Influencer Marketing has undoubtedly become an essential part of the Marketing mix for advertisers, with the industry on track to …
How the Industry is Changing the Definition (and Expectations) of Transparency
For digital advertisers, transparency is critical. Marketers are increasingly seeking greater confidence and clarity across a convoluted media supply chain. …
Unilever Japan & ADK Partner with EnvisionX to Trial First Functional and Operational Digital Advertising Campaign on the Blockchain
UK based adtech vendor EnvisionX and leading Japanese advertising agency ADK have announced their first successful blockchain campaign in conjunction …
JET8 Launches New Mobile Marketing Dashboard for Brands and Agencies
JET8, the world’s first peer-to-peer moment marketing technology suite for agencies, announced an addition to its robust CRM platform with …
Hogarth Establishes LATAM Hub in Miami
Move Expands Global Footprint of WPP’s Fastest Growing Company, Increases Production Efficiency Hogarth Worldwide, a WPP company and internationally-known marketing implementation …
20 CMOs to Follow on Twitter
MarTech Series Is Jotting down 20 Chief Marketing Officers That Leverage Twitter to Talk About a Variety of Topics And, …
Have We Lost Sight of Viewability?
Remember viewability? It seems like only yesterday that it was the digital ad industry’s cause de guerre. After all, what …
Amazon Marketing Agency CPC Strategy Acquired by Elite SEM
Enables Businesses to Demonstrate Compliance with Comprehensive Global Standards San-Diego based agency, CPC Strategy has been acquired by Mountaingate Capital …
A Marketer’s Glossary to Blockchain
Blockchain applications for marketing have officially arrived. Blockchain has the potential to clean up significant inefficiencies in digital advertising by …
5 Reasons Why Games Offer the Most Brand-Safe Environment for Digital Advertisers
The Internet is a scary place. With everything from divisive politics and hate speech to terrorism and pornography to worry …
Malicious Bots And Bad Apps: Why The Twitter Purge Matters?
Here’s How Twitter’s Removal of 143000 Malicious Apps, After Deleting Several Million Fake Accounts, Will Affect Advertisers, Influencers and Content …
Unilever Calls on Content Creators and Distributors to Eradicate Stereotypes
Multi-Million-Dollar Content Partnerships with Pop Group NOW UNITED and Cartoon Network Kick-Off New Era of Industry-Leading Unstereotype Initiative by Unilever Unilever …
Unveiling the AI-Powered Crowd Service Platform from Limitless
Limitless Is Disrupting the Customer Service Industry by Enabling Organizations to Crowdsource Customer Support A host of major brands have …
I-Com Global Summit 2018 To Feature Speakers From Warner Bros, Facebook, Vodafone And Unilever
Major Gathering of Marketing Elites Will Take Place at I-COM’s Global Summit in San Sebastian, Spain from April 9-12 I-COM announced the …
TechBytes with Idan Shchori, VP Global Monetization, Playbuzz
Idan Shchori VP Global Monetization, Playbuzz In 2018, there are immense opportunities for marketers to monetize their content. Global marketers …