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Unilever

Fraud Finds Its Way To Influencer Marketing

Influencer Marketing has undoubtedly become an essential part of the Marketing mix for advertisers, with the industry on track to hit $10 billion in ad spend by 2020. But the industry is also at a “sink or swim” moment due to the issue of fraud. Roughly one year ago, Unilever’s former CMO Keith Weed called on the Influencer Marketing industry to clean up, and social platforms continue to delete massive amounts of fraudulent bot accounts in an effort to combat the problem. But is this a long-term solution? Read More: How…

How the Industry is Changing the Definition (and Expectations) of Transparency

For digital advertisers, transparency is critical. Marketers are increasingly seeking greater confidence and clarity across a convoluted media supply chain. We’ve seen some of the world’s biggest brands, like P&G and Unilever, lead the charge here. Furthermore, as the ecosystem becomes more focused on transparency, the shift is having a profound impact on the programmatic marketplace. According to eMarketer, US advertisers will spend almost $60 billion on programmatic advertising in 2019. That’s nearly 90% of the…

Unilever Japan & ADK Partner with EnvisionX to Trial First Functional and Operational Digital Advertising Campaign on the Blockchain

UK based adtech vendor EnvisionX and leading Japanese advertising agency ADK have announced their first successful blockchain campaign in conjunction with one of the world’s largest brand owners, Unilever. The PoC was performed using EnvisionX’s EXChain platform, the company’s blockchain offering aimed at providing enhanced campaign accountability, transparency and fraud protection.. The campaign is a significant milestone in the global advertising sector  as it has demonstrated the readiness of the EXChain advertising…

JET8 Launches New Mobile Marketing Dashboard for Brands and Agencies

JET8, the world’s first peer-to-peer moment marketing technology suite for agencies, announced an addition to its robust CRM platform with new dashboard features and a ground-breaking app builder experience – ‘JET8 ENTER-PRISE’. Featuring the all-new JET8 ENTERPRISE dashboard, the 100% managed services platform offers a full suite of software for mobile app building, moment marketing, mobile engagement, mobile sales and customer success, with a completely free analytics dashboard at its core. Marketing Technology News:…

Hogarth Establishes LATAM Hub in Miami

Move Expands Global Footprint of WPP’s Fastest Growing Company, Increases Production Efficiency Hogarth Worldwide, a WPP company and internationally-known marketing implementation agency, announced that it has established a new operation in Miami focused on the Latin American market, located at 601 Brickell Key Drive. As the fastest growing company inside the WPP Group, Hogarth has established itself as a leader in the advertising industry, disrupting the areas of marketing implementation, production and transcreation,…

20 CMOs to Follow on Twitter

MarTech Series Is Jotting down 20 Chief Marketing Officers That Leverage Twitter to Talk About a Variety of Topics And, of Course, Promote Their Brand Being a CMO is a tough job! As business atmosphere rapidly changes all over the world, its the CMO who needs to be on the toes, all the time and adapt continuously. This compels the CMO to develop certain qualities that help deliver on business expectations. So, what are these qualities? We recently did a piece on must-have qualities for the twenty-first century CMO.…

Have We Lost Sight of Viewability?

Remember viewability? It seems like only yesterday that it was the digital ad industry’s cause de guerre. After all, what good is an ad if it can’t be seen by the consumer. Ads that are served “below the fold,” or that fail to load sufficient pixels to be read and understood, have no chance to influence consumers purchasing decisions. In 2015 wave-making CMOs like P&G’s Marc Pritchard and Unilever’s Keith Weed dominated the conversation with public calls for digital to clean up its act and provide guarantees that…

Amazon Marketing Agency CPC Strategy Acquired by Elite SEM

Enables Businesses to Demonstrate Compliance with Comprehensive Global Standards San-Diego based agency, CPC Strategy has been acquired by Mountaingate Capital backed Elite SEM. This is Elite’s third acquisition since 2017. Elite SEM will leverage on CPC Strategy’s expertise in retail, e-commerce and especially the Amazon channel where Elite expects to cover half of its 2018 revenue. Elite and CPC combining forces will bolster the former’s expertise in search and social marketing. Elite will also have exclusive access…

