that it is expanding its advertising capabilities to address the rapidly growing Connected TV (CTV) audience. According to a recent report, the Connected TV audience is predicted to reach over 195 million US viewers this year, or more than 60% of the US. New Addition to SteelHouse…