UK based adtech vendor EnvisionX and leading Japanese advertising agency ADK have announced their first successful blockchain campaign in conjunction …
JET8 Launches New Mobile Marketing Dashboard for Brands and Agencies
JET8, the world’s first peer-to-peer moment marketing technology suite for agencies, announced an addition to its robust CRM platform with …
Hogarth Establishes LATAM Hub in Miami
Move Expands Global Footprint of WPP’s Fastest Growing Company, Increases Production Efficiency Hogarth Worldwide, a WPP company and internationally-known marketing implementation …
20 CMOs to Follow on Twitter
MarTech Series Is Jotting down 20 Chief Marketing Officers That Leverage Twitter to Talk About a Variety of Topics And, …
Have We Lost Sight of Viewability?
Remember viewability? It seems like only yesterday that it was the digital ad industry’s cause de guerre. After all, what …
Amazon Marketing Agency CPC Strategy Acquired by Elite SEM
Enables Businesses to Demonstrate Compliance with Comprehensive Global Standards San-Diego based agency, CPC Strategy has been acquired by Mountaingate Capital …
A Marketer’s Glossary to Blockchain
Blockchain applications for marketing have officially arrived. Blockchain has the potential to clean up significant inefficiencies in digital advertising by …
5 Reasons Why Games Offer the Most Brand-Safe Environment for Digital Advertisers
The Internet is a scary place. With everything from divisive politics and hate speech to terrorism and pornography to worry …
Malicious Bots And Bad Apps: Why The Twitter Purge Matters?
Here’s How Twitter’s Removal of 143000 Malicious Apps, After Deleting Several Million Fake Accounts, Will Affect Advertisers, Influencers and Content …
Unilever Calls on Content Creators and Distributors to Eradicate Stereotypes
Multi-Million-Dollar Content Partnerships with Pop Group NOW UNITED and Cartoon Network Kick-Off New Era of Industry-Leading Unstereotype Initiative by Unilever Unilever …
Unveiling the AI-Powered Crowd Service Platform from Limitless
Limitless Is Disrupting the Customer Service Industry by Enabling Organizations to Crowdsource Customer Support A host of major brands have …
I-Com Global Summit 2018 To Feature Speakers From Warner Bros, Facebook, Vodafone And Unilever
Major Gathering of Marketing Elites Will Take Place at I-COM’s Global Summit in San Sebastian, Spain from April 9-12 I-COM announced the …
TechBytes with Idan Shchori, VP Global Monetization, Playbuzz
Idan Shchori VP Global Monetization, Playbuzz In 2018, there are immense opportunities for marketers to monetize their content. Global marketers …
Cannes’ Festival of Creativity is the Cradle of MarTech Innovation
Cannes Lions, the home of great ideas that gain global exposure, wrapped up with a clear message for marketers and …