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Unbounce

Unbounce Secures $52 Million to Give Small Businesses an AI-Powered Edge

Bootstrapped since inception, the Canadian SaaS platform closes its first major funding in order to scale its conversion intelligence strategy Unbounce, the global leader in landing page and conversion optimization software, announced the closing of its first major funding, a $52 million CAD funding round led by Denver-based private equity firm, Crest Rock Partners. The company also announced today that current Chief Revenue Officer, Felicia Bochicchio, has been appointed to the position of company President. Steve Johnson…

Unbounce Launches Smart Traffic, Creating the First AI-Powered Landing Page Platform

Unbounce, the leading landing page platform for small and medium-sized businesses (SMBs), announced Smart Traffic, an AI-powered landing page product. The patent-pending technology behind Smart Traffic is part of Unbounce’s aggressive ambitions to level the playing field for small and medium-sized businesses by giving them access to AI technology traditionally designed for large businesses. Marketing Technology News: Frost & Sullivan Names Lytx “2019 Video Safety Solutions Company of the Year” Following rigorous beta…

MarTech Interview with Larry Kim, Founder and CEO at MobileMonkey

"AI, ML and Automation are helping businesses gain more efficiencies to become more competitive and scale faster with technology." Tell us about your journey into Technology. I studied Electrical Engineering from the University of Waterloo in Canada. In my Senior year, Mike Lazaridis, CEO of Research in Motion, the maker of the BlackBerry, which was a multi-hundred billion dollar mobile device company at the time, did a talk with my class about technology and entrepreneurship. I was blown away and vowed to one day create…

Unbounce and Taboola Announce Strategic Partnership to Make It Easier for Small Businesses to Succeed, Driving Acquisitions at Scale

Partnership Will Provide Taboola’s Clients with the Unbounce Landing Page Analyzer Tool to Improve Landing Pages and Convert More Traffic Taboola, the leading discovery platform, announced a strategic partnership with Unbounce, the leading landing page and conversion platform for marketers and agencies. Marketing partners of Taboola will now have access to the Unbounce Landing Page Analyzer, allowing them to improve landing pages, convert more traffic, and optimize campaigns. @Taboola and @Unbounce announce…

Unbounce Taps High-Growth Revenue Catalyst Felicia Bochicchio as CRO

Felicia Bochicchio, a Former Bench Accounting Executive Joins Leading Landing Page Platform to Support the Company Through a New Phase of Growth Unbounce, the leading landing page and conversion platform, has announced Felicia Bochicchio as the company's first Chief Revenue Officer. This newly created role reinforces Unbounce's dedication to helping marketers and agencies accelerate business results and save time with the use of landing pages, website popups, and sticky bars. Recommended Read: Not Social Media, But SEO:…

Metrics That Every Growth Marketer Must Measure

The Way Companies’ Measure Growth Has Changed. Industry Veterans Share How to Gauge Evolving Growth Metrics Growth marketers love metrics! Customer acquisition, customer retention, customer win-backs; are all fit terms to be concerned about. However, the true test of whether your strategy is working will depend on what you want to achieve and the nature of your business. We spoke to thought leaders at the Growth Marketing Conference to understand what metrics they keep track of and which ones are no longer relevant.…