Browsing Tag

Unified

Experian Grows MarTech Community to Enhance Brand-Audience Connectivity

New Partner Program Makes It Easier for Brands to Onboard Customer Information, Build Audience Segments and Deliver Relevant Messages Experian has announced the Experian activation partners program, which is designed to help advertisers create and deliver campaigns that better resonate with audiences across all marketing channels. The program aims to help advertisers connect them with people through various media channels. The Program Helps Marketers Remain Compliant with Privacy Standards and Protect Consumer Information…

Interview with Jason Beckerman, Co-Founder and CEO, Unified

"Social data can empower sales teams to sell better, marketers to advertize better, and analytics teams to make real-time recommendations."Tell us about your role and how you got here. What inspired you launch Unified? My role as CEO of Unified includes overall strategic direction of the organization, as well as our products and services. I grew up in the financial services industry running technology projects for companies like Merrill Lynch. My co-founder and I saw the early power of the Facebook platform and built some…

Unified Unveils Health Checks Solution for Transparent Social Advertising Reporting

New Unified Solution Provides Brands and Agencies a Way to Verify Their Campaign Data, Reporting, and Performance for Transparent Social Advertising Reporting Unified, a leading social advertising data and intelligence platform provider has announced the launch of its newest solution, Health Checks. With the help of a Health Check, for the first time, brands and agencies will be able to get a third-party objective opinion about their social advertising strategies, performance, best practices and potential missed…