A Marketer’s Glossary to Blockchain

Blockchain applications for marketing have officially arrived. Blockchain has the potential to clean up significant inefficiencies in digital advertising by bringing transparency to the entire ad supply chain. The IAB recently released a report supporting blockchain as a universal solution, and companies like Unilever, MediaMath and IBM are actively testing blockchain technology in their campaigns today. But marketers are still struggling to understand the principles behind this nascent technology. This isn’t…

5 Reasons Why Games Offer the Most Brand-Safe Environment for Digital Advertisers

The Internet is a scary place. With everything from divisive politics and hate speech to terrorism and pornography to worry about, it’s no wonder that digital advertising professionals ranked brand safety as the most important media quality metric to measure in 2018. Over two-thirds of US marketers say they’ve suffered from brand safety issues, and more than half of them say it has happened more than once. So marketers are fighting back the best way they know how: with their budgets. Companies such as Unilever and Procter…

Malicious Bots And Bad Apps: Why The Twitter Purge Matters?

Here’s How Twitter’s Removal of 143000 Malicious Apps, After Deleting Several Million Fake Accounts, Will Affect Advertisers, Influencers and Content Marketers Earlier this week, Twitter posted a blog announcing new requirements for developers who develop apps using Twitter’s API. The social media platform announced the new norms stating that they are “recognizing the challenges facing Twitter and the public — from spam and malicious automation to surveillance and invasions of privacy — we’re taking additional steps to…

Unilever Calls on Content Creators and Distributors to Eradicate Stereotypes

Multi-Million-Dollar Content Partnerships with Pop Group NOW UNITED and Cartoon Network Kick-Off New Era of  Industry-Leading Unstereotype Initiative by Unilever Unilever is calling on content creators and distributors to act now to eliminate outdated stereotypes. The move marks the latest step in the company’s industry-leading Unstereotype initiative, which launched two years ago with the aim of eliminating harmful and diminishing portrayals of people across advertising. As part of its Unstereotype commitment Unilever…

Unveiling the AI-Powered Crowd Service Platform from Limitless

Limitless Is Disrupting the Customer Service Industry by Enabling Organizations to Crowdsource Customer Support A host of major brands have begun working with Limitless, a UK-based technology inventor and a provider of crowdsourced customer service platform. In Europe, Limitless is now working with Unilever, Vodafone, National Express, New Day, Wargaming and Daily Mail Group; whilst in the US and Canada, they are working with Unilever North America and Sun Basket. New clients and partners include 21st Century Fox and…

I-Com Global Summit 2018 To Feature Speakers From Warner Bros, Facebook, Vodafone And Unilever

Major Gathering of Marketing Elites Will Take Place at I-COM's Global Summit in San Sebastian, Spain from April 9-12  I-COM announced the line-up of speakers for the I-COM Global Summit 2018. An impressive set of speakers and session hosts from companies such as Acxiom, Facebook, Intel, Lufthansa, Unilever, Vodafone, and Warner Bros, will be joining I-COM at the major marketing event of the year. Andreas Cohen, I-COM Chairman, says that the speakers have an important role to play in telling the story of this year's…

TechBytes with Idan Shchori, VP Global Monetization, Playbuzz

Idan Shchori VP Global Monetization, Playbuzz In 2018, there are immense opportunities for marketers to monetize their content. Global marketers have successfully built their content empires by sticking to one major goal -- deliver relevant, interactive, and personalized content to customers. Playbuzz is a successful authoring platform for storytellers, and to understand how they bring core monetization offerings to global publishers and brands/agencies, we spoke to their VP, Global Monetization, Idan Shchori.…